{"id":34417,"date":"2024-01-22T08:52:29","date_gmt":"2024-01-22T07:52:29","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/whopper-island-burger-king\/"},"modified":"2026-08-05T19:58:51","modified_gmt":"2026-08-05T17:58:51","slug":"whopper-island-burger-king","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/whopper-island-burger-king\/","title":{"rendered":"&#8220;Whopper Island&#8221;, Burger King renames an island in its latest campaign"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-31032 size-full\" title=\"Whopper Island | Burger King\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/01\/whopper-island-burger-king.jpg\" alt=\"Whopper Island | Burger King\" width=\"1280\" height=\"720\" \/><\/p>\n<h2>Burger King&#8217;s latest campaign has been to rename an island in the middle of the Indian Ocean and call it &#8220;Whopper Island.&#8221;<\/h2>\n<p>One of the great rivalries in the world of advertising is that of <a href=\"https:\/\/en.esloganmagazine.com\/best-burger-king-commercials\/\" target=\"_blank\" rel=\"noopener\">Burger King<\/a> and <a href=\"https:\/\/en.esloganmagazine.com\/best-mcdonalds-commercials\/\" target=\"_blank\" rel=\"noopener\">McDonald&#8217;s<\/a>. Although both set the pace in advertising, the bickering between them is constant, with Burger King being the one that mentions the competition the most.<\/p>\n<p>Now it has been proposed to change the name of an island in the middle of the Pacific, an island with an active volcano that is paradoxically called&#8230; <strong>McDonald.<\/strong> Thus, the American multinational has taken the opportunity to send a message to its rival and in the process launch an original advertising campaign.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/zL1Ne1R1bes?si=Eg5mY6m_nNpzLa7K\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>&#8220;Whopper Island&#8221;<\/strong> is the title of the <strong>Burger King campaign<\/strong> launched in Brazil and designed by the <strong>DM9<\/strong> agency. The idea? rename an island after McDonald in the middle of the Indian Ocean. An island discovered in the 19th century and which has been a territory of Australia since 1947.<\/p>\n<p>The peculiarity of this island is that it is uninhabited and there is an active volcano that constantly spits out lava and fire. The brand claims its status as a specialist in grilled burgers to be able to change the name to <em><strong>&#8220;Whopper Island.&#8221;<\/strong><\/em><\/p>\n<p>Burger King&#8217;s campaign is filmed as a fake documentary questioning the name of the island and inviting their fans to help them change the name. To do this, those who visit the coordinates (53\u00ba04&#8217;35.69\u2033S 73\u00ba30&#8217;49.18) and leave a comment with the hashtag #IlhaWhopper will receive discount coupons.<\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/zL1Ne1R1bes?si=Eg5mY6m_nNpzLa7K\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burger King&#8217;s latest campaign has been to rename an island in the middle of the Indian Ocean and call it &#8220;Whopper Island.&#8221; One of the great rivalries in the world of advertising is that of Burger King and McDonald&#8217;s. Although both set the pace in advertising, the bickering between them is constant, with Burger King [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1260,1066,1317,73],"tags":[491,117],"class_list":["post-34417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-burger-king-commercials","category-best-commercials-of-2024","category-latest-marketing-news","category-marketing","tag-burger-king","tag-publicidad"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34417"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34417\/revisions"}],"predecessor-version":[{"id":34419,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34417\/revisions\/34419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35838"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}