{"id":34423,"date":"2024-01-24T09:52:35","date_gmt":"2024-01-24T08:52:35","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/stella-artois-clothing-line-steal-artois\/"},"modified":"2026-08-05T19:58:53","modified_gmt":"2026-08-05T17:58:53","slug":"stella-artois-clothing-line-steal-artois","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/stella-artois-clothing-line-steal-artois\/","title":{"rendered":"The Stella Artois clothing line that encourages us to steal their glasses: &#8220;Steal Artois&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-31065 size-full\" title=\"Linea de ropa Stella Artois |\u00a0Steal Artois\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/01\/linea-de-ropa-stella-artois-steal-artois.jpg\" alt=\"Linea de ropa Stella Artois |\u00a0Steal Artois\" width=\"1280\" height=\"720\" \/><\/p>\n<h2>The Stella Artois clothing line encourages us to steal its characteristic chalice-shaped glasses from bars.<\/h2>\n<p>The Belgian beer brand <strong>Stella Artois<\/strong> is served in bars with a <strong>characteristic chalice-shaped glass.<\/strong> A glass that can only be found in establishments and that many consumers have stolen at some point.<\/p>\n<p>The brand has taken advantage of this peculiar situation to carry out its advertising campaign. Nothing less than a <strong>clothing line<\/strong> to &#8220;help&#8221; consumers<strong> steal a glass of Stella Artois<\/strong> to take home.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/IBauYXGlSJ8?si=qkJlIEoAkGg0lxDR\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Steal Artois&#8221;<\/strong><\/em> is a play on words that plays on the similarity of <em>&#8220;Stella&#8221;<\/em> and <em>&#8220;Steal&#8221;<\/em> <em>(&#8220;steal&#8221;)<\/em> in English. It has been made by the <strong>agencies VML Chile and David Nueva York<\/strong> and produced by <strong>Reboluci\u00f3n.<\/strong><\/p>\n<p>The clothing line has been created especially for the campaign and consists of a parka, pants, a vest, a jacket or a bucket bag. The brand has created a site where you can see the garments and leave your details if anyone is interested.<\/p>\n<p>These garments are specially designed to &#8220;facilitate&#8221; the theft of a Stella Artois glass in a bar. According to <strong>Camila Plass,<\/strong> Marketing Manager at AB INbev Chile: <em>&#8220;At Stella Artois we are aware that the beauty of our glass has made it an iconic object of desire. We know that borrowing is a recognition of it, so we cannot &#8220;more than celebrating all these beauty lovers who couldn&#8217;t bear the temptation of enjoying a Stella perfectly served in a glass at home. This campaign is a tribute to all of them.&#8221;<\/em><\/p>\n<p>For his part, <strong>Raimundo Undurraga,<\/strong> General Creative Director of VML Chile: <em>&#8220;We are happy to celebrate those who have borrowed a Stella Artois chalice from a bar. Recognizing them as fans of the brand and inviting them to continue doing so in a playful and fresh way, in the style of Stella Artois.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/IBauYXGlSJ8?si=qkJlIEoAkGg0lxDR\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Stella Artois clothing line encourages us to steal its characteristic chalice-shaped glasses from bars. The Belgian beer brand Stella Artois is served in bars with a characteristic chalice-shaped glass. A glass that can only be found in establishments and that many consumers have stolen at some point. The brand has taken advantage of this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1066,1317,73],"tags":[74,1142],"class_list":["post-34423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2024","category-latest-marketing-news","category-marketing","tag-marketing","tag-stella-artois"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34423"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34423\/revisions"}],"predecessor-version":[{"id":34425,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34423\/revisions\/34425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35835"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}