{"id":34453,"date":"2024-02-05T08:51:45","date_gmt":"2024-02-05T07:51:45","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/google-commercial-for-super-bowl-javier-in-frame\/"},"modified":"2026-08-05T19:59:10","modified_gmt":"2026-08-05T17:59:10","slug":"google-commercial-for-super-bowl-javier-in-frame","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/google-commercial-for-super-bowl-javier-in-frame\/","title":{"rendered":"Google&#8217;s commercial for Super Bowl: &#8220;Javier in Frame&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-31256 size-full\" title=\"Anuncio de Google Super Bowl | Javier in a Frame\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/anuncio-de-google-super-bowl-javier-in-a-frame.jpg\" alt=\"Anuncio de Google Super Bowl | Javier in a Frame\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Googles_Super_Bowl_commercial_was_filmed_by_a_blind_director_thanks_to_the_features_of_the_Google_Pixel_8\"><\/span>Google&#8217;s Super Bowl commercial was filmed by a blind director thanks to the features of the Google Pixel 8.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/google-commercial-for-super-bowl-javier-in-frame\/#Googles_Super_Bowl_commercial_was_filmed_by_a_blind_director_thanks_to_the_features_of_the_Google_Pixel_8\" >Google&#8217;s Super Bowl commercial was filmed by a blind director thanks to the features of the Google Pixel 8.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/google-commercial-for-super-bowl-javier-in-frame\/#%E2%80%9CJavier_in_a_Frame%E2%80%9D_Googles_new_campaign_for_the_Super_Bowl\" >&#8220;Javier in a Frame&#8221;, Google&#8217;s new campaign for the Super Bowl<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/google-commercial-for-super-bowl-javier-in-frame\/#Behind_the_Scenes_Google_Pixel_8_commercial\" >Behind the Scenes Google Pixel 8 commercial<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>A week before the <a href=\"https:\/\/en.esloganmagazine.com\/best-super-bowl-commercials-2024\/\" target=\"_blank\" rel=\"noopener\">Super Bowl<\/a>, Google launched a <em><strong>&#8220;making of&#8221;<\/strong><\/em> where we saw how its ad was filmed for the event. In it we saw <strong>Adam Morse<\/strong>, a blind director, capturing all the moments lived with his partner.<\/p>\n<p>Now we can see the result in an emotional campaign that shows us the functionalities of the <strong>Google Pixel 8<\/strong>, the brand&#8217;s new smartphone. An ad made thanks to the device&#8217;s &#8220;<strong>Guided Frame&#8221;.<\/strong><\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%9CJavier_in_a_Frame%E2%80%9D_Googles_new_campaign_for_the_Super_Bowl\"><\/span>&#8220;Javier in a Frame&#8221;, Google&#8217;s new campaign for the Super Bowl<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/wYPTZIFQoDQ?si=uqjUOb60eSKl3U_S\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Javier in a Frame&#8221;<\/strong><\/em> is the title of <strong>Google&#8217;s Super Bowl commercial<\/strong>. The campaign presents the brand&#8217;s new smartphone: The <strong>Google Pixel 8<\/strong>. This functionality aims to facilitate the use of the camera for blind people, thanks to the <em>&#8220;Guided Frame&#8221;<\/em> functionality. This feature works with artificial intelligence and tells the user what is in front of the camera in order to take the photo.<\/p>\n<p><strong>Google&#8217;s Super Bowl commercial<\/strong> covers the most important moments in the life of Javi, a blind man. This documents all the moments, which range from when he falls in love until they start a family.<\/p>\n<p>According to <strong>Adam Morse<\/strong>, director of the piece: <em>&#8220;Making this film allows me to convey the experience of the blind and teach viewers the point of view of a blind person. I am doing everything possible to show an experience of blindness that seems authentic to me. , and that can be accessible to people with sight.&#8221;<\/em><\/p>\n<p>The effect achieved in the Google commercial was made by smearing Vaseline on the camera lens, in order to imitate the visual perspective of a visually impaired person.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Behind_the_Scenes_Google_Pixel_8_commercial\"><\/span>Behind the Scenes Google Pixel 8 commercial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/geC3D-X6a_g?si=paiFFkbuO-VmT0vZ\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/www.youtube.com\/watch?v=qpbDvFvnlus\" target=\"_blank\" rel=\"noopener\">Google Pixel 8 commercial in video<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s Super Bowl commercial was filmed by a blind director thanks to the features of the Google Pixel 8. A week before the Super Bowl, Google launched a &#8220;making of&#8221; where we saw how its ad was filmed for the event. In it we saw Adam Morse, a blind director, capturing all the moments lived [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1066,1147,1148],"tags":[215,117,260,1145],"class_list":["post-34453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2024","category-best-super-bowl-commercials","category-best-super-bowl-commercials-2024","tag-google","tag-publicidad","tag-super-bowl","tag-super-bowl-2024"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34453"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34453\/revisions"}],"predecessor-version":[{"id":34455,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34453\/revisions\/34455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35826"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}