{"id":34480,"date":"2024-02-15T09:06:32","date_gmt":"2024-02-15T08:06:32","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/ikea-advert-do-try-this-at-home\/"},"modified":"2026-08-05T19:59:17","modified_gmt":"2026-08-05T17:59:17","slug":"ikea-advert-do-try-this-at-home","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/ikea-advert-do-try-this-at-home\/","title":{"rendered":"The Ikea advert invites us to enjoy our home: &#8220;Do try this at home&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-31393 size-full\" title=\"Anuncio de Ikea Do Try This at Home\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/anuncio-de-ikea-do-try-this-at-home.jpg\" alt=\"Anuncio de Ikea Do Try This at Home\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Ikea_advert_encourages_us_to_enjoy_our_home_with_its_new_claim_%E2%80%9CDo_try_this_at_home%E2%80%9D\"><\/span>The Ikea advert encourages us to enjoy our home with its new claim: &#8220;Do try this at home.&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/ikea-advert-do-try-this-at-home\/#The_Ikea_advert_encourages_us_to_enjoy_our_home_with_its_new_claim_%E2%80%9CDo_try_this_at_home%E2%80%9D\" >The Ikea advert encourages us to enjoy our home with its new claim: &#8220;Do try this at home.&#8221;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/ikea-advert-do-try-this-at-home\/#Ikea_Global_Campaign_Do_Try_This_at_Home\" >Ikea Global Campaign: Do Try This at Home<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>These are delicate times for domestic economies. The increase in prices and poor forecasts make each family take a closer look at their financial movements. That is why today it is time to enjoy home more than ever while waiting for better times.<\/p>\n<p>This situation is what has inspired <strong>Ikea<\/strong> in its new global campaign that will be spread in 31 countries. The Swedish multinational invites us to see the home as a refuge where we can enjoy moments of happiness.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ikea_Global_Campaign_Do_Try_This_at_Home\"><\/span>Ikea Global Campaign: Do Try This at Home<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/fo07PYk0jW0?si=4hnqeVHfoIXXhNVS\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>&#8220;Do try this at home&#8221;<\/strong> is the title of the <strong><a href=\"https:\/\/en.esloganmagazine.com\/best-ikea-advertising-campaing\/\" target=\"_blank\" rel=\"noopener\">Ikea<\/a> advert<\/strong> made by the <strong>McCann Spain agency.<\/strong> A campaign that aims to connect with the consumer, regardless of the country they are from or how old they are.<\/p>\n<p>The piece shows us those moments of happiness that we can have at home: A race with the littlest stuffed animals, a small gaming corner where all the members of the house can play and even a stage to put on concerts.<\/p>\n<p>The campaign will be accompanied by a price drop on 900 products in the Ikea catalogue. According to <strong>Gabriel Ladaria<\/strong>, Marketing Director of IKEA in Spain: <em>&#8220;Although 60% of people are happy with their current life at home, 40% worry about the domestic economy, according to data from the &#8216;Life at Home Report 2023&#8242;. from IKEA.&#8217; We wanted to reflect in this new campaign the need to &#8220;rebel&#8221; and stand up to the situation, looking for moments that make us happy and new ways of doing what we like, but without spending a lot of money.&#8221;<\/em><\/p>\n<p>For his part, <strong>Emiliano Gonz\u00e1lez De Pietri,<\/strong> Creative General Director of McCann Spain: <em>&#8220;The new creative approach &#8216;Home Can Do It&#8217; elevates the role of the home from a simple container of our lives to a catalyst for our dreams. It is a thought that could only come from IKEA, a brand that has democratized design on a global scale, empowering and inspiring millions of people.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/fo07PYk0jW0?si=4hnqeVHfoIXXhNVS\" target=\"_blank\" rel=\"noopener\">Ikea Advert review on video<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Ikea advert encourages us to enjoy our home with its new claim: &#8220;Do try this at home.&#8221; These are delicate times for domestic economies. The increase in prices and poor forecasts make each family take a closer look at their financial movements. That is why today it is time to enjoy home more than [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1066,199],"tags":[194,117,202],"class_list":["post-34480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2024","category-best-ikea-advertising-campaign","tag-ikea","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34480"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34480\/revisions"}],"predecessor-version":[{"id":34482,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34480\/revisions\/34482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35816"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}