{"id":34495,"date":"2024-02-26T08:50:42","date_gmt":"2024-02-26T07:50:42","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/lays-advert-no-lays-no-game\/"},"modified":"2026-08-05T19:59:22","modified_gmt":"2026-08-05T17:59:22","slug":"lays-advert-no-lays-no-game","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/lays-advert-no-lays-no-game\/","title":{"rendered":"Lay&#8217;s advert is an innovative filming live at San Siro"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-31476 size-full\" title=\"Anuncio de Lay's |\u00a0No Lay's no game\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/02\/anuncio-de-lays-no-lays-no-game.jpg\" alt=\"Anuncio de Lay's |\u00a0No Lay's no game\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Lays_advert_was_filmed_at_the_San_Siro_with_David_Beckham_and_Thierry_Henry_searching_for_a_bag_of_chips_among_the_match_fans\"><\/span>The Lay&#8217;s advert was filmed at the San Siro with David Beckham and Thierry Henry searching for a bag of chips among the match fans.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/lays-advert-no-lays-no-game\/#The_Lays_advert_was_filmed_at_the_San_Siro_with_David_Beckham_and_Thierry_Henry_searching_for_a_bag_of_chips_among_the_match_fans\" >The Lay&#8217;s advert was filmed at the San Siro with David Beckham and Thierry Henry searching for a bag of chips among the match fans.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/lays-advert-no-lays-no-game\/#Lays_campaign_at_San_Siro_with_David_Beckham_and_Thierry_Henry\" >Lay&#8217;s campaign at San Siro with David Beckham and Thierry Henry<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The top continental competition has always been a perfect territory for brands to express their creativity. The <a href=\"https:\/\/en.esloganmagazine.com\/best-advertising-campaigns-for-the-champions-league\/\" target=\"_blank\" rel=\"noopener\">best advertising campaigns of the Champions League<\/a> have given us memorable moments such as one of the first viral campaigns in history.<\/p>\n<p>That is why it is difficult for them to continue surprising us, as is the case with the latest <strong>Lay&#8217;s advert<\/strong>. In it we see how <strong>David Beckham and Thierry Henry<\/strong> look for some fans with a <strong>bag of Lay&#8217;s chips.<\/strong> The campaign was recorded live and they only had five minutes to achieve its result.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lays_campaign_at_San_Siro_with_David_Beckham_and_Thierry_Henry\"><\/span>Lay&#8217;s campaign at San Siro with David Beckham and Thierry Henry<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/LLJ38OdS_q8?si=6Y7cCj50JuSLph3S\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;No Lay&#8217;s no Game&#8221;<\/strong><\/em> <em>(&#8220;Without Lay&#8217;s there is no game&#8221;)<\/em> is the title of the <strong>Lay&#8217;s advert<\/strong> made by the agency <strong>Slap Global<\/strong> and in association with <strong>Meta.<\/strong><\/p>\n<p>The action was recorded at San Siro during <strong>PSG&#8217;s preview against Milan<\/strong> in the group stage of the Champions League. The brand brought together <strong>Thierry Henry and David Beckham<\/strong> to start a search among the public for some fans with a Lay&#8217;s bag. The winners could watch the game with them in a VIP area of the field.<\/p>\n<p>The Lay&#8217;s advert was achieved through Meta&#8217;s immersive technology, which, thanks to its image recognition tool, was able to locate bags of potatoes among the public.<\/p>\n<p><strong>Ciara Dilley<\/strong>, Vice President of Marketing at PepsiCo, commented: <em>&#8220;We&#8217;ve heard from football fans around the world and they agree: the experience is always better when you share a bag of Lay&#8217;s. This year we&#8217;ve given them even more reasons to own a Lay&#8217;s. in hand. Everything could turn out well, but success was not guaranteed.&#8221;<\/em><\/p>\n<p>For its part, the <strong>A.C. Milan<\/strong> has been proud of the coordination of the different equipment of the cub. To record the Lay&#8217;s advert, more than 100 people, 42 actors and the use of 4K cameras and a drone were involved.<\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/www.youtube.com\/watch?v=EncGbrZCZLU\" target=\"_blank\" rel=\"noopener\">Review del anuncio de Lay&#8217;s en video<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Lay&#8217;s advert was filmed at the San Siro with David Beckham and Thierry Henry searching for a bag of chips among the match fans. The top continental competition has always been a perfect territory for brands to express their creativity. The best advertising campaigns of the Champions League have given us memorable moments such [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1066,1317,73],"tags":[201,1008,74],"class_list":["post-34495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2024","category-latest-marketing-news","category-marketing","tag-advertising","tag-lays","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34495"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34495\/revisions"}],"predecessor-version":[{"id":34497,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34495\/revisions\/34497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35811"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}