final of the 1954 World Cup in Switzerland in Berne.<\/strong><\/p>\nIt is said that the founder of Adidas, Adolf Dassler,<\/strong> served as a kit man on the rainy night of the final. He changed the studs of the national team and invented the boot with interchangeable studs, which allowed the Germans to gain stability against Puskas’ powerful Hungary.<\/strong> While the Hungarians were sliding down the field, Germany lifted their first World Cup thanks to Fritz Walter.<\/strong><\/p>\n![\"Adidas](\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/03\/adidas-deja-seleccion-alemana.jpg\" "\\"\\"")
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The brand has confessed that it was surprised by the decision of the German federation: “Our contract with the DFB ends at the end of 2026. Today the DFB informed us that the federation will have a new supplier from 2027”<\/em> reported Oliver Br\u00fcggen<\/strong>, spokesperson. from Adidas.<\/p>\nThe news comes at what is possibly the worst moment for the German brand in its entire history. It recently reported that it had suffered annual losses for the first time in 30 years,<\/strong> at the same time that it reported that fewer of its products will be sold in the United States. The brand has severed its relationship with Kanye West<\/strong> and discontinued the Yeezy sneaker line.<\/strong><\/p>\n<\/span>The reasons for the change from Adidas to Nike<\/span><\/h3>\n![\"Camiseta](\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/03\/camiseta-alemania-nike.jpg\" "\\"Camiseta")
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The German team changes Adidas for Nike<\/strong> at a crucial moment in the sports scene. And this summer the Euro Cup is being held in the German country, the last event that the “Mannschaft” will wear Adidas. According to the DFB: “We look forward to working with Nike and appreciate the trust placed in us. The future partnership will allow the DFB to continue carrying out key tasks in the next decade with a view to the comprehensive development of football in Germany. But until December 2026, we will “everything possible to achieve shared success with Adidas, to whom German football owes a lot for more than seven decades.”<\/em><\/p>\nThe German federation has highlighted Nike’s innovative vision and its commitment to sustainability. This change represents a huge challenge for Nike, as it will be very difficult for it to replace the familiarity and symbolism that Adidas and Germany represent.<\/p>\n","protected":false},"excerpt":{"rendered":"
The German team changes Adidas for Nike, in one of the historic movements in marketing and advertising. The binomial Germany and Adidas was inseparable, at least until today when the German Football Federation has announced that they are ending their agreement with Adidas to wear Nike. A movement that puts an end to 77 years […]<\/p>\n","protected":false},"author":1,"featured_media":35797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1317,73,1274,1276],"tags":[314,1154,74],"class_list":["post-34525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-latest-marketing-news","category-marketing","category-the-best-adidas-commercials","category-the-best-nike-commercials","tag-adidas","tag-alemania","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34525"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34525\/revisions"}],"predecessor-version":[{"id":34527,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34525\/revisions\/34527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35797"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"La](\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/03\/seleccion-alemana-cambia-adidas-por-nike.jpg\" "\\"La")
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