{"id":34537,"date":"2024-04-10T07:56:11","date_gmt":"2024-04-10T05:56:11","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/billboard-that-smells-like-mcdonalds\/"},"modified":"2026-08-05T19:59:34","modified_gmt":"2026-08-05T17:59:34","slug":"billboard-that-smells-like-mcdonalds","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/billboard-that-smells-like-mcdonalds\/","title":{"rendered":"The billboard that smells like McDonald&#8217;s: &#8220;Smells Like McDonald&#8217;s&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-31760 size-full\" title=\"Valla de Publicidad con olor a McDonald's\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/04\/valla-de-publicidad-con-olor-a-mcdonalds-smell-like-mcdonalds.jpg\" alt=\"Valla de Publicidad con olor a McDonald's\" width=\"1280\" height=\"720\" \/><\/p>\n<h2>These advertising billboards smelling like McDonald&#8217;s have been placed in cities such as Leiden and Utrecht.<\/h2>\n<p><strong>Olfactory marketing<\/strong> serves to create immersive experiences that connect emotionally with people. And for those who haven&#8217;t experienced it, we smell some aroma and memories are immediately unlocked in our brain. A moment from childhood, a fragrance that reminds us of a person or the smell of food.<\/p>\n<p>Well, <strong>McDonald&#8217;s<\/strong> has taken olfactory marketing to another level with the placement of billboards that give off the smell of&#8230; <strong>McDonald&#8217;s French fries<\/strong>. And it has done so without putting any brand logo or indication on the billboard.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/UKBw1W1yXZc?si=1yqj2vRnEx3Ku-tc\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Smells Like McDonald&#8217;s&#8221;<\/strong><\/em> is the title of this <strong>billboard that smells like McDonald&#8217;s<\/strong>. The action has been created by the <strong>agency TBWANEBOKO<\/strong> in cities such as Leiden and Utrecht. The idea? that the consumer is able to identify the unmistakable smell of McDonald&#8217;s fries.<\/p>\n<p>To demonstrate that this smell is an icon of the brand, they decided to place advertising billboards in cities in the Netherlands. These sites were simple, painted in the brand&#8217;s red and yellow. From a distance you couldn&#8217;t see anything, but if you stood less than 5 meters away, the fences emanated the characteristic smell of McDonald&#8217;s fries.<\/p>\n<p>The billboard that smells like McDonald&#8217; were placed 200 meters from one of the multinational&#8217;s restaurants, so that passers-by could satisfy their craving.<\/p>\n<p>According to <strong>Darre van Dijk,<\/strong> CCO of TBWANEBOKO: <em>&#8220;We are always looking for ways to give the brands&#8217; most iconic elements the place they deserve in popular culture. And the aroma of McDonald&#8217;s fries is without a doubt one of those iconic elements.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/UKBw1W1yXZc?si=1yqj2vRnEx3Ku-tc\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These advertising billboards smelling like McDonald&#8217;s have been placed in cities such as Leiden and Utrecht. Olfactory marketing serves to create immersive experiences that connect emotionally with people. And for those who haven&#8217;t experienced it, we smell some aroma and memories are immediately unlocked in our brain. A moment from childhood, a fragrance that reminds [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1066,1253,1317,73],"tags":[201,269,360],"class_list":["post-34537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2024","category-best-mcdonalds-commercials","category-latest-marketing-news","category-marketing","tag-advertising","tag-mcdonalds","tag-noticias-de-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34537"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34537\/revisions"}],"predecessor-version":[{"id":34539,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34537\/revisions\/34539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35792"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}