{"id":34543,"date":"2024-04-16T07:51:26","date_gmt":"2024-04-16T05:51:26","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/powerade-advert-the-vault-simone-biles\/"},"modified":"2026-08-05T19:59:36","modified_gmt":"2026-08-05T17:59:36","slug":"powerade-advert-the-vault-simone-biles","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/powerade-advert-the-vault-simone-biles\/","title":{"rendered":"Powerade advert is an emotional story about the return of Simone Biles: &#8220;The Vault&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-31788\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/04\/anuncio-de-powerade-con-simon-biles-the-vault.jpg\" alt=\"Anuncio de Powerade con Simon Biles |\u00a0&quot;The Vault&quot;\" width=\"1280\" height=\"720\" title=\"\"><\/p>\n<h2>The Powerade advert with Simone Biles is a reflection on her physical and mental state.<\/h2>\n<p>At the <strong>2020 Tokyo Olympic Games<\/strong> all the alarms went off: Simone Biles, the acclaimed Olympic medalist, decided to take a break from her career right in the middle of the event. The reason? mental health problems. This situation sparked a global conversation about the pressure on elite athletes.<\/p>\n<p>Now he returns to participate in the 2024 Olympic Games to be held in Paris. And she does it with a <strong>Powerade campaign<\/strong> in which she reflects on his career, his physical state and his mental state.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/5OMKmJ9onhE?si=aPcBdb4f9WbryQ9A\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;The Vault&#8221;<\/strong><\/em> is the title of the<strong> Powerade advert<\/strong> featuring Simon Biles. A campaign that celebrates the return of the popular gymnast, called to mark an era and who she ended up abandoning due to mental health problems.<\/p>\n<p>Under the motto <em><strong>&#8220;Pause is Power&#8221;, t<\/strong><\/em>he isotonic drink brand owned by Coca-Cola presents us with a spectacular advertising campaign. The athlete faces all the expectations and pressures that professional athletes suffer. She manages to isolate the noise to focus on her training routine.<\/p>\n<p>The <strong>Powerade advert with Simon Biles<\/strong> shows us the human side of the gymnast, with a sequence of images of her personal life alternating with slow motion movements doing her exercises. Throughout the piece, we hear the athlete&#8217;s voice-over: &#8220;I felt broken, that&#8217;s why I decided to take a break. I was only celebrated for my victories, and now also for being human, for being vulnerable.&#8221;<\/p>\n<p>La marca inicia as\u00ed una seria de historias personales de muchos atletas con la mirada puesta en los Juegos Ol\u00edmpicos de Par\u00eds. <em>&#8220;Team Powerade&#8221;<\/em> es el nombre de la iniciativa que juntar\u00e1 estrellas como el nadador chileno <strong>Alberto Abarza<\/strong>, la estrella de f\u00fatbol neozelandesa <strong>CJ Bott<\/strong> o la ciclista francesa <strong>Mathilde Gros<\/strong>.<\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/5OMKmJ9onhE?si=aPcBdb4f9WbryQ9A\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Powerade advert with Simone Biles is a reflection on her physical and mental state. At the 2020 Tokyo Olympic Games all the alarms went off: Simone Biles, the acclaimed Olympic medalist, decided to take a break from her career right in the middle of the event. The reason? mental health problems. This situation sparked [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1295,1262],"tags":[528,1158,117,966,202],"class_list":["post-34543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-mental-health-commercials","category-best-olympic-commercials","tag-juegos-olimpicos","tag-powerade","tag-publicidad","tag-salud-mental","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34543"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34543\/revisions"}],"predecessor-version":[{"id":34545,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34543\/revisions\/34545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35790"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}