{"id":34552,"date":"2024-04-22T07:55:24","date_gmt":"2024-04-22T05:55:24","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/burger-king-campaign-long-live-the-king\/"},"modified":"2026-08-05T19:59:39","modified_gmt":"2026-08-05T17:59:39","slug":"burger-king-campaign-long-live-the-king","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/burger-king-campaign-long-live-the-king\/","title":{"rendered":"Burger King&#8217;s campaign is a funny story about the dethroned brothers"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-31829 size-full\" title=\"Campa\u00f1a de Burger King |\u00a0&quot;Long Live the King&quot;\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/04\/anuncio-de-burger-king-long-live-the-king.jpg\" alt=\"Campa\u00f1a de Burger King |\u00a0&quot;Long Live the King&quot;\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Burger_Kings_campaign_reflects_jealousy_when_a_brother_comes_home\"><\/span>Burger King&#8217;s campaign reflects jealousy when a brother comes home.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/burger-king-campaign-long-live-the-king\/#Burger_Kings_campaign_reflects_jealousy_when_a_brother_comes_home\" >Burger King&#8217;s campaign reflects jealousy when a brother comes home.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/burger-king-campaign-long-live-the-king\/#%E2%80%9CLong_Live_the_King%E2%80%9D\" >&#8220;Long Live the King&#8221;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>When a couple usually has a <strong>second child<\/strong>, the first must go through a process of acceptance and understand that he will no longer be the one receiving all the attention. At that moment jealousy surfaces and frustration takes over. A situation that parents must learn to control and know how to handle in the best way.<\/p>\n<p>Precisely that feeling is what <strong>Burger King<\/strong> wanted to reflect in its latest advertising campaign. It was launched on the occasion of <strong>Siblings Day<\/strong> celebrated in the United Kingdom and is dedicated to those brothers who have felt dethroned at some point.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%9CLong_Live_the_King%E2%80%9D\"><\/span>&#8220;Long Live the King&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/xkSDVSsUUzs?si=V8jZ9Hg2AlaZlwyI\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Long Live the King&#8221;<\/strong><\/em> is the title of the <strong>Burger King campaign<\/strong> made by the <strong>VML Spain agency<\/strong>. A campaign that has been recorded with images of real families that have been published on the internet and social networks.<\/p>\n<p>The <strong>Burger King campaign<\/strong> is dedicated to all those brothers who have been dethroned as kings of the house. The piece shows us different reactions of the little ones when they see a brother or sister coming home for the first time. What for many is joy and excitement, for others is jealousy and frustration.<\/p>\n<p>For this reason, Burger King sends them a message to tell them that in their restaurants, they will always be kings, no matter what happens. According to <strong>Javier Pejito,<\/strong> Global Director of Communication &amp; Strategy at Burger King: <em>&#8220;This campaign manages to convey the unique experience that we want to create at Burger King every time a person enters our store. Our goal is to ensure that each and every one of them &#8220;Always feel treated like a king or queen. Even more so if that day life has given you problems such as, for example, being dethroned.&#8221;<\/em><\/p>\n<p>For his part, <strong>\u00d3scar Amodia<\/strong>, executive creative director at VML: <em>&#8220;Life is like that, when one brother arrives, another feels displaced. This insight allowed us to position Burger King within the family territory, but maintaining a very Burger King tone From &#8216;rogue&#8217; humor, through the perspective of children, but addressing parents. A universal truth told with authenticity and that highlights one of the brand&#8217;s most iconic phrases: Here, you are the King.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong>\u00a0| <em><a href=\"https:\/\/youtu.be\/xkSDVSsUUzs?si=V8jZ9Hg2AlaZlwyI\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burger King&#8217;s campaign reflects jealousy when a brother comes home. When a couple usually has a second child, the first must go through a process of acceptance and understand that he will no longer be the one receiving all the attention. At that moment jealousy surfaces and frustration takes over. A situation that parents must [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1260,1066],"tags":[117,202],"class_list":["post-34552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-burger-king-commercials","category-best-commercials-of-2024","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34552"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34552\/revisions"}],"predecessor-version":[{"id":34554,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34552\/revisions\/34554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35787"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}