{"id":34558,"date":"2024-04-30T07:57:13","date_gmt":"2024-04-30T05:57:13","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/coca-cola-instrument-coke-soundz\/"},"modified":"2026-08-05T19:59:40","modified_gmt":"2026-08-05T17:59:40","slug":"coca-cola-instrument-coke-soundz","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/coca-cola-instrument-coke-soundz\/","title":{"rendered":"The Coca-Cola instrument that converts its effervescence into sounds"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-31861 size-full\" title=\"Instrumento de Coca-Cola hecho con IA | Coke SoundZ\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/04\/instrumento-de-coca-cola-coke-soundz.jpg\" alt=\"Instrumento de Coca-Cola hecho con IA | Coke SoundZ\" width=\"1280\" height=\"720\" \/><\/p>\n<h2>The Coca-Cola instrument uses Artificial Intelligence to convert the peculiar sound of its effervescence into sounds.<\/h2>\n<p>In Coca-Cola&#8217;s marketing and advertising strategy, artificial intelligence is taking on a prominent role. If they recently launched a <a href=\"https:\/\/en.esloganmagazine.com\/coca-cola-typography-created-with-artificial-intelligence\/?_gl=1*w25re9*_ga*OTAyNzQ1MDI4LjE3MDYwOTc4NzI.*_ga_KKC5BFD6C2*MTcxNDQ2MTkyNy41Ni4xLjE3MTQ0NjQwNDEuNjAuMC4w\" target=\"_blank\" rel=\"noopener\">font called &#8220;Coke Sans Sugar&#8221;<\/a> made with AI, the brand is still experimenting and now they want to convert its effervescence into sounds.<\/p>\n<p>And they do it with an instrument that will allow them to create melodies, rhythms and tones based on the peculiar sound of Coca-Cola bubbles.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/zxnb7ujfxJg?si=9-JBK-DbItSaM8t8\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Coke SoundZ&#8221;<\/strong><\/em> is the title of the <strong>Coca-Cola instrument<\/strong> that allows you to create sounds from Coca-Cola bubbles. It is a campaign created by the <strong>agency AKQA,<\/strong> which is part of <strong>WPP Open X.<\/strong> They have also received help from the public relations agency <strong>Ogilvy PR.<\/strong><\/p>\n<p>The Coca-Cola instrument uses the Coke SoundZ app and is available for free download. The brand, however, has sent DJs, producers and content creators a physical device in the shape of a Coca-Cola bottle.<\/p>\n<p>According to <strong>Katherine Lewis,<\/strong> a cognitive scientist specializing in neuroscience and behavioral psychology: <em>&#8220;This multisensory experience begins long before you take a sip of Coca-Cola. From the sound of gas being released to the clinking of ice, all sounds generate a feeling of anticipation that release dopamine in our brain. We have embedded this scientific principle in AI to generate sounds that are as inspiring as they are enjoyable.&#8221;<\/em><\/p>\n<p>For his part, <strong>Islam ElDessouky<\/strong>, global vice president of creative at Coca-Cola, emphasizes: <em>&#8220;We are working with musical talent around the world to demonstrate everything that &#8216;Coke SoundZ&#8217; is capable of, although the real magic will come into play when fans of music can try this tool at home.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/zxnb7ujfxJg?si=z9vp3KG8lRizuFKR\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Coca-Cola instrument uses Artificial Intelligence to convert the peculiar sound of its effervescence into sounds. In Coca-Cola&#8217;s marketing and advertising strategy, artificial intelligence is taking on a prominent role. If they recently launched a font called &#8220;Coke Sans Sugar&#8221; made with AI, the brand is still experimenting and now they want to convert its [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1311,1065,1066,1317,73,1252],"tags":[],"class_list":["post-34558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-made-with-artificial-intelligence","category-advertising-news","category-best-commercials-of-2024","category-latest-marketing-news","category-marketing","category-the-best-coca-cola-commercials"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34558"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34558\/revisions"}],"predecessor-version":[{"id":34560,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34558\/revisions\/34560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35785"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}