{"id":34567,"date":"2024-05-07T08:10:41","date_gmt":"2024-05-07T06:10:41","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/apple-advert-find-your-friends\/"},"modified":"2026-08-05T19:59:45","modified_gmt":"2026-08-05T17:59:45","slug":"apple-advert-find-your-friends","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/apple-advert-find-your-friends\/","title":{"rendered":"Apple&#8217;s advert is a funny story to celebrate Star Wars Day"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-31901 size-full\" title=\"Anuncio de Apple | Find your friends\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/05\/anuncio-de-apple-find-your-friends.jpg\" alt=\"Anuncio de Apple | Find your friends\" width=\"1280\" height=\"720\" \/><\/p>\n<h2>Apple&#8217;s advert is a fun story to commemorate Star Wars Day.<\/h2>\n<p><strong>May 4th<\/strong> is known as World Star Wars Day. It is a popular anniversary that took root thanks to the pronunciation of<em> &#8220;May the Force be with you&#8221;<\/em> and its similarity of <em>&#8220;Force&#8221;<\/em> to the number 4.<\/p>\n<p>Year after year, fans from all over the world come together to share their passion and brands take advantage of it to make money. This is the case of <a href=\"https:\/\/en.esloganmagazine.com\/best-apple-commercials\/?_gl=1*1cz34qf*_ga*OTAyNzQ1MDI4LjE3MDYwOTc4NzI.*_ga_KKC5BFD6C2*MTcxNTA3MjE1NC42NS4xLjE3MTUwNzIyMTkuNTcuMC4w\" target=\"_blank\" rel=\"noopener\">Apple<\/a>, which wanted to pay tribute to all those who are passionate about Star Wars with this fun campaign.<\/p>\n<p><!--more--> <iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/yk6UVnMn9ts?si=KwMdZ_LBXu8ep2Zy\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Find Your Friends&#8221;<\/strong><\/em> is the title of <strong>Apple&#8217;s advert<\/strong> made by the brand&#8217;s in-house agency and directed by director <strong>Kim Gehring<\/strong>. It&#8217;s a three-minute short that shows a young fan in costume heading to a Star Wars convention.<\/p>\n<p>The protagonist is played by <strong>Owen Jardiniano<\/strong>, a real-life fan who dresses up as a Mandalorian and makes the journey to the Star Wars convention. The cosplay is very well done, which is why there are such picturesque situations as he orders a coffee, gets on the bus or meets executives who are going to work. Finally, and thanks to the iPhone&#8217;s &#8220;Precision Search&#8221; function, he manages to find his Mandalorian friends.<\/p>\n<p>According to <strong>Tor Myhren<\/strong>, Apple&#8217;s vice president of marketing and communications: <em>&#8220;For us the ad is a declaration of love to Star Wars fans. It is a spot made with and for them. In this long-form piece we wanted something that was in the middle I walk between a music video, an advertisement and a product demonstration. Director Kim is a genius. She contributes a lot to each shot and above all, she provides the charm and lightness that is often missing in large cinematic spots like this one.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/yk6UVnMn9ts?si=KwMdZ_LBXu8ep2Zy\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8217;s advert is a fun story to commemorate Star Wars Day. May 4th is known as World Star Wars Day. It is a popular anniversary that took root thanks to the pronunciation of &#8220;May the Force be with you&#8221; and its similarity of &#8220;Force&#8221; to the number 4. Year after year, fans from all over [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1255,1066],"tags":[230,117,202],"class_list":["post-34567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-apple-commercials","category-best-commercials-of-2024","tag-apple","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34567"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34567\/revisions"}],"predecessor-version":[{"id":34569,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34567\/revisions\/34569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35782"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}