{"id":34573,"date":"2024-05-09T07:54:04","date_gmt":"2024-05-09T05:54:04","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/coca-cola-commercial-spills\/"},"modified":"2026-08-05T19:59:47","modified_gmt":"2026-08-05T17:59:47","slug":"coca-cola-commercial-spills","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/coca-cola-commercial-spills\/","title":{"rendered":"Coca-Cola commercial manages to recreate happiness with &#8220;Spills&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-31926 size-full\" title=\"Anuncio de Coca-Cola | Spills\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/05\/anuncio-de-coca-cola-spills.jpg\" alt=\"Anuncio de Coca-Cola | Spills\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Coca-Colas_commercial_captures_spontaneous_moments_of_joy_in_its_latest_advertising_campaign\"><\/span>Coca-Cola&#8217;s commercial captures spontaneous moments of joy in its latest advertising campaign.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/coca-cola-commercial-spills\/#Coca-Colas_commercial_captures_spontaneous_moments_of_joy_in_its_latest_advertising_campaign\" >Coca-Cola&#8217;s commercial captures spontaneous moments of joy in its latest advertising campaign.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/coca-cola-commercial-spills\/#Coca-Cola_campaign_%E2%80%93_Spills\" >Coca-Cola campaign &#8211; Spills<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/coca-cola-commercial-spills\/#Coca-Cola_advert_%E2%80%93_Spills_%E2%80%93_Dog\" >Coca-Cola advert &#8211; Spills &#8211; Dog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickorimarketing.es\/en\/coca-cola-commercial-spills\/#Coca-Cola_advert_%E2%80%93_Spills_%E2%80%93_Party\" >Coca-Cola advert &#8211; Spills &#8211; Party<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.clickorimarketing.es\/en\/coca-cola-commercial-spills\/#Coca-Cola_ad_%E2%80%93_Spills_%E2%80%93_Reunion\" >Coca-Cola ad &#8211; Spills &#8211; Reunion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Happiness is one of Coca-Cola&#8217;s leitmotifs<\/strong>. For more than 100 years it has emphasized the fact of enjoying and having a good time accompanied by a bottle of Coca-Cola. For its latest advertising campaign, it has gone one step further by recreating small moments of happiness.<\/p>\n<p>The campaign is titled <strong><em>&#8220;Spills&#8221;<\/em><\/strong> and shows spontaneous moments of joy followed by a spill from a Coca-Cola bottle.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Coca-Cola_campaign_%E2%80%93_Spills\"><\/span>Coca-Cola campaign &#8211; Spills<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/gfzPhzy88hg?si=vuI1-RR5RNLEG1Jc\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Spills&#8221;<\/strong><\/em> is the title of the <strong>Coca-Cola commercial<\/strong> made by the <strong>OpenX agency<\/strong> led by <strong>David Miami<\/strong> and supported by <strong>Ogilvy PR.<\/strong> The campaign aims to put a spin on the fact that we drop a Coca-Cola bottle, something that always bothers us and puts us in a bad mood.<\/p>\n<p>This is the insight of the <a href=\"https:\/\/en.esloganmagazine.com\/best-coca-cola-commercials\/?_gl=1*f2g7mz*_ga*OTAyNzQ1MDI4LjE3MDYwOTc4NzI.*_ga_KKC5BFD6C2*MTcxNTIzOTg5MC42OS4xLjE3MTUyNDE0MjguMjEuMC4w\" target=\"_blank\" rel=\"noopener\">new Coca-Cola campaign<\/a>, a series of three ads that recreate small moments of happiness. Thus, we will see passionate hugs in different situations: a reunion at a train station, at a party or returning home to hug our dog. Situations where the happiness of meeting that person is greater than spilling a bottle of Coca-Cola.<\/p>\n<p><em><strong>&#8220;Worth Every Drop&#8221;<\/strong><\/em> is the final slogan in each piece of the Coca-Cola campaign and that we will see reflected in different advertising media. To carry out the campaign, &#8220;slow motion&#8221; and &#8220;reverse motion&#8221; techniques have been used to highlight the role that a Coca-Cola bottle plays in the scene.<\/p>\n<p>According to <strong>Edgard Gianesi<\/strong>, chief creative officer at David Miami: <em>&#8220;In the campaign we aspire to capture what Coca-Cola truly represents. It is a brand that is much more than a drink and brings genuine moments of connection to people. In &#8216;Spills&#8217; celebrates those moments when the joy of being with loved ones is so overwhelming that even a spilled bottle becomes a beautiful memory.&#8221;<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Coca-Cola_advert_%E2%80%93_Spills_%E2%80%93_Dog\"><\/span>Coca-Cola advert &#8211; Spills &#8211; Dog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/nRcC43pAgno?si=EhP4DEzQ81WoG6aQ\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Coca-Cola_advert_%E2%80%93_Spills_%E2%80%93_Party\"><\/span>Coca-Cola advert &#8211; Spills &#8211; Party<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/A24qBannMuQ?si=AvnFCEDifA6AXGgC\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Coca-Cola_ad_%E2%80%93_Spills_%E2%80%93_Reunion\"><\/span>Coca-Cola ad &#8211; Spills &#8211; Reunion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/D3C8mSYo4dw?si=b0Epk6uiyVAiES8v\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/gfzPhzy88hg?si=vuI1-RR5RNLEG1Jc\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola&#8217;s commercial captures spontaneous moments of joy in its latest advertising campaign. Happiness is one of Coca-Cola&#8217;s leitmotifs. For more than 100 years it has emphasized the fact of enjoying and having a good time accompanied by a bottle of Coca-Cola. For its latest advertising campaign, it has gone one step further by recreating small [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1066,1252],"tags":[221,117,202],"class_list":["post-34573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2024","category-the-best-coca-cola-commercials","tag-coca-cola","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34573"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34573\/revisions"}],"predecessor-version":[{"id":34575,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34573\/revisions\/34575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35780"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}