{"id":34582,"date":"2024-05-16T07:57:11","date_gmt":"2024-05-16T05:57:11","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/mcdonalds-erases-the-smile-from-its-happy-meal\/"},"modified":"2026-08-05T19:59:50","modified_gmt":"2026-08-05T17:59:50","slug":"mcdonalds-erases-the-smile-from-its-happy-meal","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/mcdonalds-erases-the-smile-from-its-happy-meal\/","title":{"rendered":"McDonald&#8217;s erases the smile from its Happy Meal to talk about mental health in children"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-31968 size-full\" title=\"McDonald's borra la sonrisa de sus cajas\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/05\/mcdonalds-borra-la-sonrisa-de-sus-cajas.jpg\" alt=\"McDonald's borra la sonrisa de sus cajas\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"McDonalds_removes_the_smile_from_its_Happy_Meal_boxes_to_raise_awareness_about_childrens_mental_health\"><\/span>McDonald&#8217;s removes the smile from its Happy Meal boxes to raise awareness about children&#8217;s mental health.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/mcdonalds-erases-the-smile-from-its-happy-meal\/#McDonalds_removes_the_smile_from_its_Happy_Meal_boxes_to_raise_awareness_about_childrens_mental_health\" >McDonald&#8217;s removes the smile from its Happy Meal boxes to raise awareness about children&#8217;s mental health.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/mcdonalds-erases-the-smile-from-its-happy-meal\/#McDonalds_campaign_on_mental_health_%E2%80%9CThe_Meal%E2%80%9D\" >McDonald&#8217;s campaign on mental health: &#8220;The Meal&#8221;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>If there is a characteristic element of<strong> McDonald&#8217;s<\/strong>, it is its packaging, and more specifically the<strong> Happy Meal packaging.<\/strong> This little box for the little ones has a printed smile as a symbol representing the happiness of the little ones.<\/p>\n<p>Now, to raise awareness about mental health in children, <strong>McDonald&#8217;s has decided to eliminate the smile from its Happy Meals<\/strong>, which will be accompanied by stickers that show a wide range of emotions.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"McDonalds_campaign_on_mental_health_%E2%80%9CThe_Meal%E2%80%9D\"><\/span>McDonald&#8217;s campaign on mental health: &#8220;The Meal&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/X5x14gOJAPk?si=iXpeaBpx-Q8Ox7GB\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;The Meal&#8221;<\/strong><\/em> is the title of the campaign in which <strong>McDonald&#8217;s erases the smile from its Happy Meal boxes.<\/strong> It was carried out by the agencies <strong>Ready 10 and Leo Burnett<\/strong> on the occasion of <em>&#8220;Mental Health Awareness Week&#8221;<\/em>, an event organized by the <strong>BBC Children In Need<\/strong> organization and the former Manchester United player <strong>Rio Ferdinand.<\/strong><\/p>\n<p>The <a href=\"https:\/\/en.esloganmagazine.com\/best-mcdonalds-commercials\/?_gl=1*1ul353j*_ga*OTAyNzQ1MDI4LjE3MDYwOTc4NzI.*_ga_KKC5BFD6C2*MTcxNTg0NDUzMC44My4xLjE3MTU4NDY1OTUuNjAuMC4w\" target=\"_blank\" rel=\"noopener\">McDonald&#8217;s commercial<\/a> is narrated by <strong>Rio Ferdinand<\/strong> and shows different children talking about their emotions and how they feel at different times of the day or year. The piece is based on the conclusions of a report commissioned by the multinational. The results show that 48% of British children feel the obligation to be happy all the time; and 74% urge their children to stop feeling sad when they are.<\/p>\n<p>Using a QR code on the new Happy Meal, you can access a site with resources to address mental health in children. Also, the boxes will come accompanied by different stickers expressing different emotions.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-31966\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/05\/the-meal-mcdonalds.jpeg\" alt=\"The Meal | McDonald&#039;s\" width=\"1200\" height=\"675\" title=\"\"><\/p>\n<p>According to <strong>Louise Page<\/strong>, head of consumer communications &amp; partnerships at McDonald&#8217;s in the United Kingdom: <em>&#8220;With this change to our iconic Happy Meal, we hope that more families will be encouraged to have conversations about children&#8217;s emotions and well-being.&#8221;<\/em><\/p>\n<p>For their part, <strong>Andrew Long and James Millers<\/strong>, executive creative directors at Leo, commented: <em>&#8220;The Happy Meal is about bringing families together and to do so it is important that we are open when it comes to expressing our emotions. Using the McDonald&#8217;s children&#8217;s menu &#8220;We hope our campaign resonates with families and drives conversations about children&#8217;s mental health.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/X5x14gOJAPk?si=iXpeaBpx-Q8Ox7GB\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s removes the smile from its Happy Meal boxes to raise awareness about children&#8217;s mental health. If there is a characteristic element of McDonald&#8217;s, it is its packaging, and more specifically the Happy Meal packaging. This little box for the little ones has a printed smile as a symbol representing the happiness of the little [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1066,1253,1295],"tags":[201,269,966],"class_list":["post-34582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2024","category-best-mcdonalds-commercials","category-best-mental-health-commercials","tag-advertising","tag-mcdonalds","tag-salud-mental"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34582"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34582\/revisions"}],"predecessor-version":[{"id":34584,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34582\/revisions\/34584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35777"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}