{"id":34591,"date":"2024-05-28T07:51:46","date_gmt":"2024-05-28T05:51:46","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/nike-advert-olympic-refugee-team\/"},"modified":"2026-08-05T19:59:52","modified_gmt":"2026-08-05T17:59:52","slug":"nike-advert-olympic-refugee-team","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/nike-advert-olympic-refugee-team\/","title":{"rendered":"Nike&#8217;s advert is a tribute to the Olympic Refugee Team"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-32004 size-full\" title=\"Anuncio de Nike | Juegos Ol\u00edmpicos de Par\u00eds 2024\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/05\/anuncio-de-nike-juegos-olimpicos-paris-2024.jpg\" alt=\"Anuncio de Nike | Juegos Ol\u00edmpicos de Par\u00eds 2024\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nikes_advert_is_a_tribute_to_all_the_refugees_who_will_compete_in_the_Paris_Olympics\"><\/span>Nike&#8217;s advert is a tribute to all the refugees who will compete in the Paris Olympics.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/nike-advert-olympic-refugee-team\/#Nikes_advert_is_a_tribute_to_all_the_refugees_who_will_compete_in_the_Paris_Olympics\" >Nike&#8217;s advert is a tribute to all the refugees who will compete in the Paris Olympics.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/nike-advert-olympic-refugee-team\/#Nike_campaign_for_the_Paris_2024_Olympic_Games\" >Nike campaign for the Paris 2024 Olympic Games<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>This year the <strong>XXXIII Olympic Games<\/strong> are being held in Paris and brands are already positioning themselves. And more than <strong>3.2 billion interactions<\/strong> are expected on networks during the days that the event lasts. A very large pie in which brands hope to get a slice in one way or another.<\/p>\n<p>One of the first to show its cards is <strong>Nike<\/strong>. The American multinational pays tribute to the athletes who will compete under the banner of the <em>&#8220;Refugee Olympic Team&#8221;<\/em> and stars boxer <strong>Cindy Ngamba.<\/strong><\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nike_campaign_for_the_Paris_2024_Olympic_Games\"><\/span>Nike campaign for the Paris 2024 Olympic Games<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rKvcWTeohVI?si=4WWoQtxjm3iEcSpV\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Watch Where We&#8217;re Going&#8221;<\/strong><\/em> is the title of the Nike&#8217;s advert created by the <strong>Wieden+Kennedy<\/strong> Amsterdam agency. A campaign that comes to light after the American multinational partnered with the Olympic Refugee Foundation in 2023 to support its program based in Paris.<\/p>\n<p>The protagonist is the British-Cameroonian boxer <strong>Cindy Ngamba<\/strong> who managed to be the first refugee to compete in the Olympic Games. The athlete also became the first member of the Nike Refugee Olympic Team.<\/p>\n<p>Nike&#8217;s advert shows several refugee athletes training and showing their dedication and resilience. The protagonist&#8217;s speech is a motivating message to not give up despite everything: <em>&#8220;I am about losing my flag, my country and my home, but never giving up. That is where we really are from. Now look where we are going.&#8221;<\/em><\/p>\n<p>Nike collaborates with the Olympic Refugee Foundation, which helps give women and girls access to the world of sport. It also provides resources to coaches who work with athletes who have experienced trauma and terrible experiences.<\/p>\n<p>According to <strong>Vanessa Garc\u00eda-Brito<\/strong>, director of social and community impact at Nike: <em>&#8220;With the shared belief that all children should have access to play, we are committed to removing barriers by providing displaced girls in Paris with strong, caring mentors and coaches. that can empower them with lifelong confidence.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/rKvcWTeohVI?si=4WWoQtxjm3iEcSpV\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike&#8217;s advert is a tribute to all the refugees who will compete in the Paris Olympics. This year the XXXIII Olympic Games are being held in Paris and brands are already positioning themselves. And more than 3.2 billion interactions are expected on networks during the days that the event lasts. A very large pie in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1066,1262,1276],"tags":[528,281,117,202],"class_list":["post-34591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2024","category-best-olympic-commercials","category-the-best-nike-commercials","tag-juegos-olimpicos","tag-nike","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34591"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34591\/revisions"}],"predecessor-version":[{"id":34593,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34591\/revisions\/34593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35774"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}