{"id":34600,"date":"2024-06-03T07:57:04","date_gmt":"2024-06-03T05:57:04","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/gatorade-commercial-michael-jordan-it-hasnt-changed\/"},"modified":"2026-08-05T19:59:55","modified_gmt":"2026-08-05T17:59:55","slug":"gatorade-commercial-michael-jordan-it-hasnt-changed","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/gatorade-commercial-michael-jordan-it-hasnt-changed\/","title":{"rendered":"The motivational Gatorade commercial narrated by Michael Jordan"},"content":{"rendered":"<p><img decoding=\"async\" class=\"size-full wp-image-32038 alignnone\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/06\/anuncio-de-gatorade-michael-jordan.jpg\" alt=\"Anuncio de Gatorade | Michael Jordan\" width=\"1280\" height=\"720\" title=\"\"><\/p>\n<h2>The Gatorade commercial is narrated by Michael Jordan and brings back the iconic slogan &#8220;Is it in you?&#8221;<\/h2>\n<p>In the 90s, the company specializing in sports drinks <strong>Gatorade<\/strong> was one of the most recognized brands in the world of sports. In fact, his catchphrases <em>&#8220;Be Like Mike&#8221;<\/em> and <em>&#8220;Is It In You?&#8221;<\/em> They reached such a point of popularity that they rivaled <strong>Nike&#8217;s slogan: &#8220;Just Do It.&#8221;<\/strong><\/p>\n<p>Now it has carried out a campaign that recovers the essence of those advertisements that marked a generation. The brand recovers black and white images with a small note of color. All narrated by <strong>Michael Jordan.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/pqoFMwXjcsY?si=-1GiEJT-FwETBUf9\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;It Hasn&#8217;t Changed&#8221;<\/strong><\/em> is the title of the <strong>Gatorade commercial<\/strong> made by the <strong>agency TBWAChiatDay<\/strong>. It is narrated by <strong>Michael Jordan<\/strong> and is the central axis of Gatorade&#8217;s ambitious campaign, the largest in its history.<\/p>\n<p>With a black and white look in the style of the advertisements that Michael Jordan recorded in the 90s, we are presented with several situations. The protagonists are athletes <strong>Jayson Tatum, Sydney McLaughlin-Levrone, Caitlin Clark, A&#8217;ja Wilson and Josh Allen.<\/strong> These will show us key moments in their careers that have led them to transcend beyond the playing field.<\/p>\n<p>The <strong>Gatorade commercial<\/strong> focuses on the motivation, inspiration and gratification that sports and competition provide. And according to the brand, 53% of athletes born after 95 abandon the sport due to social pressure and the high expectations placed on them.<\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/pqoFMwXjcsY?si=-1GiEJT-FwETBUf9\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Gatorade commercial is narrated by Michael Jordan and brings back the iconic slogan &#8220;Is it in you?&#8221; In the 90s, the company specializing in sports drinks Gatorade was one of the most recognized brands in the world of sports. In fact, his catchphrases &#8220;Be Like Mike&#8221; and &#8220;Is It In You?&#8221; They reached such [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1066],"tags":[652,117,202],"class_list":["post-34600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2024","tag-gatorade","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34600"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34600\/revisions"}],"predecessor-version":[{"id":34602,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34600\/revisions\/34602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35771"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}