{"id":34674,"date":"2024-07-25T06:46:52","date_gmt":"2024-07-25T04:46:52","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/apple-commercial-about-privacy-flock\/"},"modified":"2026-08-05T20:00:46","modified_gmt":"2026-08-05T18:00:46","slug":"apple-commercial-about-privacy-flock","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/apple-commercial-about-privacy-flock\/","title":{"rendered":"Apple&#8217;s advert is a disturbing story about privacy: &#8220;Flock&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-32403\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/07\/anuncio-de-apple-flock.jpg\" alt=\"Anuncio de Apple |\u00a0Flock\" width=\"1280\" height=\"720\" title=\"\"><\/p>\n<h2>Apple&#8217;s commercial is a disturbing tale reminiscent of Hitchcock&#8217;s famous film &#8220;The Birds&#8221;<\/h2>\n<p>Privacy is a key issue in <strong>Apple&#8217;s<\/strong> corporate policy. From time to time, it launches advertising campaigns aimed at raising consumer awareness about the dangers of using other devices where private information can be stolen.<\/p>\n<p>Privacy is a key issue in Apple&#8217;s corporate policy. From time to time, it launches advertising campaigns aimed at raising consumer awareness about the dangers of using other devices where private information can be stolen.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0HjDpPnxcP0?si=jRCkoJnIaVVBk0os\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>&#8220;Flock&#8221;<\/strong> is the title of <strong>Apple&#8217;s commercial<\/strong> that emphasizes the privacy of its devices. It was created by the <strong>agency TBWAMedia Arts Lab,<\/strong> directed by <strong>Ivan Zacharias<\/strong> and edited by Oscar-winner <strong>Mikkel E.G. Nielsen.<\/strong> Sound designer <strong>Gus Coven<\/strong> also participated, visiting junkyards around the city in search of different metallic sounds to bring the birds&#8217; movements to life.<\/p>\n<p>The piece portrays the horrors of online data surveillance as if it were a horror-thriller in the style of <strong>Alfred Hitchcock&#8217;s<\/strong> <em>&#8220;The Birds.&#8221;<\/em> In it, we see a series of mechanical &#8220;birds&#8221; spying on users&#8217; phones. On the street, in the office, in the elevator or on a trip. Each moment is unique for other companies to track and commercialize your data. All are represented by very well-made mechanical birds: Pigeons, owls, bats and other species are the protagonists of the disturbing story.<\/p>\n<p>Apple&#8217;s commercial highlights privacy on its devices and, in this case, the security of its browser: Safari. This campaign once again emphasizes this advantage of the Cupertino brand over its competitors.<\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/0HjDpPnxcP0?si=BogWV1NQEuKsGREb\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8217;s commercial is a disturbing tale reminiscent of Hitchcock&#8217;s famous film &#8220;The Birds&#8221; Privacy is a key issue in Apple&#8217;s corporate policy. From time to time, it launches advertising campaigns aimed at raising consumer awareness about the dangers of using other devices where private information can be stolen. Privacy is a key issue in Apple&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1255,1066],"tags":[230,202],"class_list":["post-34674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-apple-commercials","category-best-commercials-of-2024","tag-apple","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34674"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34674\/revisions"}],"predecessor-version":[{"id":34676,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34674\/revisions\/34676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35739"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}