{"id":34707,"date":"2024-09-05T07:58:24","date_gmt":"2024-09-05T05:58:24","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/coca-cola-action-message-in-a-coke\/"},"modified":"2026-08-05T20:01:06","modified_gmt":"2026-08-05T18:01:06","slug":"coca-cola-action-message-in-a-coke","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/coca-cola-action-message-in-a-coke\/","title":{"rendered":"Coca-Cola&#8217;s action encourages us to leave a message for your future self"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-32604 size-full\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/09\/accion-de-coca-cola-message-in-a-coke.jpg\" alt=\"Acci\u00f3n de Coca-Cola | Message in a Coke\" width=\"1280\" height=\"720\" title=\"\"><\/p>\n<h2>&#8220;Message in a Coke&#8221; is the title of the Coca-Cola action carried out internally in the company<\/h2>\n<p>Companies are increasingly faced with the growing challenge of maintaining the motivation and well-being of their employees. Stress, work overload and emotional disconnection have become structural problems for many companies.<\/p>\n<p>To avoid these future problems, <strong>Coca-Cola<\/strong> has carried out an internal action within the company called <em>&#8220;Message in a Coke&#8221;<\/em> in which the company asked 17 young workers to leave a tip for someone else. What they didn&#8217;t know was that they were sending a message to themselves in the future.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/i3ADloHDcTQ?si=9C2yN__tV8Uk2kI9\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Message in a Coke&#8221;<\/strong><\/em> is the title of the <a href=\"https:\/\/en.esloganmagazine.com\/best-coca-cola-commercials\/?_gl=1*1qysiyk*_ga*MTIyMDE3NjcwNi4xNzI0NjY5MzUy*_ga_KKC5BFD6C2*MTcyNTUyMTMwMC4xNy4xLjE3MjU1MjMyOTIuMS4wLjA.*_ga_1N7Z1NX7XR*MTcyNTUyMTMwMC4xNy4xLjE3MjU1MjMyOTIuMS4wLjA.\" target=\"_blank\" rel=\"noopener\">Coca-Cola campaign<\/a> carried out by <strong>Creative Disorder Studio<\/strong> in Serbia. The aim is to combat the discouragement that workers may feel in the future.<\/p>\n<p>According to research, it is estimated that the first symptoms of work fatigue begin to be detected at 7 years of age. It is essential that companies take this problem seriously, so that they can create work spaces that promote balance, well-being and open communication.<\/p>\n<p>To do this, they selected 17 young employees for this action. They encouraged them to leave a piece of advice for someone else when, in reality, they were leaving a message for themselves in the future. The company carefully edited their messages and codified them on 17 unique Coca-Cola bottles that they could only consult in 7 years.<\/p>\n<p>Coca-Cola&#8217;s internal action was so well received that the brand has incorporated it as a long-term project in the company&#8217;s employment programs.<\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/i3ADloHDcTQ?si=9C2yN__tV8Uk2kI9\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Message in a Coke&#8221; is the title of the Coca-Cola action carried out internally in the company Companies are increasingly faced with the growing challenge of maintaining the motivation and well-being of their employees. Stress, work overload and emotional disconnection have become structural problems for many companies. To avoid these future problems, Coca-Cola has carried [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1066,1317,73,1252],"tags":[221,74],"class_list":["post-34707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2024","category-latest-marketing-news","category-marketing","category-the-best-coca-cola-commercials","tag-coca-cola","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34707"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34707\/revisions"}],"predecessor-version":[{"id":34709,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34707\/revisions\/34709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35728"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}