{"id":34746,"date":"2024-10-01T08:04:37","date_gmt":"2024-10-01T06:04:37","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/levis-advert-beyonce-launderette\/"},"modified":"2026-08-05T20:01:28","modified_gmt":"2026-08-05T18:01:28","slug":"levis-advert-beyonce-launderette","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/levis-advert-beyonce-launderette\/","title":{"rendered":"Levi&#8217;s advert with Beyonce reinterprets the classic &#8220;Launderette&#8221; advert"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-32797 size-full\" title=\"Anuncio de Levi's | &quot;Laundrette&quot; con Beyonc\u00e9\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/10\/anuncio-de-levis-laundrette-beyonce.jpg\" alt=\"Anuncio de Levi's | &quot;Laundrette&quot; con Beyonc\u00e9\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Levis_campaign_reinterprets_the_classic_advertising_campaign_that_the_brand_launched_in_1985_with_the_American_singer\"><\/span>Levi&#8217;s campaign reinterprets the classic advertising campaign that the brand launched in 1985 with the American singer.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/levis-advert-beyonce-launderette\/#Levis_campaign_reinterprets_the_classic_advertising_campaign_that_the_brand_launched_in_1985_with_the_American_singer\" >Levi&#8217;s campaign reinterprets the classic advertising campaign that the brand launched in 1985 with the American singer.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/levis-advert-beyonce-launderette\/#Levis_Launderette_1985\" >Levi&#8217;s | Launderette | 1985<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>If there is a classic brand in the world of fashion, it is <strong>Levi&#8217;s.<\/strong> Little did the German <strong>Levi&#8217;s Strauss<\/strong> imagine when he moved to San Francisco in 1853 that his business would become one of the longest-running brands in history and his trousers the most used.<\/p>\n<p>Levi&#8217;s fame has also been built on the basis of striking advertising campaigns. Now, the brand has decided to reimagine them with collaborations with great artists. The first of these is starring <strong>Beyonc\u00e9<\/strong> who reinterprets the <em>&#8220;Launderette&#8221;<\/em> advert launched in 1985 and performs a version of <strong>Marvin Gaye&#8217;s<\/strong> song.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/q40oimgnN00?si=IkyqMcsTmuoWW5Pe\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Chapter 1: \u201cLaunderette\u201d reimagined with Beyonc\u00e9&#8221;<\/strong><\/em> is the title of the <strong>Levi&#8217;s advert<\/strong> within the brand&#8217;s &#8220;Reimagine&#8221; campaign. It was shot by the agency T<strong>BWAChiatDay<\/strong>, produced by <strong>PrettyBird<\/strong> and directed by Emmy-nominated director of photography <strong>Marcell R\u00e9v.<\/strong> It is the first of several chapters in which Beyonc\u00e9 will reinterpret Levi&#8217;s ads in a modern key.<\/p>\n<p>The first of them is a version of the iconic <em>&#8220;Launderette&#8221;<\/em> advert launched in 1985 and starring <strong>Nick Kamen<\/strong>. In a very eighties advertisement, we saw a guy half-naked in a laundromat to wash his jeans while customers watched in amazement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Levis_Launderette_1985\"><\/span>Levi&#8217;s | Launderette | 1985<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/OHzLaV7stjQ?si=l7TKZ9qBqWqBd1aM\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Now it is <strong>Beyonc\u00e9<\/strong> who replicates the scene but changing the roles. The singer stays in her underwear and waits quietly reading while they are washed. Genders are changed and the typology of people who attend the scene in amazement changes.<\/p>\n<p>According to the artist, in a statement: <em>&#8220;I am very honored to work with Levi&#8217;s to create the quintessence of American iconography. Denim is often seen from a male perspective, so reimagining this campaign from a female point of view is extremely important to me. I look forward to exploring new innovative ways of collaboration so that our respective visions, Levi&#8217;s and mine, align to empower women and pay tribute to their strength.&#8221;<\/em><\/p>\n<p><strong>Kenny Mitchell,<\/strong> Levi\u2019s Global Chief Marketing Officer, said: <em>\u201cThe campaign celebrates two icons and is inspired by Levi\u2019s and our unparalleled history and impact over time, as well as the legacy of Beyonc\u00e9, who is an icon that is shaping culture.\u201d<\/em><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/q40oimgnN00?si=RAJ1Z6QYpkY8fRQ5\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Levi&#8217;s campaign reinterprets the classic advertising campaign that the brand launched in 1985 with the American singer. If there is a classic brand in the world of fashion, it is Levi&#8217;s. Little did the German Levi&#8217;s Strauss imagine when he moved to San Francisco in 1853 that his business would become one of the longest-running [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1066],"tags":[1172,202],"class_list":["post-34746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-commercials-of-2024","tag-levis","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34746"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34746\/revisions"}],"predecessor-version":[{"id":34748,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34746\/revisions\/34748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35715"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}