{"id":34776,"date":"2024-10-28T08:55:42","date_gmt":"2024-10-28T07:55:42","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/nba-commercial-the-heist-emirates-nba-cup\/"},"modified":"2026-08-05T20:01:40","modified_gmt":"2026-08-05T18:01:40","slug":"nba-commercial-the-heist-emirates-nba-cup","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/nba-commercial-the-heist-emirates-nba-cup\/","title":{"rendered":"The NBA commercial to promote the Emirates NBA Cup: &#8220;The Heist II&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-32950 size-full\" title=\"Anuncio NBA | Emirates NBA Cup 2024\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/10\/anuncio-nba-emirates-nba-cup.jpg\" alt=\"Anuncio NBA | Emirates NBA Cup 2024\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_NBA_commercial_features_the_trailer_for_the_Emirates_NBA_Cup_which_kicks_off_on_November_12\"><\/span>The NBA commercial features the trailer for the Emirates NBA Cup, which kicks off on November 12<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/nba-commercial-the-heist-emirates-nba-cup\/#The_NBA_commercial_features_the_trailer_for_the_Emirates_NBA_Cup_which_kicks_off_on_November_12\" >The NBA commercial features the trailer for the Emirates NBA Cup, which kicks off on November 12<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/nba-commercial-the-heist-emirates-nba-cup\/#The_Heist_II_%E2%80%93_Behind_the_scenes\" >The Heist II &#8211; Behind the scenes<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>When it comes to sporting events, there is no one like the Americans when it comes to show business. They are experts at putting on big events for the masses like the <strong>NFL, NBA or Baseball.<\/strong> And since 2023 they have added another test: the <strong>Emirates NBA Cup<\/strong> to be held in Las Vegas.<\/p>\n<p>This new competition has a format similar to European football tournaments where teams play in a league and a knockout round in one match. To promote this year&#8217;s edition, the NBA has launched an advertising campaign that pays homage to the great heist movies that have had Las Vegas as their protagonist.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ul8bUhj58XI?si=N18g0esMx4BFYSSL\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;The Heist II&#8221;<\/strong><\/em> is the <strong><a href=\"https:\/\/en.esloganmagazine.com\/best-commercials-of-nba\/\" target=\"_blank\" rel=\"noopener\">NBA<\/a> commercial<\/strong> to promote the <strong>Emirates NBA Cup<\/strong>. It was made by the creative agency <strong>Translation<\/strong> and is the second part of the campaign launched last year, designed to expand the NBA&#8217;s reach to different audiences.<\/p>\n<p>The piece is set in Las Vegas, and begins with last year&#8217;s champion team, represented by <strong>Anthony Davis<\/strong> of the Los Angeles Lakers, protecting last year&#8217;s trophy. While he orders champagne in his penthouse, five other NBA stars try to steal the trophy from him. Thus, we see how <strong>Stephen Curry<\/strong> (Golden State Warriors), <strong>Shai Gilgeous-Alexander<\/strong> (Oklahoma City Thunder), <strong>Tyrese Haliburton<\/strong> (Indiana Pacers), <strong>Jrue Holiday<\/strong> (Boston Celtics) and <strong>Jamal Murray<\/strong> (Denver Nuggets) plot their plans to get their hands on it. But what they don&#8217;t know is that actress <strong>Rosario Dawson<\/strong> will play a very important role.<\/p>\n<p>The NBA commercial aims to promote the Emirates NBA Cup, a format that saw a 46% increase in viewership in its debut, with a peak of 5.68 million viewers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Heist_II_%E2%80%93_Behind_the_scenes\"><\/span>The Heist II &#8211; Behind the scenes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/LtYHLCS-JnY?si=xw64AuKBFFWkVZqL\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/ul8bUhj58XI?si=N18g0esMx4BFYSSL\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NBA commercial features the trailer for the Emirates NBA Cup, which kicks off on November 12 When it comes to sporting events, there is no one like the Americans when it comes to show business. They are experts at putting on big events for the masses like the NFL, NBA or Baseball. And since [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1066,1261],"tags":[448,202],"class_list":["post-34776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2024","category-the-best-commercials-of-nba","tag-nba","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34776"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34776\/revisions"}],"predecessor-version":[{"id":34778,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34776\/revisions\/34778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35702"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}