{"id":34842,"date":"2024-11-19T09:00:36","date_gmt":"2024-11-19T08:00:36","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/tesco-christmas-advert-2024\/"},"modified":"2026-08-05T20:02:13","modified_gmt":"2026-08-05T18:02:13","slug":"tesco-christmas-advert-2024","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/tesco-christmas-advert-2024\/","title":{"rendered":"Tesco&#8217;s Christmas advert turns the world into a gingerbread house"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-33320 size-full\" title=\"Anuncio de Navidad de Tesco\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/11\/anuncio-de-navidad-de-tesco-2024.jpg\" alt=\"Anuncio de Navidad de Tesco\" width=\"1280\" height=\"720\" \/><\/p>\n<h2>Tesco&#8217;s Christmas advert is a heartfelt story where everyone turns into Gingerbread.<\/h2>\n<p>At <strong>Christmas<\/strong>, feelings and melancholy often surface regarding loved ones who are no longer with us. It is common during the holidays to remember grandmothers, grandfathers and relatives who have passed away. And to do so with a feeling of gratitude for everything they have done for us.<\/p>\n<p>This is precisely the insight of the <a href=\"https:\/\/en.esloganmagazine.com\/best-christmas-commercials-2024\/\" target=\"_blank\" rel=\"noopener\">Christmas advert<\/a> by <strong>Tesco<\/strong>, the multinational chain of retail stores, which shows us the emotional journey that a grandson takes when his grandmother passes away.<\/p>\n<p><!--more--> <iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Xfw_rm81UkQ?si=8ZFZLtfR5S5D-kh6\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>&#8220;Helping #FeedYourChristmasSpirit&#8221;<\/em> is the title of <strong>Tesco&#8217;s Christmas advert<\/strong>, produced by agency <strong>Bartle Bogle Hegarty<\/strong> London. The campaign aims to feed our Christmas spirit.<\/p>\n<p>The piece shows us the emotional journey that Gary goes on after his grandmother passes away. In these moments of mourning, his grandfather gives him a packet of Tesco gingerbread biscuits to remember the good times. When he tries one, everyone around him starts turning into gingerbread biscuits.<\/p>\n<p>Gary goes about his daily life as if nothing had happened, but in the end, he decides to continue the tradition of making biscuits with his grandfather, with whom he builds a giant gingerbread house to eat on Christmas Day. According to Tesco&#8217;s marketing director, Alicia Southgate: &#8220;The advert reflects the idea that Tesco is there for its customers all year round, not just at Christmas.&#8221;<\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/Xfw_rm81UkQ?si=8ZFZLtfR5S5D-kh6\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesco&#8217;s Christmas advert is a heartfelt story where everyone turns into Gingerbread. At Christmas, feelings and melancholy often surface regarding loved ones who are no longer with us. It is common during the holidays to remember grandmothers, grandfathers and relatives who have passed away. And to do so with a feeling of gratitude for everything [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1314,1066],"tags":[994,117,1189],"class_list":["post-34842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-christmas-commercials-2024","category-best-commercials-of-2024","tag-anuncios-navidad","tag-publicidad","tag-tesco"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34842"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34842\/revisions"}],"predecessor-version":[{"id":34844,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34842\/revisions\/34844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35674"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}