{"id":34851,"date":"2024-11-27T08:56:55","date_gmt":"2024-11-27T07:56:55","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/waitrose-christmas-advert-sweet-suspicion\/"},"modified":"2026-08-05T20:02:17","modified_gmt":"2026-08-05T18:02:17","slug":"waitrose-christmas-advert-sweet-suspicion","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/waitrose-christmas-advert-sweet-suspicion\/","title":{"rendered":"Waitrose&#8217;s Christmas advert proposes uncovering a crime"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-33391 size-full\" title=\"Anuncio de Navidad de Waitrose\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2024\/11\/anuncio-de-navidad-de-waitrose-2024.jpg\" alt=\"Anuncio de Navidad de Waitrose\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Waitroses_Christmas_advert_challenges_us_to_find_the_culprit_behind_a_heinous_crime_at_Christmas_dinner\"><\/span>Waitrose&#8217;s Christmas advert challenges us to find the culprit behind a heinous crime at Christmas dinner.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/waitrose-christmas-advert-sweet-suspicion\/#Waitroses_Christmas_advert_challenges_us_to_find_the_culprit_behind_a_heinous_crime_at_Christmas_dinner\" >Waitrose&#8217;s Christmas advert challenges us to find the culprit behind a heinous crime at Christmas dinner.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/waitrose-christmas-advert-sweet-suspicion\/#Waitrose_Christmas_Advert_Sweet_Suspicion\" >Waitrose Christmas Advert: Sweet Suspicion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/waitrose-christmas-advert-sweet-suspicion\/#A_Waitrose_Mistery_Solved\" >A Waitrose Mistery: Solved<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Christmas adverts tend to have a very strong tone. Warmth, emotion, adventure and humour are common elements in the Christmas campaigns of major brands. That is why when a different and original campaign is launched, it stands out above the rest.<\/p>\n<p>This is the case of the Christmas advert from the British supermarket chain Waitrose, which invites us to play detective to solve a crime: Who has stolen the pudding for dessert? The campaign has been divided into two parts to discover the culprit.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Waitrose_Christmas_Advert_Sweet_Suspicion\"><\/span>Waitrose Christmas Advert: Sweet Suspicion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/I4Ll30xiwAU?si=ozGm9DmfbCsLxZ7_\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Sweet Suspicion&#8221;<\/strong><\/em> is the title of the Waitrose Christmas Advert, the British supermarket chain. The advertising <strong>agency Saatchi &amp; Saatchi<\/strong> has been in charge of the advertising campaign and offers us a different Christmas story to find the culprit of stealing the pudding for dessert.<\/p>\n<p>The piece shows us the preparation of a classic Christmas dinner. Everything seems to be going well while they prepare the food, set the table and the children play in the living room. Until a scream of horror puts everyone on alert. Someone has stolen the pudding for dessert.<\/p>\n<p>Immediately, the placid story changes direction to become a game to discover the culprit. Questions, assumptions, accusations and much more to try to find the culprit. The <strong>Waitrose Christmas advert<\/strong> has accumulated more than 150 million views on social networks and the brand started a survey to find out the opinion of consumers.<\/p>\n<p>Many had pointed to the cat, closely followed by Gamma and May, but no one had guessed the culprit. The brand unveiled a second part of the campaign entitled: <em><strong>&#8220;A Waitrose mystery: Solved&#8221;<\/strong><\/em> where the mystery was solved. In the end, the culprit was the chef Steve, who hid the pudding in the gingerbread house only to be discovered shortly after.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Waitrose_Mistery_Solved\"><\/span>A Waitrose Mistery: Solved<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/uO6hDK5GGww?si=WjN91xjoBxK36DCf\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>According to <strong>Dustin Demri-Burns,<\/strong> the actor who plays chef Steve: \u201c<em>I can totally relate to Steve and his pudding-stealing ways. The pressure of making Christmas wonderful can get to us all \u2013 sometimes we just want to eat our pudding in the shed, and that\u2019s okay.\u201d<\/em><\/p>\n<p><strong>Watch Sweet Suspicion<\/strong> | <a href=\"https:\/\/www.youtube.com\/watch?v=I4Ll30xiwAU\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n<p><strong>Watch Waitrose mistery: Solved<\/strong> | <a href=\"https:\/\/youtu.be\/uO6hDK5GGww?si=WjN91xjoBxK36DCf\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Waitrose&#8217;s Christmas advert challenges us to find the culprit behind a heinous crime at Christmas dinner. Christmas adverts tend to have a very strong tone. Warmth, emotion, adventure and humour are common elements in the Christmas campaigns of major brands. That is why when a different and original campaign is launched, it stands out above [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1314,1066],"tags":[994,117,1191],"class_list":["post-34851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-christmas-commercials-2024","category-best-commercials-of-2024","tag-anuncios-navidad","tag-publicidad","tag-waitrose"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34851"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34851\/revisions"}],"predecessor-version":[{"id":34853,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34851\/revisions\/34853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35668"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}