{"id":34884,"date":"2025-01-28T09:08:43","date_gmt":"2025-01-28T08:08:43","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/mcdonalds-advert-only-at-mcdonalds\/"},"modified":"2026-08-05T20:02:40","modified_gmt":"2026-08-05T18:02:40","slug":"mcdonalds-advert-only-at-mcdonalds","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/mcdonalds-advert-only-at-mcdonalds\/","title":{"rendered":"McDonald&#8217;s advert celebrates its customers&#8217; small habits"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-33733 size-full\" title=\"Anuncio de McDonald's | Only at McDonald's\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/01\/anuncio-de-mcdonalds-only-at-mcdonalds.jpg\" alt=\"Anuncio de McDonald's | Only at McDonald's\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_McDonalds_advert_is_a_series_of_three_everyday_stories_that_celebrates_the_small_rituals_we_perform\"><\/span>The McDonald&#8217;s advert is a series of three everyday stories that celebrates the small rituals we perform.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/mcdonalds-advert-only-at-mcdonalds\/#The_McDonalds_advert_is_a_series_of_three_everyday_stories_that_celebrates_the_small_rituals_we_perform\" >The McDonald&#8217;s advert is a series of three everyday stories that celebrates the small rituals we perform.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/mcdonalds-advert-only-at-mcdonalds\/#McDonalds_advert_%E2%80%93_Fries_Eyes\" >McDonald&#8217;s advert &#8211; Fries Eyes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/mcdonalds-advert-only-at-mcdonalds\/#The_Makeshift_Table\" >The Makeshift Table<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickorimarketing.es\/en\/mcdonalds-advert-only-at-mcdonalds\/#The_Gherkin_Transfer\" >The Gherkin Transfer<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>When we order food from <strong>McDonald&#8217;s<\/strong> or go to a restaurant of the American multinational, there are small gestures or routines that each one of us does unconsciously. Stealing chips, exchanging pickles or mixing potatoes in the burger are some of the situations.<\/p>\n<p>These are gestures that <a href=\"https:\/\/en.esloganmagazine.com\/best-mcdonalds-commercials\/\" target=\"_blank\" rel=\"noopener\">McDonald&#8217;s UK<\/a> wanted to recreate in its latest advertising campaign, entitled <em>&#8220;Only at McDonald&#8217;s&#8221;.<\/em><\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"McDonalds_advert_%E2%80%93_Fries_Eyes\"><\/span>McDonald&#8217;s advert &#8211; Fries Eyes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/vKboU2Nar4Q?si=JOAbJ2feQDBi-et7\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Only at McDonald&#8217;s&#8221;<\/strong><\/em> is the title of the <strong>McDonald&#8217;s advert<\/strong> made by the <strong>agency Leo Burnet<\/strong> in the United Kingdom. The campaign consists of three pieces entitled <em>&#8220;Fried eyes&#8221;, The Makeshift Table&#8221; and &#8220;The Gherkin transfer&#8221;.<\/em><\/p>\n<p>All the pieces capture small moments that we unconsciously make when we are consuming a McDonald&#8217;s product, whether in its restaurants, at home or on the train back from work. The brand wanted to represent those habits that each one has, with themselves or with their partner.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Makeshift_Table\"><\/span>The Makeshift Table<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Y5DiXRBk4gY?si=JgBB6XFJI3qNLYv2\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>So we see how a friend takes advantage of the slightest lapse to steal a pair of chips, how a harried worker can recreate a dish on the train, or how a couple exchanges pickles with each other.<\/p>\n<p>According to <strong>Andrew Long<\/strong> and <strong>James Millers<\/strong>, Executive Creative Directors at Leo Burnett UK: <em>&#8220;What makes delicious McDonald&#8217;s food truly iconic are all the little rituals that go with it, whether it&#8217;s eating melted cheese straight from the wrapper or transferring pickles to a friend. This latest campaign highlights those little moments of magic that only happen at McDonald&#8217;s, in a way that everyone can relate to.&#8221;<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Gherkin_Transfer\"><\/span>The Gherkin Transfer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/oRFlDU9jLpY?si=07Ucm12MLos8qJ8B\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Matthew Reischauer<\/strong>, Marketing Director for <strong>McDonald&#8217;s UK:<\/strong> <em>&#8220;Only at McDonald&#8217;s&#8221; highlights the special and unique relationship we have with our fans and the many ways they enjoy our food. &#8220;Everyone across the country should feel included and be able to see a part of themselves in this campaign, as we celebrate those small, everyday moments that make McDonald&#8217;s a special part of people&#8217;s lives.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong>\u00a0| <a href=\"https:\/\/youtu.be\/vKboU2Nar4Q?si=XtPomj_VwtR_8Zdq\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The McDonald&#8217;s advert is a series of three everyday stories that celebrates the small rituals we perform. When we order food from McDonald&#8217;s or go to a restaurant of the American multinational, there are small gestures or routines that each one of us does unconsciously. Stealing chips, exchanging pickles or mixing potatoes in the burger [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316,1253],"tags":[117,202],"class_list":["post-34884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","category-best-mcdonalds-commercials","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34884"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34884\/revisions"}],"predecessor-version":[{"id":34886,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34884\/revisions\/34886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35645"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}