{"id":34935,"date":"2025-02-28T08:57:23","date_gmt":"2025-02-28T07:57:23","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/lays-commercial-messi-the-lays-crawl\/"},"modified":"2026-08-05T20:03:04","modified_gmt":"2026-08-05T18:03:04","slug":"lays-commercial-messi-the-lays-crawl","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/lays-commercial-messi-the-lays-crawl\/","title":{"rendered":"Lays commercial surprises fans with Messi and Suarez&#8217;s visit into a bar"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-33972\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/02\/anuncio-de-lays-messi-the-lays-crawl.jpg\" alt=\"Lay&#039;s Ad with Messi, Su\u00e1rez, Henry, Putellas\" width=\"1280\" height=\"720\" title=\"\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Messi_Suarez_Henry_and_Alexia_Putellas_Surprised_Fans_in_a_Bar_by_Appearing_in_Lays_commercial\"><\/span>Messi, Su\u00e1rez, Henry, and Alexia Putellas Surprised Fans in a Bar by Appearing in Lays commercial.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/lays-commercial-messi-the-lays-crawl\/#Messi_Suarez_Henry_and_Alexia_Putellas_Surprised_Fans_in_a_Bar_by_Appearing_in_Lays_commercial\" >Messi, Su\u00e1rez, Henry, and Alexia Putellas Surprised Fans in a Bar by Appearing in Lays commercial.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/lays-commercial-messi-the-lays-crawl\/#Messi_Suarez_Henry_and_Putellas_in_Lays_Commercial\" >Messi, Su\u00e1rez, Henry, and Putellas in Lay\u2019s Commercial<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The <a href=\"https:\/\/www.esloganmagazine.com\/anuncio-de-lays-no-lays-no-game\/\" target=\"_blank\" rel=\"noopener\">bond between football and snacks<\/a> has always been strong, which is why the popular potato chip brand <strong>Lay\u2019s<\/strong> is one of the main official sponsors of the <strong>Champions League.<\/strong> The brand has cleverly leveraged this partnership with fun and creative campaigns.<\/p>\n<p>The <em>&#8220;No Lay\u2019s, No Game&#8221;<\/em> campaign has become a classic in the lead-up to Champions League matches. Now, Lay\u2019s has taken it a step further by bringing together football legends <strong>Messi, Su\u00e1rez, Henry, and Putellas<\/strong> on a quest to find the best bar to watch a Champions League match.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Messi_Suarez_Henry_and_Putellas_in_Lays_Commercial\"><\/span>Messi, Su\u00e1rez, Henry, and Putellas in Lay\u2019s Commercial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Rr08iz5YrKc?si=N5A63iUfbZsfuKQG\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;The Lay\u2019s Crawl&#8221;<\/strong><\/em> is the title of the <strong>Lays commercial<\/strong>, continuing the <em>&#8220;No Lay\u2019s, No Game&#8221;<\/em> campaign that the brand uses in its Champions League sponsorship.<\/p>\n<p>The ad presents two different settings: in Miami, <strong>Lionel Messi and Luis Su\u00e1rez<\/strong>; and in Barcelona, <strong>Thierry Henry and Alexia Putellas.<\/strong> Both duos set out to find the best bar to watch a Champions League match, much to the surprise of unsuspecting customers. However, there\u2019s one key requirement: the bar must serve Lay\u2019s to share.<\/p>\n<p><strong>Alexis Porter<\/strong>, Global Vice President of Lay\u2019s, commented: &#8220;<em>Our consumers choose Lay\u2019s to fully enjoy every match because we offer something unique with our potato chips: bringing people together. With this third edition of \u2018No Lay\u2019s, No Game,\u2019 we\u2019re taking fan connection to the next level by bringing together some of the greatest football legends.<\/em>&#8221;<\/p>\n<p>The stars of the ad also shared their thoughts on the experience of visiting fans. <strong>Messi<\/strong>, in Miami, stated: <em>&#8220;Luis and I had a great time surprising fans in Miami. It\u2019s not easy for us to watch a match in a bar like \u2018normal fans,\u2019 so it was a very special day.&#8221;<\/em><\/p>\n<p>Meanwhile, <strong>Alexia Putellas<\/strong> highlighted: <em>&#8220;I will never forget the fans\u2019 reactions\u2014it was incredible. Being able to surprise fans and work with a brand like Lay\u2019s, which shares this joy and passion for the game, has been an honor.&#8221;<\/em><\/p>\n<p>Lastly, <strong>Thierry Henry<\/strong> emphasized the emotional aspect: <em>&#8220;Watching football is a social act. As a child, I used to watch matches with my father while eating chips, and now I\u2019m passing that tradition on to my family.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/Rr08iz5YrKc?si=N5A63iUfbZsfuKQG\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Messi, Su\u00e1rez, Henry, and Alexia Putellas Surprised Fans in a Bar by Appearing in Lays commercial. The bond between football and snacks has always been strong, which is why the popular potato chip brand Lay\u2019s is one of the main official sponsors of the Champions League. The brand has cleverly leveraged this partnership with fun [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316],"tags":[1008,117],"class_list":["post-34935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","tag-lays","tag-publicidad"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34935"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34935\/revisions"}],"predecessor-version":[{"id":34937,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34935\/revisions\/34937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35622"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}