{"id":34953,"date":"2025-03-11T08:57:08","date_gmt":"2025-03-11T07:57:08","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/volkswagen-advert-what-does-it-mean-to-be-volkswagen\/"},"modified":"2026-08-05T20:03:10","modified_gmt":"2026-08-05T18:03:10","slug":"volkswagen-advert-what-does-it-mean-to-be-volkswagen","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/volkswagen-advert-what-does-it-mean-to-be-volkswagen\/","title":{"rendered":"The controversial Volkswagen advert similar to 2013&#8217;s Apple campaign"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-34067 size-full\" title=\"Volkswagen Ad | What Does It Mean to be Volkswagen\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/03\/anuncio-de-volkswagen-what-does-it-mean-to-be-volkswagen.jpg\" alt=\"Volkswagen Ad | What Does It Mean to be Volkswagen\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Volkswagen_advert_sparks_controversy_due_to_its_similarity_to_an_Apple_campaign\"><\/span>The Volkswagen advert sparks controversy due to its similarity to an Apple campaign.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/volkswagen-advert-what-does-it-mean-to-be-volkswagen\/#The_Volkswagen_advert_sparks_controversy_due_to_its_similarity_to_an_Apple_campaign\" >The Volkswagen advert sparks controversy due to its similarity to an Apple campaign.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/volkswagen-advert-what-does-it-mean-to-be-volkswagen\/#Volkswagen_campaign_accused_of_plagiarism\" >Volkswagen campaign accused of plagiarism<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/volkswagen-advert-what-does-it-mean-to-be-volkswagen\/#Apple_campaign_%E2%80%9CDesigned_by_Apple_in_California%E2%80%9D\" >Apple campaign: &#8220;Designed by Apple in California&#8221;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>In the world of advertising, it is inevitable that some campaigns resemble each other, have similarities, or even be direct copies. This is even more likely when two companies share a similar creative style, despite belonging to different industries. We are talking about <a href=\"https:\/\/en.esloganmagazine.com\/best-volkswagen-commercials\/\" target=\"_blank\" rel=\"noopener\">Volkswagen<\/a> and <strong>Apple.<\/strong><\/p>\n<p>This time, the German brand had to withdraw its latest campaign, which aimed to reinforce its identity and the values it has always conveyed. The reason? Its resemblance to a campaign launched by Apple in 2013. The brand has already pulled the ad.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Volkswagen_campaign_accused_of_plagiarism\"><\/span>Volkswagen campaign accused of plagiarism<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/YK_mTfOMd-g?si=zTZQXkdYCIjfP8wt\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>&#8220;What Does It Mean, Volkswagen?&#8221;<\/em> is the title of the <strong>Volkswagen advert<\/strong> created by the agency <strong>Teem Beetles,<\/strong> in collaboration with <strong>DDB<\/strong> and the Omnicon group. The campaign aimed to introduce the new electric model <strong>ID. Every 1.<\/strong><\/p>\n<p>The piece bore a striking resemblance to an advertising campaign launched by <strong>Apple<\/strong> in 2013 titled <em>&#8220;Designed by Apple in California&#8221;.<\/em> It featured an emotional narrative and an inspiring speech to highlight the values of the German brand. However, according to a comparison by the German media outlet <strong>Horizont<\/strong>, the piece contained some phrases and structural elements from Apple&#8217;s original campaign, which we share below. Volkswagen has since modified the campaign to avoid further comparisons.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Apple_campaign_%E2%80%9CDesigned_by_Apple_in_California%E2%80%9D\"><\/span>Apple campaign: &#8220;Designed by Apple in California&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0xD569Io7kE?si=eWwMOXOoYs-TIAk9\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The brand regretted the similarity: <em>&#8220;After recognizing the similarities, we immediately removed the content that resembled Apple&#8217;s and replaced the video across all channels.&#8221;<\/em><\/p>\n<p>The <strong>DDB agency<\/strong> denied having knowledge of Apple&#8217;s ad, stating that it passed all internal procedures: <em>&#8220;In all our preliminary reviews, Apple&#8217;s ad did not come up.&#8221;<\/em> The agency also added that it will conduct an internal investigation to clarify what happened.<\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/YK_mTfOMd-g?si=P6lsbcHZVYYQjM0O\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Volkswagen advert sparks controversy due to its similarity to an Apple campaign. In the world of advertising, it is inevitable that some campaigns resemble each other, have similarities, or even be direct copies. This is even more likely when two companies share a similar creative style, despite belonging to different industries. We are talking [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316,1269],"tags":[117,202],"class_list":["post-34953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","category-the-best-volkswagen-commercials","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34953"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34953\/revisions"}],"predecessor-version":[{"id":34955,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34953\/revisions\/34955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35616"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}