{"id":34962,"date":"2025-03-17T08:56:11","date_gmt":"2025-03-17T07:56:11","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/zevia-advert-cindy-crawford-pepsi\/"},"modified":"2026-08-05T20:03:13","modified_gmt":"2026-08-05T18:03:13","slug":"zevia-advert-cindy-crawford-pepsi","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/zevia-advert-cindy-crawford-pepsi\/","title":{"rendered":"Zevia advert parodies Cindy Crawford&#8217;s Pepsi campaign"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-34105 size-full\" title=\"Zevia Ad Pepsi Parody\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/03\/anuncio-de-zevia-parodia-de-pepsi.jpg\" alt=\"Zevia Ad Pepsi Parody\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Zevia_advert_reinterprets_Cindy_Crawfords_classic_Pepsi_campaign\"><\/span>Zevia advert reinterprets Cindy Crawford&#8217;s classic Pepsi campaign.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/zevia-advert-cindy-crawford-pepsi\/#Zevia_advert_reinterprets_Cindy_Crawfords_classic_Pepsi_campaign\" >Zevia advert reinterprets Cindy Crawford&#8217;s classic Pepsi campaign.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/zevia-advert-cindy-crawford-pepsi\/#Pepsi_Commercial_with_Cindy_Crawford\" >Pepsi Commercial with Cindy Crawford<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>If there&#8217;s one campaign that has undoubtedly left a mark in advertising, it&#8217;s the one <strong>Cindy Crawford did for Pepsi in 1992.<\/strong> The advert quickly became a pop culture reference at a time when advertising codes were very different from today&#8217;s.<\/p>\n<p>Even today, that commercial, considered one of the <a href=\"https:\/\/www.esloganmagazine.com\/mejores-anuncios-de-publicidad-de-pepsi\/\" target=\"_blank\" rel=\"noopener\">best Pepsi commercials,<\/a> remains a reference for many creatives and brands who use it when they want to connect with audiences through nostalgic references. This is the case with the beverage brand <strong>Zevia,<\/strong> which has reinterpreted Pepsi\u2019s campaign with a parodic tone.<\/p>\n<p><!--more--> <iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/lvdhXluj3Es?si=yisyjEgxfEPLxjR-\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong><em>&#8220;Get the Fake Outta Here&#8221;<\/em><\/strong> is the title of the <strong>Zevia advert<\/strong> created by <strong>Maximum Effort<\/strong> and produced by <strong>Really Original.<\/strong> The beverage brand aims to position <strong>Zevia<\/strong> as a healthy alternative to traditional soft drinks.<\/p>\n<p>The piece features country music singer <strong>Jelly Roll<\/strong> parodying Cindy Crawford\u2019s classic scene from the <strong>1992 Pepsi commercial.<\/strong> However, some changes reflect current trends: instead of arriving in a red Lamborghini, he drives a red pickup truck. And when he approaches the vending machine, he grabs a can of Zevia, the stevia-sweetened soda.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pepsi_Commercial_with_Cindy_Crawford\"><\/span>Pepsi Commercial with Cindy Crawford<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/YtK-yq-BQDU\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Just like in the original ad, the singer is admired by two kids who break the fourth wall. They comment on Zevia\u2019s clever move in choosing Jelly Roll as their brand ambassador. The campaign ends with the singer burping after drinking the can.<\/p>\n<p>According to <strong>Kirsten Suarez,<\/strong> Zevia\u2019s Chief Marketing Officer: <em>&#8220;Our strategy is to make Zevia as anti-artificial as our products and make it stand out in popular culture.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/lvdhXluj3Es?si=yisyjEgxfEPLxjR-\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zevia advert reinterprets Cindy Crawford&#8217;s classic Pepsi campaign. If there&#8217;s one campaign that has undoubtedly left a mark in advertising, it&#8217;s the one Cindy Crawford did for Pepsi in 1992. The advert quickly became a pop culture reference at a time when advertising codes were very different from today&#8217;s. Even today, that commercial, considered one [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316],"tags":[117,202],"class_list":["post-34962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34962"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34962\/revisions"}],"predecessor-version":[{"id":34964,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34962\/revisions\/34964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35612"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}