{"id":34974,"date":"2025-03-25T10:01:09","date_gmt":"2025-03-25T09:01:09","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/ikea-advert-hidden-tags\/"},"modified":"2026-08-05T20:03:17","modified_gmt":"2026-08-05T18:03:17","slug":"ikea-advert-hidden-tags","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/ikea-advert-hidden-tags\/","title":{"rendered":"The Ikea advert challenges us to demonstrate the durability of its products."},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-34164 size-full\" title=\"Ikea Hidden Tags Advert\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/03\/anuncio-de-ikea-hidden-tags.jpg\" alt=\"Ikea Hidden Tags Advert\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Ikea_advert_titled_%E2%80%9CHidden_Tags%E2%80%9D_encourages_us_to_search_for_the_label_on_our_products_to_find_the_oldest_piece_of_furniture\"><\/span>The Ikea advert titled &#8220;Hidden Tags&#8221; encourages us to search for the label on our products to find the oldest piece of furniture.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/ikea-advert-hidden-tags\/#The_Ikea_advert_titled_%E2%80%9CHidden_Tags%E2%80%9D_encourages_us_to_search_for_the_label_on_our_products_to_find_the_oldest_piece_of_furniture\" >The Ikea advert titled &#8220;Hidden Tags&#8221; encourages us to search for the label on our products to find the oldest piece of furniture.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/ikea-advert-hidden-tags\/#%E2%80%9CHidden_Tags%E2%80%9D_Ikeas_original_campaign_in_Portugal\" >&#8220;Hidden Tags,&#8221; Ikea&#8217;s original campaign in Portugal<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>One of the great virtues of advertising is turning potential drawbacks of your product into an advantage. Transforming weaknesses into strengths is not something everyone can do, especially brands, which tend to highlight the good aspects of their products and ignore the bad ones.<\/p>\n<p>This is the case with the <a href=\"https:\/\/en.esloganmagazine.com\/best-ikea-advertising-campaing\/\" target=\"_blank\" rel=\"noopener\">Ikea campaign<\/a> launched in <strong>Portugal<\/strong> to debunk the myth that its furniture is not durable and is of poor quality. The brand has skillfully used this public perception to turn it around and make it the core of its campaign in Portugal.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%9CHidden_Tags%E2%80%9D_Ikeas_original_campaign_in_Portugal\"><\/span>&#8220;Hidden Tags,&#8221; Ikea&#8217;s original campaign in Portugal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/NLblMowTlL0?si=YaU2IFPWwViEsVZw\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Hidden Tags&#8221;<\/strong><\/em> is the title of the <strong>Ikea advert in Portugal<\/strong>, created by the agency <strong>Uzina<\/strong>. The brand took on the widespread belief that its furniture is not built to last with a clever initiative.<\/p>\n<p>Every piece of furniture Ikea makes comes with a label, and on that label, there is a number indicating its <strong>manufacturing date.<\/strong> The brand encouraged all Portuguese residents to look for that label on their products to find the oldest Ikea furniture in Portugal.<\/p>\n<p>The mechanics were simple: consumers had to find the hidden label on their furniture\u2014if they hadn\u2019t removed it already. The person who found the oldest label would win thousands of euros in Ikea gift cards. The response was overwhelming: more than <strong>4,500 labels<\/strong> were submitted, with an average age of <strong>18.5 years<\/strong>. The oldest piece was a <strong>wooden table from 1969<\/strong>, making it 55 years old.<\/p>\n<p>The <strong>Ikea advert<\/strong> not only served to prove the durability of its products but also strengthened consumers&#8217; emotional connection with the brand. Its impact was so significant that, after the campaign\u2019s launch, many furniture owners began selling their pieces on second-hand platforms, highlighting that they carried an Ikea label with the manufacturing date.<\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/NLblMowTlL0\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n<p>\u00a0<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Ikea advert titled &#8220;Hidden Tags&#8221; encourages us to search for the label on our products to find the oldest piece of furniture. One of the great virtues of advertising is turning potential drawbacks of your product into an advantage. Transforming weaknesses into strengths is not something everyone can do, especially brands, which tend to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316,199,1317,73],"tags":[194,74],"class_list":["post-34974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","category-best-ikea-advertising-campaign","category-latest-marketing-news","category-marketing","tag-ikea","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34974"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34974\/revisions"}],"predecessor-version":[{"id":34976,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34974\/revisions\/34976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35604"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}