{"id":34983,"date":"2025-03-31T14:53:09","date_gmt":"2025-03-31T12:53:09","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/share-a-coke-coca-cola\/"},"modified":"2026-08-05T20:03:20","modified_gmt":"2026-08-05T18:03:20","slug":"share-a-coke-coca-cola","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/share-a-coke-coca-cola\/","title":{"rendered":"Coca-Cola brings back its successful &#8220;Share a Coke&#8221; campaign"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-34223 size-full\" title=\"Share a Coke | Coca-Cola 2025\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/03\/coca-cola-share-a-coke-2025.jpg\" alt=\"Share a Coke | Coca-Cola 2025\" width=\"1280\" height=\"720\" \/><\/p>\n<h2>Coca-Cola brings back the &#8220;Share a Coke&#8221; campaign to connect with new generations.<\/h2>\n<p>It has been a long time since <strong>Coca-Cola<\/strong> launched one of the most celebrated campaigns in history back in 2011. It was the first to use its packaging as a communication tool by printing people&#8217;s names on it. This initiative led to a 7% increase in <strong>Coca-Cola<\/strong> consumption, selling more than 150 million cans and bottles.<\/p>\n<p>Now, <strong>Coca-Cola<\/strong> is reviving the campaign to adapt it to new generations. The 2025 <em>&#8220;Share a Coke&#8221;<\/em> edition brings back names on bottles and encourages consumers to put aside whatever they are doing to reconnect and share a <strong>Coca-Cola.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0Ab-F7Y3IXc?si=S6LYiVW8Tn0zIK5N\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>&#8220;Share a Coke&#8221;<\/em> is the title of the <a href=\"https:\/\/en.esloganmagazine.com\/best-coca-cola-commercials\/\" target=\"_blank\" rel=\"noopener\">Coca-Cola campaign<\/a> created by <strong>Open X agency<\/strong>. This is a reissue of the acclaimed campaign originally launched in Australia in 2011. This time, the goal is to engage Generation Z by introducing new cans with <strong>175 names and nicknames.<\/strong><\/p>\n<p>To achieve this, a 45-second commercial has been produced and will be aired on television and various online platforms. The brand has highlighted three key strategic elements of the campaign: personalization, a &#8220;social-first&#8221; approach, and experiential marketing.<\/p>\n<p>According to <strong>Islam ElDessouky<\/strong>, Global VP, Creative at Coca-Cola: <em>&#8220;The \u2018Share a Coke\u2019 campaign is not solely about \u2018likes\u2019 and \u2018shares\u2019; it actually focuses on real moments that deserve to be remembered. As part of the campaign, we have developed experiences to help people strengthen their relationships through genuine and everyday moments.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/0Ab-F7Y3IXc?si=S6LYiVW8Tn0zIK5N\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola brings back the &#8220;Share a Coke&#8221; campaign to connect with new generations. It has been a long time since Coca-Cola launched one of the most celebrated campaigns in history back in 2011. It was the first to use its packaging as a communication tool by printing people&#8217;s names on it. This initiative led to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316,1317,73,1252],"tags":[221,74,117],"class_list":["post-34983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","category-latest-marketing-news","category-marketing","category-the-best-coca-cola-commercials","tag-coca-cola","tag-marketing","tag-publicidad"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=34983"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34983\/revisions"}],"predecessor-version":[{"id":34985,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/34983\/revisions\/34985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35601"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=34983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=34983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=34983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}