{"id":35000,"date":"2025-04-16T08:04:09","date_gmt":"2025-04-16T06:04:09","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/peta-commercial-croc-leather-diy\/"},"modified":"2026-08-05T20:03:29","modified_gmt":"2026-08-05T18:03:29","slug":"peta-commercial-croc-leather-diy","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/peta-commercial-croc-leather-diy\/","title":{"rendered":"PETA commercial denounces animal brutality with a DIY fake"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-34356 size-full\" title=\"PETA Commercial | Croc Leather DIY\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/04\/anuncio-de-peta-croc-leather-diy.jpg\" alt=\"PETA Commercial | Croc Leather DIY\" width=\"1280\" height=\"720\" \/><\/p>\n<h2>PETA commercial reimagines the \u201cDo It Yourself\u201d format as \u201cDismember It Yourself\u201d<\/h2>\n<p>If there\u2019s one NGO that\u2019s particularly active in the advertising world, it\u2019s <a href=\"https:\/\/en.esloganmagazine.com\/peta-advert-pig-farm\/\" target=\"_blank\" rel=\"noopener\">PETA<\/a>. The association <em>People for the Ethical Treatment of Animals<\/em> has long been creating impactful campaigns to raise consumer awareness.<\/p>\n<p>This time, it\u2019s targeting fashion brand <strong>Herm\u00e8s<\/strong> for its unethical practices in producing its iconic <strong>Birkin bag,<\/strong> made from crocodile skin. And it does so by parodying one of the most popular formats on social media: the \u201cDo It Yourself.\u201d<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/U_-ysXybDvg?si=FA5718Ki5DMofq9M\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Croc Leather, Make Your Own Herm\u00e8s Birkin Bag&#8221;<\/strong><\/em> is the title of <strong>PETA\u2019s ad<\/strong> created by the agency <strong>The Community Miami<\/strong> and produced by <strong>Radical Media.<\/strong> The association denounces that even today, there are brands still producing bags made from animal skins.<\/p>\n<p>The spot presents a parody of a <em>&#8220;Do It Yourself&#8221;<\/em> tutorial\u2014one of social media\u2019s most popular formats\u2014and turns it into a <em>&#8220;Dismember It Yourself.&#8221;<\/em> In this way, we\u2019re shown how to skin a crocodile and make an <strong>Herm\u00e8s Birkin bag<\/strong> at home.<\/p>\n<p>This crocodile-skinning video tutorial is hosted by <strong>Erika Makes<\/strong>, a fictional influencer created for the campaign. The piece\u2019s ironic tone and the hyperrealistic portrayal of the process drive the message home. With just a ruler, a knife, and a bit of courage, you too can make one of fashion\u2019s most coveted items. The message is clear: \u201cIf you wouldn\u2019t do it yourself, why support it with your purchase?\u201d<\/p>\n<p>The brand released a statement alongside the campaign: <em>\u201cMore than a billion animals are killed each year for their skins. Many undergo mutilations without anesthesia, and some are even skinned while still conscious. If you don\u2019t want to be directly involved in this kind of abuse, don\u2019t support it by buying these items.\u201d<\/em><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/U_-ysXybDvg?si=FA5718Ki5DMofq9M\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PETA commercial reimagines the \u201cDo It Yourself\u201d format as \u201cDismember It Yourself\u201d If there\u2019s one NGO that\u2019s particularly active in the advertising world, it\u2019s PETA. The association People for the Ethical Treatment of Animals has long been creating impactful campaigns to raise consumer awareness. This time, it\u2019s targeting fashion brand Herm\u00e8s for its unethical practices [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316],"tags":[1095,117,202],"class_list":["post-35000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","tag-peta","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35000"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35000\/revisions"}],"predecessor-version":[{"id":35002,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35000\/revisions\/35002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35592"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}