{"id":35003,"date":"2025-04-22T07:39:33","date_gmt":"2025-04-22T05:39:33","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/ikea-advert-supporting-first-steps\/"},"modified":"2026-08-05T20:03:30","modified_gmt":"2026-08-05T18:03:30","slug":"ikea-advert-supporting-first-steps","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/ikea-advert-supporting-first-steps\/","title":{"rendered":"The Ikea advert reaffirms the brand as an essential part of our lives."},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-34383 size-full\" title=\"Ikea Advert | Supporting First Steps\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/04\/anuncio-de-ikea-supporting-first-steps.jpg\" alt=\"Ikea Advert | Supporting First Steps\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ikeas_advert_reinforces_its_role_in_one_of_the_most_important_moments_of_family_life_a_babys_first_steps\"><\/span>Ikea\u2019s advert reinforces its role in one of the most important moments of family life: a baby\u2019s first steps.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/ikea-advert-supporting-first-steps\/#Ikeas_advert_reinforces_its_role_in_one_of_the_most_important_moments_of_family_life_a_babys_first_steps\" >Ikea\u2019s advert reinforces its role in one of the most important moments of family life: a baby\u2019s first steps.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/ikea-advert-supporting-first-steps\/#IKEA_%E2%80%93_Supporting_First_Steps\" >IKEA &#8211; Supporting First Steps<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>For some time now, <a href=\"https:\/\/en.esloganmagazine.com\/best-ikea-advertising-campaing\/\" target=\"_blank\" rel=\"noopener\">Ikea<\/a> has been running advertising campaigns that strengthen the existing bond between the Swedish brand and our homes. Ikea has been part of our lives for many years, and they continue to show it with every campaign.<\/p>\n<p>The latest campaign follows in the footsteps of acclaimed adverts like <a href=\"https:\/\/en.esloganmagazine.com\/ikea-commercial-proudly-the-second-best\/\" target=\"_blank\" rel=\"noopener\">&#8220;Proudly Second Best&#8221;.<\/a> This time, it shows us how the brand\u2019s furniture is present in some of the most meaningful moments of our lives\u2014like witnessing our children take their very first steps.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"IKEA_%E2%80%93_Supporting_First_Steps\"><\/span>IKEA &#8211; Supporting First Steps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/aIt5YDHdsn0?si=hm1cCKin7sLI3opz\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>&#8220;Supporting First Steps&#8221;<\/strong><\/em> is the title of Ikea\u2019s new advert created by the agency <strong>Ingo Hamburg<\/strong> for the brand\u2019s branch in the United Arab Emirates.<\/p>\n<p>The video features home-recorded clips of babies taking their first steps while holding on to Ikea furniture. We see little ones supporting themselves with the Bekv\u00e4m step stool, the Lack side table, or the Kallax shelf unit.<\/p>\n<p>Ikea\u2019s advert highlights the brand\u2019s quiet yet essential presence in our lives, showing how ordinary household items become key allies in the motor development of young children.<\/p>\n<p>Alongside the main campaign, there\u2019s also a photo series by photographer <strong>Ale Burset<\/strong>, featuring children using furniture such as the Idan\u00e4s bed, the Smag\u00f6ra crib, or the Linan\u00e4s sofa for support.<\/p>\n<p><strong>Carla Klumpenaar<\/strong>, General Manager of Marketing, Communication and Interior Design at Ikea UAE, stated: <em>\u201cWith \u2018Supporting First Steps\u2019, we wanted to celebrate the joy of a baby\u2019s first steps and show how Ikea is present in the everyday moments that matter most.\u201d<\/em><\/p>\n<p><strong>Daniel Fisher<\/strong>, Global Creative Director at Ingo Hamburg, emphasized the universal appeal of the idea: <em>\u201cAlmost every parent in the world has seen their child grab onto a piece of furniture to take those first wobbly steps. I still remember how my two daughters learned to walk holding onto a Lack table in our living room.\u201d<\/em><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/aIt5YDHdsn0?si=hm1cCKin7sLI3opz\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea\u2019s advert reinforces its role in one of the most important moments of family life: a baby\u2019s first steps. For some time now, Ikea has been running advertising campaigns that strengthen the existing bond between the Swedish brand and our homes. Ikea has been part of our lives for many years, and they continue to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316,199],"tags":[194,117,202],"class_list":["post-35003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","category-best-ikea-advertising-campaign","tag-ikea","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35003"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35003\/revisions"}],"predecessor-version":[{"id":35005,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35003\/revisions\/35005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35589"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}