{"id":35009,"date":"2025-04-24T07:48:52","date_gmt":"2025-04-24T05:48:52","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/on-commercial-zone-dreamers\/"},"modified":"2026-08-05T20:03:32","modified_gmt":"2026-08-05T18:03:32","slug":"on-commercial-zone-dreamers","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/on-commercial-zone-dreamers\/","title":{"rendered":"On commercial starring Zendaya is a cosmic adventure: &#8220;Zone Dreamers&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-34416 size-full\" title=\"On Commercial - Zone Dreamers\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/04\/anuncio-de-on-zone-dreamers.jpg\" alt=\"On Commercial - Zone Dreamers\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_On_commercial_starring_Zendaya_takes_us_on_a_cosmic_adventure_called_%E2%80%9CZone_Dreamers%E2%80%9D\"><\/span>The On commercial starring Zendaya takes us on a cosmic adventure called: &#8220;Zone Dreamers&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/on-commercial-zone-dreamers\/#The_On_commercial_starring_Zendaya_takes_us_on_a_cosmic_adventure_called_%E2%80%9CZone_Dreamers%E2%80%9D\" >The On commercial starring Zendaya takes us on a cosmic adventure called: &#8220;Zone Dreamers&#8221;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/on-commercial-zone-dreamers\/#On_%E2%80%93_Zone_Dreamers_with_Zendaya\" >On &#8211; Zone Dreamers with Zendaya<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The Swiss sneaker brand <strong>On<\/strong> has been creating <a href=\"https:\/\/en.esloganmagazine.com\/roger-federer-and-zendaya-on-advert\/\" target=\"_blank\" rel=\"noopener\">classic advertising campaigns<\/a> alongside <strong>Roger Federer<\/strong> for some time now. Always with a stylish and elegant touch, the brand\u2019s unique sneaker design has earned it a spot among consumers\u2019 favorites.<\/p>\n<p>But it wasn\u2019t until the popular actress <strong>Zendaya<\/strong> joined the brand in 2024 that On began carving its own distinctive communication path. The latest campaign takes us on a cosmic journey with a retro-futuristic aesthetic.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"On_%E2%80%93_Zone_Dreamers_with_Zendaya\"><\/span>On &#8211; Zone Dreamers with Zendaya<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/6JHI9L9RNv8?si=xClCHT9nFcJfPI6H\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>&#8220;Zone Dreamers&#8221;<\/em> is the title of the <strong>On commercial<\/strong> starring <strong>Zendaya<\/strong> and directed by visual artist <strong>Nadia Lee Cohen<\/strong>. The piece also stands out thanks to its meticulous aesthetic, shaped by the work of stylist <strong>Law Roach<\/strong> and jewelry designer <strong>Chris Habana<\/strong>.<\/p>\n<p>On presents a fake sci-fi movie trailer where creativity and entertainment are clearly the focus. The On commercial shows Zendaya embarking on a cosmic journey with her crew, featuring clear nods to <strong>Star Trek<\/strong>, where movement is key to discovering new worlds.<\/p>\n<p>The campaign is conceived more as an audiovisual art piece than a straightforward product showcase. The brand emphasizes exercise and movement as sources of confidence and bravery to step outside the comfort zone.<\/p>\n<p>According to <strong>Alex Griffin<\/strong>, chief marketing officer at On: <em>&#8220;In Zone Dreamers, we laid the foundation of a universe that feels surreal yet deeply human. Movement is a metaphor for confidence, connection, and creative possibilities. The campaign may be set in an imagined universe, but its message is very real: everything is possible when we move together.&#8221;<\/em><\/p>\n<p><strong>Zendaya<\/strong> added: <em>&#8220;I had a lot of fun shooting Zone Dreamers. This campaign focuses on courage, friendship, and the trust that emerges from the freedom of stepping out of your comfort zone to try something new. Working with Nadia for the first time brought a totally unique energy to the shoot, and collaborating with Law, as always, made it extra special.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/6JHI9L9RNv8?si=0-7qE7m4DBp3q4Rc\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The On commercial starring Zendaya takes us on a cosmic adventure called: &#8220;Zone Dreamers&#8221; The Swiss sneaker brand On has been creating classic advertising campaigns alongside Roger Federer for some time now. Always with a stylish and elegant touch, the brand\u2019s unique sneaker design has earned it a spot among consumers\u2019 favorites. But it wasn\u2019t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316],"tags":[1166,117,202],"class_list":["post-35009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","tag-on","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35009"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35009\/revisions"}],"predecessor-version":[{"id":35011,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35009\/revisions\/35011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35586"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}