{"id":35018,"date":"2025-04-29T08:02:56","date_gmt":"2025-04-29T06:02:56","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/desigual-commercial-not-a-doll\/"},"modified":"2026-08-05T20:03:35","modified_gmt":"2026-08-05T18:03:35","slug":"desigual-commercial-not-a-doll","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/desigual-commercial-not-a-doll\/","title":{"rendered":"The Desigual commercial that sparked controversy: &#8220;Not a Doll&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-34452 size-full\" title=\"Desigual Commercial | Not a Doll\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/04\/anuncio-de-desigual-not-a-doll.jpg\" alt=\"Desigual Commercial | Not a Doll\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Desigual_commercial_delivers_a_message_of_empowerment_with_a_slogan_closely_aligned_with_the_defense_of_trans_rights\"><\/span>Desigual commercial delivers a message of empowerment with a slogan closely aligned with the defense of trans rights.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/desigual-commercial-not-a-doll\/#Desigual_commercial_delivers_a_message_of_empowerment_with_a_slogan_closely_aligned_with_the_defense_of_trans_rights\" >Desigual commercial delivers a message of empowerment with a slogan closely aligned with the defense of trans rights.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/desigual-commercial-not-a-doll\/#Desigual_%E2%80%93_Not_a_Doll\" >Desigual &#8211; Not a Doll<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>If there&#8217;s one Spanish fashion brand known for stirring controversy with its ad campaigns, it&#8217;s <strong>Desigual.<\/strong> The irreverent label founded by <strong>Thomas Meyer<\/strong> in 1984 has built its identity through a colorful and provocative style that encourages us to live boldly and without concern for what others may think.<\/p>\n<p>Their latest campaign is no exception. Titled <em>&#8220;Not a Doll&#8221;<\/em> and starring <strong>Ester Exp\u00f3sito<\/strong>, it coincides with the trans rights movement <em>&#8220;Protect the Dolls&#8221;.<\/em><\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Desigual_%E2%80%93_Not_a_Doll\"><\/span>Desigual &#8211; Not a Doll<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/gLb-wzolnqE?si=6ZKgafoeZeTLo1Nl\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>&#8220;Not a Doll&#8221;<\/em> is the title of <strong>Desigual commercial<\/strong> starring <strong>Ester Exp\u00f3sito<\/strong>, and it follows the brand\u2019s communication style: dress without caring what others will think of you.<\/p>\n<p>Shot in Los Angeles, the campaign features a confident woman who does what she wants and wears what she likes. The actress enjoys a fabulous weekend in LA\u2014dancing salsa, taking selfies with fans, and diving into a hotel pool. Along the way, she showcases the brand\u2019s new collection, including dresses, sandals, bags, and a t-shirt with the slogan &#8220;Not a Doll&#8221;.<\/p>\n<p>According to the brand, in a statement: <em>&#8220;The goal is to capture Ester\u2019s most authentic side, breaking away from external expectations and reclaiming the confidence of dressing for oneself.&#8221;<\/em><\/p>\n<p>The controversy stems from the use of the word &#8220;doll,&#8221; which in English-speaking trans communities is used as a term of affection. It has been notably featured in campaigns like &#8220;Protect the Dolls&#8221;, a movement brought to light by actors such as <strong>Pedro Pascal and Troye Sivan.<\/strong><\/p>\n<p>The overlapping messages have been interpreted by some as an attack on the trans community by Desigual. In response to the wave of comments on social media, the brand stated: <em>&#8220;At Desigual, we\u2019ve always believed in celebrating all styles. The \u2018Not a Doll\u2019 campaign is about breaking stereotypes, about being your real, bold, and unapologetic self.&#8221;<\/em> It also reaffirmed its support for the trans community.<\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/gLb-wzolnqE?si=6ZKgafoeZeTLo1Nl\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desigual commercial delivers a message of empowerment with a slogan closely aligned with the defense of trans rights. If there&#8217;s one Spanish fashion brand known for stirring controversy with its ad campaigns, it&#8217;s Desigual. The irreverent label founded by Thomas Meyer in 1984 has built its identity through a colorful and provocative style that encourages [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316],"tags":[600,117,202],"class_list":["post-35018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","tag-desigual","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35018"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35018\/revisions"}],"predecessor-version":[{"id":35020,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35018\/revisions\/35020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35584"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}