{"id":35027,"date":"2025-05-08T07:45:02","date_gmt":"2025-05-08T05:45:02","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/lingokids-advert-the-trial\/"},"modified":"2026-08-05T20:03:38","modified_gmt":"2026-08-05T18:03:38","slug":"lingokids-advert-the-trial","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/lingokids-advert-the-trial\/","title":{"rendered":"The Lingokids advert is a trial on parents who expose their children to screens"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-34489 size-full\" title=\"Lingokids Advert | The Trial\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/05\/anuncio-de-lingokids-the-trial.jpg\" alt=\"Lingokids Advert | The Trial\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Lingokids_advert_turns_parents_guilt_over_screen_time_into_a_real_trial\"><\/span>The Lingokids advert turns parents&#8217; guilt over screen time into a real trial.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/lingokids-advert-the-trial\/#The_Lingokids_advert_turns_parents_guilt_over_screen_time_into_a_real_trial\" >The Lingokids advert turns parents&#8217; guilt over screen time into a real trial.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/lingokids-advert-the-trial\/#Lingokids_%E2%80%93_The_Trial\" >Lingokids \u2013 The Trial<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>When you\u2019re a parent, you&#8217;re constantly torn between doing the right thing and feeling guilty for doing something wrong. One clear example is screen time and mobile devices. The ideal parenting handbook says that under no circumstances should you give kids a screen. And when they do, they feel bad about it.<\/p>\n<p>That very guilt is the driving force behind the campaign by the <strong>children\u2019s app Lingokids<\/strong>. The campaign addresses the guilt many parents feel when they give their child the TV or smartphone just to get a moment of peace.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lingokids_%E2%80%93_The_Trial\"><\/span>Lingokids \u2013 The Trial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/fT2JtlKR7eg?si=vyuApioQ9pFMXAr8\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>&#8220;The Trial&#8221;<\/em> is the title of the <strong>Lingokids advert<\/strong> created by the <strong>creative agency Piel Creative Studio<\/strong>. The campaign is aimed at the U.S. market, and they chose the most iconic way Americans deal with judgment: a courtroom trial.<\/p>\n<p>The piece shows eleven parents who attend an event without knowing they are about to participate in an emotional confrontation session. The goal is to explore how guilty they feel about letting their kids use screens.<\/p>\n<p>According to the campaign, the reactions and emotions are real. The parents admit feeling judged by society\u2019s expectations of ideal parenting \u2014 and by themselves \u2014 for allowing their children to use devices.<\/p>\n<p>The <strong>Lingokids advert<\/strong> began with a striking teaser on a giant Times Square screen, displaying the question: &#8220;Are parents who let their kids use screens guilty?&#8221;<\/p>\n<p>According to the company, in a statement: &#8220;<em>&#8216;The Trial&#8217; is a call to reflect on the social pressure many families face every day. We wanted to create a safe space for parents to feel heard and understood. Because guilt shouldn&#8217;t be part of parenting \u2014 not at home, and not at school.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/fT2JtlKR7eg?si=vyuApioQ9pFMXAr8\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Lingokids advert turns parents&#8217; guilt over screen time into a real trial. When you\u2019re a parent, you&#8217;re constantly torn between doing the right thing and feeling guilty for doing something wrong. One clear example is screen time and mobile devices. The ideal parenting handbook says that under no circumstances should you give kids a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316],"tags":[1208,117],"class_list":["post-35027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","tag-lingokids","tag-publicidad"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35027"}],"version-history":[{"count":0,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35027\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35580"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}