{"id":35030,"date":"2025-05-14T07:42:53","date_gmt":"2025-05-14T05:42:53","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/asics-advert-minds-best-friend\/"},"modified":"2026-08-05T20:03:38","modified_gmt":"2026-08-05T18:03:38","slug":"asics-advert-minds-best-friend","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/asics-advert-minds-best-friend\/","title":{"rendered":"The Asics advert features Felix the dog as the brand ambassador"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-34509 size-full\" title=\"Asics Advert | Mind's Best Friend\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/05\/anuncio-de-asics-minds-best-friend.jpg\" alt=\"Asics Advert | Mind's Best Friend\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Asics_advert_reimagines_the_concept_of_physical_and_mental_well-being_with_an_emotional_and_everyday_approach\"><\/span>The Asics advert reimagines the concept of physical and mental well-being with an emotional and everyday approach<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/asics-advert-minds-best-friend\/#The_Asics_advert_reimagines_the_concept_of_physical_and_mental_well-being_with_an_emotional_and_everyday_approach\" >The Asics advert reimagines the concept of physical and mental well-being with an emotional and everyday approach<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/asics-advert-minds-best-friend\/#Asics_%E2%80%93_Minds_Best_Friend\" >Asics \u2013 Mind&#8217;s Best Friend<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>If there\u2019s one sector in the advertising world that has been especially prolific in creativity, it\u2019s the sports industry. Some of the most memorable campaigns have been created by sports brands like <a href=\"https:\/\/en.esloganmagazine.com\/best-nike-commercials\/\" target=\"_blank\" rel=\"noopener\">Nike<\/a>, <a href=\"https:\/\/en.esloganmagazine.com\/the-best-adidas-commercials\/\" target=\"_blank\" rel=\"noopener\">Adidas<\/a>, or <strong>Asics<\/strong>.<\/p>\n<p>The Japanese brand is now highlighting the power of daily movement by introducing a dog as its brand ambassador. Meet <strong>F\u00e9lix<\/strong>, a Samoyed who represents all those dogs that motivate us to go for a walk every day.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Asics_%E2%80%93_Minds_Best_Friend\"><\/span>Asics \u2013 Mind&#8217;s Best Friend<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/hvWNqLbGxnA?si=cX7CAULdSKrkhJK7\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&#8220;Mind&#8217;s Best Friend&#8221; is the title of the <strong>Asics advert<\/strong> created by <strong>Golin London agency<\/strong>. The campaign aims to address mental health care and everything dogs do to support it.<\/p>\n<p>Dogs don\u2019t just get us outside for a walk \u2014 they also improve our mood simply by being there. That\u2019s why <strong>Asics<\/strong> chose <strong>F\u00e9lix<\/strong> as the face of the campaign instead of professional athletes.<\/p>\n<p>The <strong>Asics advert<\/strong> features <strong>F\u00e9lix<\/strong> as the campaign\u2019s \u201cspokesdog\u201d, constantly running and moving \u2014 unlike many of us. Having a dog encourages us to be active, whether it\u2019s walking, running, or heading to the woods. According to a study by the brand, 65% of dog owners say their pet is their main motivation to stay active, and more than 80% say they feel happier or less stressed after exercising with them.<\/p>\n<p><strong>Alex Wood<\/strong>, Creative Director at Golin London, commented: <em>\u201cWhile other sports brands celebrate elite athletes and suggest that exercise has to be serious, we wanted to tell an unexpected story about movement \u2014 one that focuses on feeling, fun, and the everyday. We loved the idea that dogs are the world\u2019s most underrated fitness influencers.\u201d<\/em><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/www.youtube.com\/watch?v=hvWNqLbGxnA\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Asics advert reimagines the concept of physical and mental well-being with an emotional and everyday approach If there\u2019s one sector in the advertising world that has been especially prolific in creativity, it\u2019s the sports industry. Some of the most memorable campaigns have been created by sports brands like Nike, Adidas, or Asics. The Japanese [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316],"tags":[737,117,202],"class_list":["post-35030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","tag-asics","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35030"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35030\/revisions"}],"predecessor-version":[{"id":35032,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35030\/revisions\/35032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35577"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}