{"id":35039,"date":"2025-05-21T08:23:14","date_gmt":"2025-05-21T06:23:14","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/pepsi-advert-refresh-the-game\/"},"modified":"2026-08-05T20:03:41","modified_gmt":"2026-08-05T18:03:41","slug":"pepsi-advert-refresh-the-game","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/pepsi-advert-refresh-the-game\/","title":{"rendered":"Pepsi recreates its most iconic adverts with female football players"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-34560 size-full\" title=\"Pepsi recreates iconic ads\" src=\"https:\/\/en.esloganmagazine.com\/wp-content\/uploads\/2025\/05\/pepsi-recrea-anuncios-miticos.jpg\" alt=\"Pepsi recreates iconic ads\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pepsi_reinterprets_its_classic_ads_to_connect_with_new_generations\"><\/span>Pepsi reinterprets its classic ads to connect with new generations.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/pepsi-advert-refresh-the-game\/#Pepsi_reinterprets_its_classic_ads_to_connect_with_new_generations\" >Pepsi reinterprets its classic ads to connect with new generations.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/pepsi-advert-refresh-the-game\/#Pepsi_%E2%80%93_Refresh_Your_Game\" >Pepsi \u2013 Refresh Your Game<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/pepsi-advert-refresh-the-game\/#Pepsi_Ad_with_Pele_%E2%80%93_1974\" >Pepsi Ad with Pel\u00e9 \u2013 1974<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.clickorimarketing.es\/en\/pepsi-advert-refresh-the-game\/#Pepsi_Ad_%E2%80%93_Surfers_%E2%80%93_2003\" >Pepsi Ad \u2013 Surfers \u2013 2003<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>In the 1990s and 2000s, it was common for brands to compete over football&#8217;s biggest stars for their advertising campaigns. <strong>Pel\u00e9, Beckham, and Ronaldinho<\/strong> were regulars in memorable ads seen by millions around the world.<\/p>\n<p>But times have changed, and although football still moves the masses, it now does so by adapting to new communication codes. For this reason, <strong>Pepsi<\/strong> wanted to blend the best of both eras by mixing its most iconic ads with female football stars.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pepsi_%E2%80%93_Refresh_Your_Game\"><\/span>Pepsi \u2013 Refresh Your Game<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/HYPpQxPnm5I?si=xmXmdJRZKrJ9O92k\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&#8220;Refresh Your Game&#8221; is the title of Pepsi&#8217;s campaign created by agency Copa90, which reinterprets some of <a href=\"https:\/\/en.esloganmagazine.com\/best-pepsi-commercials\/\" target=\"_blank\" rel=\"noopener\">Pepsi&#8217;s most classic adverts.<\/a><\/p>\n<p>The piece recreates legendary ads like <em>\u201cJoin the Pepsi Generation\u201d<\/em> from 1974 with <strong>Pel\u00e9<\/strong>, <em>\u201cSurfers\u201d<\/em> from 2005 with <strong>Ronaldinho<\/strong>, and <em>\u201cWild West\u201d<\/em> from 2003 with <strong>Beckham<\/strong>. This time, however, we\u2019ll see top female stars entering the scenes, such as <strong>Alexia Putellas, Lauren James, Leah Williamson, Caroline Graham Hansen, and Farah Jefry.<\/strong><\/p>\n<p><strong>Alexia Putellas<\/strong> exchanging dribbles and passes with <strong>Pel\u00e9,<\/strong> <strong>Graham Hansen<\/strong> riding waves in a new version of the surf ad, or <strong>Lauren James<\/strong> stealing the spotlight (and his Pepsi bottle) from <strong>David Beckham<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pepsi_Ad_with_Pele_%E2%80%93_1974\"><\/span>Pepsi Ad with Pel\u00e9 \u2013 1974<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/qtHY7dF_-6E?si=LwPMjuTMtt-C-9xl\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>According to <strong>N\u00faria Bombard\u00f3<\/strong>, Marketing Director of Beverages at PepsiCo Southwest Europe: <em>\u201cAt Pepsi, we\u2019re committed to driving women\u2019s football forward, supporting those who break conventions to spark excitement and change. Together, by harnessing the power of entertainment, we want to bring women\u2019s football to new audiences. The brand has always strived to renew and reinvent the status quo, through both products and collaborations.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pepsi_Ad_%E2%80%93_Surfers_%E2%80%93_2003\"><\/span>Pepsi Ad \u2013 Surfers \u2013 2003<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2A0Q8tvxTfg?si=nwr94zGqVX2kH2X8\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Alexia Putellas said: <em>\u201cAs a child, Pel\u00e9 was an icon both on and off the field, and his legacy continues to this day. I hope this campaign helps ignite that same motivation in young athletes worldwide, showing them that there\u2019s a place in football for everyone.\u201d<\/em><\/p>\n<p>Arsenal player <strong>Leah Williamson<\/strong> added: <em>\u201cIt\u2019s a privilege to be part of something that bridges generations and inspires the next wave of footballers across the globe.\u201d<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/KG1XaM2Hgmw?si=tgzeZL2ZIjPSujzP\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>And of course, <strong>David Beckham<\/strong> is thrilled by the new generation of players: <em>\u201cWe\u2019re witnessing a new generation of sports superstars. The players in this campaign have been essential in elevating women\u2019s football to where it is today.\u201d<\/em><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/HYPpQxPnm5I?si=oPpWr20n0kMZj4eQ\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi reinterprets its classic ads to connect with new generations. In the 1990s and 2000s, it was common for brands to compete over football&#8217;s biggest stars for their advertising campaigns. Pel\u00e9, Beckham, and Ronaldinho were regulars in memorable ads seen by millions around the world. But times have changed, and although football still moves the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316,1259],"tags":[285,117,202],"class_list":["post-35039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","category-the-best-pepsi-commercials","tag-pepsi","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35039"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35039\/revisions"}],"predecessor-version":[{"id":35041,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35039\/revisions\/35041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35572"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}