{"id":35051,"date":"2025-05-27T07:47:49","date_gmt":"2025-05-27T05:47:49","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/allianz-advert-flight-of-the-finch\/"},"modified":"2026-08-05T20:03:52","modified_gmt":"2026-08-05T18:03:52","slug":"allianz-advert-flight-of-the-finch","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/allianz-advert-flight-of-the-finch\/","title":{"rendered":"The Allianz advert is a touching story about two birds: &#8220;Flight of the Finch&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-34639 size-full\" title=\"Allianz Advert | Flight of the Finch\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/05\/anuncio-de-allianz-flight-of-the-finch.jpg\" alt=\"Allianz Advert | Flight of the Finch\" width=\"1280\" height=\"720\" \/><\/p>\n<h2>The Allianz advert shows the collaboration between two birds to safeguard what matters most.<\/h2>\n<p>Insurance <a href=\"https:\/\/en.esloganmagazine.com\/advertising-news\/\" target=\"_blank\" rel=\"noopener\">advertising campaigns<\/a> are often like detergent or car ads \u2014 they appear every year in such abundance that there\u2019s little left for creatives to say that hasn\u2019t already been done.<\/p>\n<p>Fortunately, there are always brands that manage to surprise us with emotional, spectacular, or clever campaigns. That\u2019s the case with the latest <strong>Allianz<\/strong> advert, which uses the relationship between two birds to connect with our emotions.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1085172772?h=a4daf96e12\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>Allianz advert<\/strong> is titled <em>&#8220;Flight of the Finch&#8221;<\/em> and was created by the agency <strong>Howatson+Company<\/strong>, directed by <strong>Michael Gracey<\/strong>, known for films like &#8220;The Greatest Showman&#8221; and the Robbie Williams biopic &#8220;Better Man.&#8221; Special effects were handled by <strong>ALT VFX<\/strong> using advanced CGI technology.<\/p>\n<p>The ad tells a story of survival, uncertainty, and hope, centered on a finch trying to save her chick from a storm that could destroy them both. At the most critical moment, when everything seems lost, an eagle appears and gently guides them to safety \u2014 all set to the song \u201cI\u2019m With You\u201d by Avril Lavigne.<\/p>\n<p><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"><strong>Shez Ford<\/strong>, General Manager of Consumer at Allianz Australia, stated: <\/span><em><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">\u201cWe want our customers to feel supported and seen. This campaign brings the Allianz brand to life in a deeply emotional and human way.\u201d<\/span><\/em><\/p>\n<p>Meanwhile, <strong>Gavin Chimes<\/strong>, Creative Director at Howatson+Company, added: <em>\u201cWe didn\u2019t just want to talk about care \u2014 we wanted people to feel it. With a bit of courage and magic, we used storytelling to position the brand in a new space within the insurance sector.\u201d<\/em><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/vimeo.com\/1085172772\" target=\"_blank\" rel=\"noopener\">Vimeo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Allianz advert shows the collaboration between two birds to safeguard what matters most. Insurance advertising campaigns are often like detergent or car ads \u2014 they appear every year in such abundance that there\u2019s little left for creatives to say that hasn\u2019t already been done. Fortunately, there are always brands that manage to surprise us [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316,1239],"tags":[429,1213,117,202],"class_list":["post-35051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","category-hidden-gems","tag-allianz","tag-joyas-ocultas","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35051"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35051\/revisions"}],"predecessor-version":[{"id":35053,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35051\/revisions\/35053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35569"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}