{"id":35066,"date":"2025-06-10T06:58:09","date_gmt":"2025-06-10T04:58:09","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/volkswagen-advert-maxime-saga\/"},"modified":"2026-08-05T20:03:56","modified_gmt":"2026-08-05T18:03:56","slug":"volkswagen-advert-maxime-saga","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/volkswagen-advert-maxime-saga\/","title":{"rendered":"The Volkswagen advert is a funny story about those who don&#8217;t want to decide"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-34740 size-full\" title=\"Volkswagen Advert | Maxine\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/06\/anuncio-volkswagen-maxine.jpg\" alt=\"Volkswagen Advert | Maxine\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Volkswagen_advert_introduces_us_to_Maxine_an_indecisive_man_caught_in_various_situations\"><\/span>The Volkswagen advert introduces us to Maxine, an indecisive man caught in various situations.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/volkswagen-advert-maxime-saga\/#The_Volkswagen_advert_introduces_us_to_Maxine_an_indecisive_man_caught_in_various_situations\" >The Volkswagen advert introduces us to Maxine, an indecisive man caught in various situations.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/volkswagen-advert-maxime-saga\/#Volkswagen_%E2%80%93_Maxines_Saga\" >Volkswagen \u2013 Maxine&#8217;s Saga<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The trademarks of <a href=\"https:\/\/en.esloganmagazine.com\/best-volkswagen-commercials\/\" target=\"_blank\" rel=\"noopener\">Volkswagen\u2019s campaigns<\/a> are clear\u2014they skillfully combine functionality, relatability, and humor with a very distinctive tone. Clear examples include <a href=\"https:\/\/en.esloganmagazine.com\/volkswagen-commercial-lets-go-for-a-drive\/\" target=\"_blank\" rel=\"noopener\">&#8220;Let&#8217;s go for a drive&#8221;<\/a> or <a href=\"https:\/\/en.esloganmagazine.com\/volkswagen-commercial-not-going-back\/\" target=\"_blank\" rel=\"noopener\">&#8220;Not going back&#8221;.<\/a><\/p>\n<p>Now, the brand launches a fun new campaign in France introducing us to <strong>Maxine<\/strong>, the most indecisive man in the world. An advert that reminds us that, in a world full of options, making a simple decision can be incredibly liberating.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Volkswagen_%E2%80%93_Maxines_Saga\"><\/span>Volkswagen \u2013 Maxine&#8217;s Saga<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/OZZ6X2-gW-U?si=DMTRXT9SrpHJyCOP\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&#8220;Maxine&#8217;s Saga&#8221; is the title of the <strong>Volkswagen advert<\/strong> created by the <strong>DDB Paris agency<\/strong>, produced by <strong>Dummy<\/strong>, and directed by <strong>Harold Einstein<\/strong>.<\/p>\n<p>The spot introduces us to <strong>Maxine<\/strong>, a man who is terrified of making any decision. Since he was a child, choosing has filled him with fear\u2014whether it&#8217;s picking a card in a magician\u2019s act or choosing lunch at school. This fear has followed him into adulthood, turning even joyful activities like playing football into stressful ordeals. But sometimes, not everything is overwhelming\u2014like when it&#8217;s time to choose a car. At last, Maxine doesn\u2019t have to decide.<\/p>\n<p>According to <strong>Alexander Kalchev<\/strong>, Chief Creative Officer and CEO of DDB Paris: <em>&#8220;Volkswagen is a brand that has always been known for offering people options. In the case of poor Maxine, a hopelessly indecisive man, choosing a car is, thanks to Volkswagen, the one situation where making a decision becomes easy. Whether you&#8217;re like Maxine, lost in a sea of choices, or already know what you want, we hope the new Volkswagen campaign makes you smile.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/OZZ6X2-gW-U?si=FtOKxxC-2te1zXe1\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Volkswagen advert introduces us to Maxine, an indecisive man caught in various situations. The trademarks of Volkswagen\u2019s campaigns are clear\u2014they skillfully combine functionality, relatability, and humor with a very distinctive tone. Clear examples include &#8220;Let&#8217;s go for a drive&#8221; or &#8220;Not going back&#8221;. Now, the brand launches a fun new campaign in France introducing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316,1269],"tags":[],"class_list":["post-35066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","category-the-best-volkswagen-commercials"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35066"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35066\/revisions"}],"predecessor-version":[{"id":35068,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35066\/revisions\/35068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35558"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}