{"id":35084,"date":"2025-06-26T08:02:54","date_gmt":"2025-06-26T06:02:54","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/bbc-advert-names-will-be-made\/"},"modified":"2026-08-05T20:04:02","modified_gmt":"2026-08-05T18:04:02","slug":"bbc-advert-names-will-be-made","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/bbc-advert-names-will-be-made\/","title":{"rendered":"The BBC&#8217;s advert for the Women&#8217;s Euro in Switzerland"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-34894 size-full\" title=\"BBC Euro Cup Ad | Names Will Be Made\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/06\/anuncio-bbc-eurocopa-names-will-be-made.jpg\" alt=\"BBC Euro Cup Ad | Names Will Be Made\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_BBCs_Euro_Cup_advert_celebrates_footballs_new_protagonists_with_a_stop-motion_piece\"><\/span>The BBC\u2019s Euro Cup advert celebrates football\u2019s new protagonists with a stop-motion piece.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/bbc-advert-names-will-be-made\/#The_BBCs_Euro_Cup_advert_celebrates_footballs_new_protagonists_with_a_stop-motion_piece\" >The BBC\u2019s Euro Cup advert celebrates football\u2019s new protagonists with a stop-motion piece.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/bbc-advert-names-will-be-made\/#BBC_%E2%80%93_Names_Will_Be_Made\" >BBC \u2013 Names Will Be Made<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The <strong>Women\u2019s Euro Cup<\/strong> is here, and with it, major brands are launching their advertising campaigns to capture a rapidly growing global market. And when a big event arrives, the <strong>BBC<\/strong> is known for creating spectacular ads.<\/p>\n<p>This time, the British broadcaster has chosen to steer away from clich\u00e9s and embrace a visual narrative that pays tribute to the most influential players. And it has done so with a brilliant stop-motion and claymation campaign.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"BBC_%E2%80%93_Names_Will_Be_Made\"><\/span>BBC \u2013 Names Will Be Made<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/LOkHzLdV-Dc?si=-i-ERHMoB0MYM8Dw\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&#8220;Names Will Be Made&#8221; is the title of the <strong>BBC\u2019s advert for the Women\u2019s Euro Cup<\/strong>, which will be held in Switzerland. It was created by the in-house agency <strong>BBC Creative<\/strong>, produced by <strong>Blinkink<\/strong>, and directed by <strong>Nicos Livesey<\/strong>.<\/p>\n<p>The piece was created entirely with clay figures using the stop-motion technique. The narrative takes us into a world of visual metaphors, where the names of the footballers emerge from mountains, fire, grass, and surreal settings. For instance, we see <strong>Lucy Bronze\u2019s<\/strong> name carved into a fortress or <strong>Jess Fishlock<\/strong> running through flames on her way to score a goal. <strong>Aitana Bonmat\u00ed<\/strong>, player for the Spanish national team, is shown dribbling past opponents who, as they fall, trace her surname on the pitch.<\/p>\n<p>The <strong>BBC advert<\/strong> is a tribute to passion, dedication, and also a statement on the inequality that still exists. In fact, <strong>72% of female footballers<\/strong> are still less well-known than their male counterparts. The British broadcaster is not only committed to covering the tournament but also aims to bridge the gender gap in visibility and recognition in football.<\/p>\n<p>According to <strong>Jess Oudor<\/strong>, Creative Director at BBC Creative: <em>&#8220;With this campaign and the BBC\u2019s coverage of the Women\u2019s Euro, we hope to help close the gender gap in popularity between male and female footballers.&#8221;<\/em><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/LOkHzLdV-Dc?si=co3ckW7PTbfEOadb\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The BBC\u2019s Euro Cup advert celebrates football\u2019s new protagonists with a stop-motion piece. The Women\u2019s Euro Cup is here, and with it, major brands are launching their advertising campaigns to capture a rapidly growing global market. And when a big event arrives, the BBC is known for creating spectacular ads. This time, the British broadcaster [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316,1256],"tags":[117,202],"class_list":["post-35084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","category-womens-football-best-commercials","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35084"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35084\/revisions"}],"predecessor-version":[{"id":35086,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35084\/revisions\/35086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35550"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}