{"id":35090,"date":"2025-07-01T07:57:32","date_gmt":"2025-07-01T05:57:32","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/nike-advert-scary-good\/"},"modified":"2026-08-05T20:04:05","modified_gmt":"2026-08-05T18:04:05","slug":"nike-advert-scary-good","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/nike-advert-scary-good\/","title":{"rendered":"Nike advert introduces us to the world&#8217;s deadliest footballers"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-34926 size-full\" title=\"Nike advert | Scary Good\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/07\/anuncio-de-nike-scary-good.jpg\" alt=\"Nike advert | Scary Good\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nikes_advert_celebrates_offensive_talent_with_a_campaign_full_of_horror_and_satire\"><\/span>Nike\u2019s advert celebrates offensive talent with a campaign full of horror and satire.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/nike-advert-scary-good\/#Nikes_advert_celebrates_offensive_talent_with_a_campaign_full_of_horror_and_satire\" >Nike\u2019s advert celebrates offensive talent with a campaign full of horror and satire.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/nike-advert-scary-good\/#Nike_%E2%80%93_Scary_Good\" >Nike &#8211; Scary Good<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.clickorimarketing.es\/en\/nike-advert-scary-good\/#Scary_Good_%E2%80%93_Kylian_Mbappe\" >Scary Good &#8211; Kylian Mbapp\u00e9<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Every summer, <strong>Nike<\/strong> surprises us by launching its advertising campaign to set the brand&#8217;s communication tone for the season. Last year, they amazed us with <a href=\"https:\/\/en.esloganmagazine.com\/nike-advert-awaken-your-madness\/\" target=\"_blank\" rel=\"noopener\">&#8220;Awaken Your Madness&#8221;<\/a>, a campaign that linked madness with footballing brilliance.<\/p>\n<p>This time, the American multinational blends horror, satire, and brilliance with <em>&#8220;Scary Good&#8221;<\/em>, a series of adverts that pay tribute to the creativity, intuition, and skill of the most lethal footballers on the planet. And to celebrate it, Nike has launched a campaign that sets the wild tone for what&#8217;s to come.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nike_%E2%80%93_Scary_Good\"><\/span>Nike &#8211; Scary Good<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/LZO-33SqHXQ?si=xgs5qTEO5AFs0Mpi\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&#8220;Scary Good&#8221; is the title of the <strong>Nike advert<\/strong> created by its lead agency, <strong>Wieden+Kennedy.<\/strong> The campaign consists of different pieces with distinct styles. Each one is directed by a different creative team. Talents like <strong>Ian Pons Jewell, Rick Darge, Luna Carmoon, Alex Tak\u00e1cs, Leonn Ward, Alice Kunisue, Mau Morg\u00f3, Thomas Ormonde, Lee Hardastle, and Panic Studio<\/strong> have shaped the Nike campaign.<\/p>\n<p>For the launch of this global campaign, Nike has released a 60-second advert that acts as a preview of all the pieces to come. The spot blends horror elements, dark humor, and fantasy cinema, all at a spectacular and fast-paced rhythm.<\/p>\n<p>Two stand-out pieces from the campaign are: <strong>\u201cFree Psychic Readings with Alexia\u201d<\/strong> starring <strong>Alexia Putellas<\/strong> as a psychic capable of anticipating every move on the pitch with supernatural powers. And\u00a0<strong>\u201cKyller Instinct\u201d<\/strong>, a\u00a0horror movie parody featuring a goalkeeper traumatised by goals from French star <strong>Kylian Mbapp\u00e9<\/strong>, who appears as an unstoppable and terrifying figure for any defence.<\/p>\n<p>The campaign also features other spots with world-class footballers such as <strong>Ronaldinho, Erling Haaland, Vini Jr., Giulia Gwinn, Kerolin, Sam Kerr, Cole Palmer, and Salma Paralluelo<\/strong>, all transformed into characters from a series that could easily air on the most extravagant late-night TV shows.<\/p>\n<p>The <a href=\"https:\/\/en.esloganmagazine.com\/best-nike-commercials\/\" target=\"_blank\" rel=\"noopener\">Nike advert<\/a> is accompanied by the launch of the new <strong>Phantom 6<\/strong> football boots. And, as <strong>Kylian Mbapp\u00e9<\/strong> says: <em>\u201cThis campaign reminds people that football is a lot about joy and the boldness of being different.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Scary_Good_%E2%80%93_Kylian_Mbappe\"><\/span>Scary Good &#8211; Kylian Mbapp\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3-CqrBACHfY?si=9C9csIas2ZkMhPCI\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/LZO-33SqHXQ?si=xgs5qTEO5AFs0Mpi\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike\u2019s advert celebrates offensive talent with a campaign full of horror and satire. Every summer, Nike surprises us by launching its advertising campaign to set the brand&#8217;s communication tone for the season. Last year, they amazed us with &#8220;Awaken Your Madness&#8221;, a campaign that linked madness with footballing brilliance. This time, the American multinational blends [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316,1276],"tags":[281,117,202],"class_list":["post-35090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","category-the-best-nike-commercials","tag-nike","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35090"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35090\/revisions"}],"predecessor-version":[{"id":35092,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35090\/revisions\/35092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35546"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}