{"id":35093,"date":"2025-07-03T08:04:59","date_gmt":"2025-07-03T06:04:59","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/axa-advert-keep-on-kicking\/"},"modified":"2026-08-05T20:04:06","modified_gmt":"2026-08-05T18:04:06","slug":"axa-advert-keep-on-kicking","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/axa-advert-keep-on-kicking\/","title":{"rendered":"AXA advert for Women&#8217;s Euro 2025: &#8220;Keep on Kicking&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-34945 size-full\" title=\"AXA Advert | Keep on Kicking\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/07\/anuncio-de-axa-keep-on-kicking.jpg\" alt=\"AXA Advert | Keep on Kicking\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"AXAs_advert_elevates_womens_sports_through_three_key_life_stages\"><\/span>AXA\u2019s advert elevates women\u2019s sports through three key life stages.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/axa-advert-keep-on-kicking\/#AXAs_advert_elevates_womens_sports_through_three_key_life_stages\" >AXA\u2019s advert elevates women\u2019s sports through three key life stages.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/axa-advert-keep-on-kicking\/#AXA_%E2%80%93_%E2%80%9CKeep_on_Kicking%E2%80%9D\" >AXA \u2013 &#8220;Keep on Kicking&#8221;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The <strong>Women\u2019s Euro Cup<\/strong> has arrived, and with it, brands are stepping up to support a fairer, cleaner, and healthier version of football designed for women. After recently seeing the <a href=\"https:\/\/en.esloganmagazine.com\/bbc-advert-names-will-be-made\/\" target=\"_blank\" rel=\"noopener\">brilliant BBC advert<\/a> to promote the tournament, it\u2019s now AXA\u2019s turn to shine.<\/p>\n<p>The insurance company has become a staunch advocate for women\u2019s rights. A clear example is the <a href=\"https:\/\/en.esloganmagazine.com\/cannes-lions-winners-2025\/\" target=\"_blank\" rel=\"noopener\">&#8220;Three Words&#8221;<\/a> campaign, which won the Grand Prix at Cannes. Now, the brand aims to raise awareness about women dropping out of sports during three crucial life stages: puberty, motherhood, and menopause.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"AXA_%E2%80%93_%E2%80%9CKeep_on_Kicking%E2%80%9D\"><\/span>AXA \u2013 &#8220;Keep on Kicking&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Bv04zPNeoO8?si=VtnldZipruggLanz\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&#8220;Keep on Kicking&#8221; is the <strong>AXA advert<\/strong> created by the agency <strong>Publicis Conseil<\/strong> for the Women\u2019s Euro Cup taking place in Switzerland.<\/p>\n<p>The spot showcases various key moments in a woman\u2019s life. In each of them, the message is the same: despite a lack of time, life changes, or societal opinions, women keep kicking the ball. During puberty, girls are twice as likely as boys to give up sports. Additionally, 30% of women reduce physical activity after menopause.<\/p>\n<p>To support the message of the advert, AXA is also launching a series of social media content featuring brand ambassadors such as Liverpool footballer <strong>Marie H\u00f6binger<\/strong>, polar explorer <strong>Cat Burford<\/strong>, Spanish Paralympic swimmer <strong>Nuria Marqu\u00e9s<\/strong>, and Turkish swimmer <strong>Bengisu Avci<\/strong>.<\/p>\n<p>Each ambassador shares moments in her journey when she was tempted to quit, but chose to keep going, becoming a symbol of perseverance and resilience.<\/p>\n<p><center><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2FAXA.de%2Fvideos%2F693960390024665%2F&amp;show_text=false&amp;width=380&amp;t=0\" width=\"380\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>Watch | <a href=\"https:\/\/youtu.be\/Bv04zPNeoO8?si=GvZIYNGj_A41n34P\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AXA\u2019s advert elevates women\u2019s sports through three key life stages. The Women\u2019s Euro Cup has arrived, and with it, brands are stepping up to support a fairer, cleaner, and healthier version of football designed for women. After recently seeing the brilliant BBC advert to promote the tournament, it\u2019s now AXA\u2019s turn to shine. The insurance [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316,1256],"tags":[621,874,117],"class_list":["post-35093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","category-womens-football-best-commercials","tag-axa","tag-futbol-femenino","tag-publicidad"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35093"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35093\/revisions"}],"predecessor-version":[{"id":35095,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35093\/revisions\/35095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35543"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}