{"id":35114,"date":"2025-09-08T10:06:00","date_gmt":"2025-09-08T08:06:00","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/nike-advert-why-do-it\/"},"modified":"2026-08-05T20:04:18","modified_gmt":"2026-08-05T18:04:18","slug":"nike-advert-why-do-it","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/nike-advert-why-do-it\/","title":{"rendered":"Nike\u2019s advert reinvents its \u201cJust Do It\u201d with \u201cWhy Do It?\u201d"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-35131\" title=\"Nike Why Do It Advert\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/09\/anuncio-de-nike-why-do-it.jpg\" alt=\"Nike Why Do It Advert\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nikes_advert_reimagines_its_famous_slogan_to_adapt_it_to_new_generations\"><\/span>Nike\u2019s advert reimagines its famous slogan to adapt it to new generations.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/nike-advert-why-do-it\/#Nikes_advert_reimagines_its_famous_slogan_to_adapt_it_to_new_generations\" >Nike\u2019s advert reimagines its famous slogan to adapt it to new generations.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/nike-advert-why-do-it\/#%E2%80%9CWhy_Do_It%E2%80%9D_by_Nike\" >&#8220;Why Do It?&#8221; by Nike<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>That <strong>Nike<\/strong> has marked a before and after in advertising with its famous slogan <a href=\"https:\/\/en.esloganmagazine.com\/nike-logo-origins\/\" target=\"_blank\" rel=\"noopener\">&#8220;Just Do It&#8221;<\/a> is undeniable. The tagline, created by Wieden+Kennedy in 1988, has become one of the most iconic taglines in the sports world.<\/p>\n<p>But new generations are bursting in with strength, and the brand is forced to reinterpret its communication. For them, <strong>Nike<\/strong> has decided to reinterpret the slogan and give it a twist to connect with Generation Z.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%9CWhy_Do_It%E2%80%9D_by_Nike\"><\/span><!--more-->&#8220;Why Do It?&#8221; by Nike<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Bcpu-jqAL6w?si=tsm3N0L36LoW5-K5\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>Nike advert<\/strong> is titled <em>&#8220;Why Do It?&#8221;<\/em> and was created by its long-time agency, <strong>Wieden+Kennedy.<\/strong> The brand tweaks its iconic advertising slogan in an attempt to connect with younger generations.<\/p>\n<p>The piece features new international stars such as tennis player <strong>Carlos Alcaraz<\/strong>, NFL player <strong>Saquon Barkley<\/strong>, WNBA rising star <strong>Caitlin Clark<\/strong>, and established players like <strong>Vinicius<\/strong> and <strong>LeBron James.<\/strong><\/p>\n<p>Backed by epic music and the voiceover of rapper <strong>Tyler, the Creator<\/strong>, Nike\u2019s advert challenges the audience with a provocative question: \u201cWhy take the risk if you might lose? But, what if you don\u2019t?\u201d accompanied by athletes facing extreme situations or celebrating decisive game-winning moments.<\/p>\n<p>A campaign that arrives at a crucial moment, as Nike\u2019s revenue fell by 10% in the last fiscal year and net profit by 44%. According to a company statement: <em>\u201cGreatness is no longer a guaranteed destination, but a daily decision. We want to invite new generations to find their own reason to do it, and not remain idle.\u201d<\/em><\/p>\n<p>Watch | <a href=\"https:\/\/youtu.be\/Bcpu-jqAL6w?si=JVgFReVZc4NRe8Pv\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike\u2019s advert reimagines its famous slogan to adapt it to new generations. That Nike has marked a before and after in advertising with its famous slogan &#8220;Just Do It&#8221; is undeniable. The tagline, created by Wieden+Kennedy in 1988, has become one of the most iconic taglines in the sports world. But new generations are bursting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316,1276],"tags":[281,202],"class_list":["post-35114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","category-the-best-nike-commercials","tag-nike","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35114"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35114\/revisions"}],"predecessor-version":[{"id":35116,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35114\/revisions\/35116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35536"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}