{"id":35129,"date":"2025-09-18T07:07:09","date_gmt":"2025-09-18T05:07:09","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/uber-eats-advert-unexpected-goya\/"},"modified":"2026-08-05T20:04:22","modified_gmt":"2026-08-05T18:04:22","slug":"uber-eats-advert-unexpected-goya","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/uber-eats-advert-unexpected-goya\/","title":{"rendered":"Uber Eats&#8217; advert featuring Antonio Banderas: &#8220;Unexpected Goya&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-35205\" title=\"Uber Eats advert with Antonio Banderas\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/09\/anuncio-de-uber-eats-antonio-banderas.jpg\" alt=\"Uber Eats advert with Antonio Banderas\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Uber_Eats_advert_presents_us_with_a_funny_mix-up_featuring_the_actor_from_Malaga\"><\/span>The Uber Eats advert presents us with a funny mix-up featuring the actor from M\u00e1laga.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/uber-eats-advert-unexpected-goya\/#The_Uber_Eats_advert_presents_us_with_a_funny_mix-up_featuring_the_actor_from_Malaga\" >The Uber Eats advert presents us with a funny mix-up featuring the actor from M\u00e1laga.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/uber-eats-advert-unexpected-goya\/#Uber_Eats_%E2%80%93_Unexpected_Goya\" >Uber Eats \u2013 Unexpected Goya<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Without a doubt, from an advertising standpoint, <strong>Uber Eats<\/strong> is on a roll. Recently, it won the <a href=\"https:\/\/en.esloganmagazine.com\/uber-eats-advert-brian-cox-goes-to-college\/\" target=\"_blank\" rel=\"noopener\">Emmy for Best Advert of the Year<\/a> with its campaign starring <strong>Brian Cox<\/strong>. Now, it delights us with another humorous campaign featuring Antonio Banderas as the star.<\/p>\n<p>This time, the famous actor unexpectedly receives a Goya award, which drags him into a controversy he never intended. The piece showcases Uber Eats\u2019 trademark style, which the brand has been consistently implementing over time.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Uber_Eats_%E2%80%93_Unexpected_Goya\"><\/span>Uber Eats \u2013 Unexpected Goya<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/X7f37y5dcNM?si=8tnavrnyev8iw1Lr\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>Uber Eats advert with Antonio Banderas<\/strong> is titled <em>\u201cUnexpected Goya\u201d<\/em> and was created by the agency Ogilvy and produced by Roma. The campaign continues its concept that with Uber Eats you can order almost anything.<\/p>\n<p>The spot shows <strong>Antonio Banderas<\/strong> in an everyday situation that quickly turns into surreal chaos. What begins as a simple home delivery ends up with the arrival of a real \u201cUnexpected Goya.\u201d<\/p>\n<p>The campaign blends humor with iconic references to Spanish culture, reinterpreting works by Francisco de Goya such as <em>The Third of May 1808<\/em>, <em>The Clothed Maja<\/em>, or <em>The Half-Submerged Dog<\/em>. There\u2019s even a comical nod to the famous \u201cEcce Homo,\u201d here turned into a botched restoration that adds to the absurd tone of the story.<\/p>\n<p>According to <strong>Patricia Medeiros and Pablo Cach\u00f3n<\/strong>, creative directors at Ogilvy: &#8220;<em>Working with such an iconic actor as Antonio Banderas has been a true privilege. His warmth and recognition have been key to connecting emotionally with the Spanish consumer.<\/em>&#8221;<\/p>\n<p>Meanwhile, <strong>Gianluca Benincasa<\/strong>, Head of Marketing at Uber Eats in Southern Europe, said: &#8220;<em>The idea that you can order almost anything allows us to play with such outlandish situations as this one. And having Antonio Banderas as the lead gives us the chance to do it with humor, warmth, and a nod to the best of Spanish culture.<\/em>&#8221;<\/p>\n<p>Watch | <a href=\"https:\/\/youtu.be\/X7f37y5dcNM?si=8tnavrnyev8iw1Lr\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Uber Eats advert presents us with a funny mix-up featuring the actor from M\u00e1laga. Without a doubt, from an advertising standpoint, Uber Eats is on a roll. Recently, it won the Emmy for Best Advert of the Year with its campaign starring Brian Cox. Now, it delights us with another humorous campaign featuring Antonio [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316],"tags":[117],"class_list":["post-35129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","tag-publicidad"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35129"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35129\/revisions"}],"predecessor-version":[{"id":35131,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35129\/revisions\/35131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35531"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}