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Tabla de contenidos<\/p>\n<\/span><\/div>\nBudweiser’s campaign in China has allowed it to stand out in the competitive Asian market.<\/a>Budweiser – Barely Noticeable Promotions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\nWestern brands often face many challenges when trying to enter the competitive Chinese market. The reluctance of both the government and the population means that many major Western products have their local counterpart in the Asian giant.<\/p>\nThat is why this Budweiser campaign<\/a> in China<\/strong> has double merit. On one hand, it increased sales by 43% compared to the previous year, and on the other, it boosted brand recognition in the country by 32%.<\/p>\n<\/p>\n<\/span>Budweiser – Barely Noticeable Promotions<\/span><\/h3>\n<\/iframe><\/p>\n<p>The <strong>Budweiser campaign in China<\/strong> is titled <em>“Barely Noticeable Promotions”<\/em> and was created by the agency <strong>Fred & Farid Shanghai<\/strong>, deployed across several cities in an ambitious outdoor advertising campaign.<\/p>\n<p>The campaign announced a small change in Budweiser\u2019s beer packaging: the red on its cans was intensified and expanded to highlight the Chinese people\u2019s favorite color. To communicate this, Budweiser installed billboards equipped with NFC technology that showcased the new packaging. From a distance, the difference was barely noticeable; however, up close, consumers discovered hidden layers with additional messages and secret rewards.<\/p>\n<p>This discovery game not only encouraged closer observation, but also turned a simple color adjustment into a full interactive experience. By scanning the billboards with their phones, users could access coupons, free products, and special promotions, which they could also share on social media platforms like WeChat and Xiaohongshu, multiplying the campaign\u2019s reach.<\/p>\n<p>According to <strong>Feng Huang<\/strong>, President and Executive Creative Director at Fred & Farid Shanghai: <em>“We didn\u2019t exaggerate the change, it\u2019s just a bit redder. But by hiding that change in plain sight, we gave people a reason to really look and, once they found it, they couldn\u2019t unsee it.”<\/em><\/p>\n<p>The strategy paid off: a 43% increase in sales compared to the previous year, 3.67 million impressions, and a 32% rise in brand awareness around its new design.<\/p>\n<p>Watch | <a href=\"https:\/\/youtu.be\/bHnQnSAtNpI?si=v_kgwdDAhUTYh7vH\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Budweiser’s campaign in China has allowed it to stand out in the competitive Asian market. Western brands often face many challenges when trying to enter the competitive Chinese market. The reluctance of both the government and the population means that many major Western products have their local counterpart in the Asian giant. That is why […]<\/p>\n","protected":false},"author":1,"featured_media":35525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1271,1316,1238],"tags":[],"class_list":["post-35144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-budweiser-commercials","category-best-commercials-of-2025","category-outdoor-advertising"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35144"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35144\/revisions"}],"predecessor-version":[{"id":35146,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35144\/revisions\/35146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35525"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Western brands often face many challenges when trying to enter the competitive Chinese market. The reluctance of both the government and the population means that many major Western products have their local counterpart in the Asian giant.<\/p>\n
That is why this Budweiser campaign<\/a> in China<\/strong> has double merit. On one hand, it increased sales by 43% compared to the previous year, and on the other, it boosted brand recognition in the country by 32%.<\/p>\n<\/p>\n<\/span>Budweiser – Barely Noticeable Promotions<\/span><\/h3>\n<\/iframe><\/p>\n<p>The <strong>Budweiser campaign in China<\/strong> is titled <em>“Barely Noticeable Promotions”<\/em> and was created by the agency <strong>Fred & Farid Shanghai<\/strong>, deployed across several cities in an ambitious outdoor advertising campaign.<\/p>\n<p>The campaign announced a small change in Budweiser\u2019s beer packaging: the red on its cans was intensified and expanded to highlight the Chinese people\u2019s favorite color. To communicate this, Budweiser installed billboards equipped with NFC technology that showcased the new packaging. From a distance, the difference was barely noticeable; however, up close, consumers discovered hidden layers with additional messages and secret rewards.<\/p>\n<p>This discovery game not only encouraged closer observation, but also turned a simple color adjustment into a full interactive experience. By scanning the billboards with their phones, users could access coupons, free products, and special promotions, which they could also share on social media platforms like WeChat and Xiaohongshu, multiplying the campaign\u2019s reach.<\/p>\n<p>According to <strong>Feng Huang<\/strong>, President and Executive Creative Director at Fred & Farid Shanghai: <em>“We didn\u2019t exaggerate the change, it\u2019s just a bit redder. But by hiding that change in plain sight, we gave people a reason to really look and, once they found it, they couldn\u2019t unsee it.”<\/em><\/p>\n<p>The strategy paid off: a 43% increase in sales compared to the previous year, 3.67 million impressions, and a 32% rise in brand awareness around its new design.<\/p>\n<p>Watch | <a href=\"https:\/\/youtu.be\/bHnQnSAtNpI?si=v_kgwdDAhUTYh7vH\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Budweiser’s campaign in China has allowed it to stand out in the competitive Asian market. Western brands often face many challenges when trying to enter the competitive Chinese market. The reluctance of both the government and the population means that many major Western products have their local counterpart in the Asian giant. That is why […]<\/p>\n","protected":false},"author":1,"featured_media":35525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1271,1316,1238],"tags":[],"class_list":["post-35144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-budweiser-commercials","category-best-commercials-of-2025","category-outdoor-advertising"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35144"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35144\/revisions"}],"predecessor-version":[{"id":35146,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35144\/revisions\/35146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35525"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/iframe><\/p>\n<p>The <strong>Budweiser campaign in China<\/strong> is titled <em>“Barely Noticeable Promotions”<\/em> and was created by the agency <strong>Fred & Farid Shanghai<\/strong>, deployed across several cities in an ambitious outdoor advertising campaign.<\/p>\n<p>The campaign announced a small change in Budweiser\u2019s beer packaging: the red on its cans was intensified and expanded to highlight the Chinese people\u2019s favorite color. To communicate this, Budweiser installed billboards equipped with NFC technology that showcased the new packaging. From a distance, the difference was barely noticeable; however, up close, consumers discovered hidden layers with additional messages and secret rewards.<\/p>\n<p>This discovery game not only encouraged closer observation, but also turned a simple color adjustment into a full interactive experience. By scanning the billboards with their phones, users could access coupons, free products, and special promotions, which they could also share on social media platforms like WeChat and Xiaohongshu, multiplying the campaign\u2019s reach.<\/p>\n<p>According to <strong>Feng Huang<\/strong>, President and Executive Creative Director at Fred & Farid Shanghai: <em>“We didn\u2019t exaggerate the change, it\u2019s just a bit redder. But by hiding that change in plain sight, we gave people a reason to really look and, once they found it, they couldn\u2019t unsee it.”<\/em><\/p>\n<p>The strategy paid off: a 43% increase in sales compared to the previous year, 3.67 million impressions, and a 32% rise in brand awareness around its new design.<\/p>\n<p>Watch | <a href=\"https:\/\/youtu.be\/bHnQnSAtNpI?si=v_kgwdDAhUTYh7vH\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Budweiser’s campaign in China has allowed it to stand out in the competitive Asian market. Western brands often face many challenges when trying to enter the competitive Chinese market. The reluctance of both the government and the population means that many major Western products have their local counterpart in the Asian giant. That is why […]<\/p>\n","protected":false},"author":1,"featured_media":35525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1271,1316,1238],"tags":[],"class_list":["post-35144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-budweiser-commercials","category-best-commercials-of-2025","category-outdoor-advertising"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35144"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35144\/revisions"}],"predecessor-version":[{"id":35146,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35144\/revisions\/35146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35525"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Budweiser](\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/10\/budweiser-en-china-barely-noticeable-promotions.jpg\" "\\"Budweiser")
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