{"id":35147,"date":"2025-10-02T08:13:16","date_gmt":"2025-10-02T06:13:16","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/rooftop-revival-heineken\/"},"modified":"2026-08-05T20:04:41","modified_gmt":"2026-08-05T18:04:41","slug":"rooftop-revival-heineken","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/rooftop-revival-heineken\/","title":{"rendered":"&#8220;Rooftop Revival&#8221; Heineken turns rooftops into social spaces"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-35279\" title=\"Heineken Rooftop Revival\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/10\/heineken-rooftop-revival.jpg\" alt=\"Heineken Rooftop Revival\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_%E2%80%9CRooftop_Revival%E2%80%9D_campaign_aims_to_turn_Seouls_rooftops_into_spaces_for_socializing\"><\/span>The &#8220;Rooftop Revival&#8221; campaign aims to turn Seoul\u2019s rooftops into spaces for socializing.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/rooftop-revival-heineken\/#The_%E2%80%9CRooftop_Revival%E2%80%9D_campaign_aims_to_turn_Seouls_rooftops_into_spaces_for_socializing\" >The &#8220;Rooftop Revival&#8221; campaign aims to turn Seoul\u2019s rooftops into spaces for socializing.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/rooftop-revival-heineken\/#Heineken_%E2%80%93_Rooftop_Revival\" >Heineken &#8211; Rooftop Revival<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>One of the greatest virtues of advertising is knowing how to spot the opportunity to do something eye-catching, surprising, and unexpected. That\u2019s the case with the latest <a href=\"https:\/\/en.esloganmagazine.com\/best-heineken-commercials\/\" target=\"_blank\" rel=\"noopener\">Heineken campaign<\/a> titled &#8220;<em>Rooftop Revival<\/em>.&#8221;<\/p>\n<p>The beer brand discovered that in <strong>Seoul<\/strong>, homes are very small and there is a high level of loneliness among citizens. To address this, it encouraged the inhabitants of the South Korean capital to use rooftops as extra space and to foster community building.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Heineken_%E2%80%93_Rooftop_Revival\"><\/span>Heineken &#8211; Rooftop Revival<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WPJwtfg72zM?si=HZOWoIAuhp5U1Anh\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>Heineken campaign<\/strong> is titled <em>&#8220;Rooftop Revival&#8221;<\/em> and was created by the <strong>creative agency LePub<\/strong>. The idea was to transform unused rooftops into new spaces to promote socialization in the South Korean capital.<\/p>\n<p>The Dutch brewer found that in Seoul, people live in small apartments where they can\u2019t meet or socialize, and many rooftops remain underused\u2026 which happen to be painted green. To make use of them, they installed parasols featuring Heineken\u2019s iconic red star, blending tradition with modernity.<\/p>\n<p>Over three days, more than 8,000 people took part in this immersive experience, as the brand transformed these spaces to host intimate concerts, art workshops, and gastronomic experiences led by Korean creators such as <strong>DINO<\/strong>, artist <strong>Cha Inchul<\/strong>, and chef <strong>Cho SeoHyeoung<\/strong>.<\/p>\n<p>Photographer <strong>Tom Hegen<\/strong> documented the transformation, capturing aerial images that show how these forgotten spaces can be turned into true social canvases. His photographs will be part of the campaign on digital outdoor media in Seoul.<\/p>\n<p>According to <strong>Nabil Nasser<\/strong>, Heineken\u2019s global director: &#8220;<em>We may not be able to redesign entire cities, but we can inspire people to rediscover the spaces around them. Our red star on a green background becomes a universal invitation: a symbol of togetherness, visible even from space, that invites reconnection.<\/em>&#8221;<\/p>\n<p>Watch | <a href=\"https:\/\/youtu.be\/WPJwtfg72zM?si=HZOWoIAuhp5U1Anh\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The &#8220;Rooftop Revival&#8221; campaign aims to turn Seoul\u2019s rooftops into spaces for socializing. One of the greatest virtues of advertising is knowing how to spot the opportunity to do something eye-catching, surprising, and unexpected. That\u2019s the case with the latest Heineken campaign titled &#8220;Rooftop Revival.&#8221; The beer brand discovered that in Seoul, homes are very [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316,1317,73,1238],"tags":[238,117,243],"class_list":["post-35147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","category-latest-marketing-news","category-marketing","category-outdoor-advertising","tag-heineken","tag-publicidad","tag-publicidad-exterior"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35147"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35147\/revisions"}],"predecessor-version":[{"id":35149,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35147\/revisions\/35149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35524"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}