{"id":35156,"date":"2025-10-13T07:50:40","date_gmt":"2025-10-13T05:50:40","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/uber-advert-good-times\/"},"modified":"2026-08-05T20:04:44","modified_gmt":"2026-08-05T18:04:44","slug":"uber-advert-good-times","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/uber-advert-good-times\/","title":{"rendered":"Uber&#8217;s advert is an emotional story that turns waiting into a love story"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-35326\" title=\"Uber Advert | In Good Times\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/10\/anuncio-uber-in-good-times.jpg\" alt=\"Uber Advert | In Good Times\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Uber_advert_reimagines_its_classic_waiting_times_turning_them_into_a_love_story\"><\/span>The Uber advert reimagines its classic waiting times, turning them into a love story.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/uber-advert-good-times\/#The_Uber_advert_reimagines_its_classic_waiting_times_turning_them_into_a_love_story\" >The Uber advert reimagines its classic waiting times, turning them into a love story.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/uber-advert-good-times\/#Uber_%E2%80%93_In_Good_Time\" >Uber \u2013 In Good Time<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>If there\u2019s one brand revolutionizing urban transportation, it\u2019s undoubtedly <strong>Uber<\/strong>. The mobility company has become a staple of everyday life, especially in the United States. Now, it has launched a campaign aimed at people living in suburban neighborhoods.<\/p>\n<p>The piece shows how the typical waiting time offered by the company can turn into a love story. A campaign that seeks to show how Uber is present in the everyday moments of all of us.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Uber_%E2%80%93_In_Good_Time\"><\/span>Uber \u2013 In Good Time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/CafQC20v8Kw?si=cqxwdoSOfAWUkynU\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>Uber advert<\/strong> is titled <em>\u201cIn Good Time\u201d<\/em> and was created by the agency <strong>Mother<\/strong> and directed by <strong>Michael Spiccia<\/strong>. It\u2019s the first major campaign developed by Mother in the United States, following its collaboration with the brand in the United Kingdom.<\/p>\n<p><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">The piece shows how, in six minutes, a couple meets, falls in love, and experiences a series of key moments \u2014 all connected to the imminent arrival of an Uber car.<\/span> The narrative unfolds minute by minute: a costume party, a neighborhood bar, an airport\u2026 everyday settings where memories and decisions are built. Everything culminates in a final, emotionally charged minute where both characters must decide the future of their relationship.<\/p>\n<p>The <strong>Uber advert<\/strong> aims to boost the company\u2019s growth in suburban areas of the United States, where around 20% of its rides currently take place.<\/p>\n<p>According to <strong>Georgie Jeffreys<\/strong>, Uber\u2019s Marketing Director for North America: <em>\u201cWe reimagined how Uber fits into daily life outside the cities, because wherever you are, there\u2019s a driver you can trust.\u201d<\/em><\/p>\n<p>Meanwhile, <strong>Oriel Davis-Lyons<\/strong>, Chief Creative Officer at Mother New York, added: <em>\u201cWe wanted to create a broad, narrative platform for a brand that\u2019s already part of the fabric of American life.\u201d<\/em><\/p>\n<p><strong>Watch<\/strong> | <a href=\"https:\/\/youtu.be\/CafQC20v8Kw?si=cqxwdoSOfAWUkynU\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Uber advert reimagines its classic waiting times, turning them into a love story. If there\u2019s one brand revolutionizing urban transportation, it\u2019s undoubtedly Uber. The mobility company has become a staple of everyday life, especially in the United States. Now, it has launched a campaign aimed at people living in suburban neighborhoods. The piece shows [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316],"tags":[117,202,919],"class_list":["post-35156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","tag-publicidad","tag-tv-ads","tag-uber"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35156"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35156\/revisions"}],"predecessor-version":[{"id":35158,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35156\/revisions\/35158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35520"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}