{"id":35165,"date":"2025-10-16T07:37:16","date_gmt":"2025-10-16T05:37:16","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/heinz-advert-mayo-halloween\/"},"modified":"2026-08-05T20:04:58","modified_gmt":"2026-08-05T18:04:58","slug":"heinz-advert-mayo-halloween","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/heinz-advert-mayo-halloween\/","title":{"rendered":"Heinz advert for Halloween presents a new black mayonnaise"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-35360\" title=\"Heinz Advert | Mayo Halloween\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/10\/anuncio-de-heinz-mayo-halloween.jpg\" alt=\"Heinz Advert | Mayo Halloween\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Heinzs_Halloween_advert_is_a_tribute_to_classic_horror_movies\"><\/span>Heinz&#8217;s Halloween advert is a tribute to classic horror movies.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/heinz-advert-mayo-halloween\/#Heinzs_Halloween_advert_is_a_tribute_to_classic_horror_movies\" >Heinz&#8217;s Halloween advert is a tribute to classic horror movies.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/heinz-advert-mayo-halloween\/#Heinz_%E2%80%93_Mayo_Halloween\" >Heinz &#8211; Mayo Halloween<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Halloween is here, and brands are launching their products during a month that allows them to be especially playful before the Christmas campaign begins. One of the most active companies is <strong>Heinz<\/strong>, which has released a special edition of its mayonnaise&#8230; in black.<\/p>\n<p>The brand pays homage to classic horror cinema, creating a mysterious atmosphere full of bloody scenes&#8230; that aren\u2019t actually blood.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Heinz_%E2%80%93_Mayo_Halloween\"><\/span>Heinz &#8211; Mayo Halloween<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/b0I72EpXI_Y?si=xb6Y9wmvAalByDIb\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>Heinz advert<\/strong> is titled <strong>&#8220;Mayo Halloween&#8221;<\/strong> and was created by the agency <strong>DAVID S\u00e3o Paulo<\/strong>. The campaign introduces a unique mayonnaise made with black garlic, giving it a gooey texture that closely resembles the blood used in classic horror films.<\/p>\n<p>It\u2019s precisely within that world of black-and-white horror films that the brand builds a story full of bloody scenes, where blood is depicted as a thick, black substance. At first, we think it\u2019s just a stylistic choice, but when color returns to the screen, we discover Heinz\u2019s star product: a black mayonnaise.<\/p>\n<p>According to <strong>Renato Simon<\/strong>, Creative Director at DAVID S\u00e3o Paulo: <em>\u201cWe used the visual language of classic horror to build the story up to that moment of revelation. When the viewer expects red, they are met with black. That contrast is what brings the product to life on screen.\u201d<\/em><\/p>\n<p>Meanwhile, <strong>Thiago Lopes<\/strong>, Marketing Director at Kraft Heinz Brazil, commented: <em>\u201cWe want our limited editions to connect with culturally significant moments for our consumers, extending the experience of those special dates through our products.\u201d<\/em><\/p>\n<p>Watch | <a href=\"https:\/\/youtu.be\/b0I72EpXI_Y?si=xb6Y9wmvAalByDIb\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heinz&#8217;s Halloween advert is a tribute to classic horror movies. Halloween is here, and brands are launching their products during a month that allows them to be especially playful before the Christmas campaign begins. One of the most active companies is Heinz, which has released a special edition of its mayonnaise&#8230; in black. The brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316,1312,1257],"tags":[814,117],"class_list":["post-35165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","category-best-halloween-commercials","category-best-heinz-commercials","tag-halloween","tag-publicidad"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35165"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35165\/revisions"}],"predecessor-version":[{"id":35167,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35165\/revisions\/35167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35517"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}