{"id":35168,"date":"2025-10-20T07:31:00","date_gmt":"2025-10-20T05:31:00","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/kylie-jenner-campaign-king-kylie-returns\/"},"modified":"2026-08-05T20:04:59","modified_gmt":"2026-08-05T18:04:59","slug":"kylie-jenner-campaign-king-kylie-returns","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/kylie-jenner-campaign-king-kylie-returns\/","title":{"rendered":"Kylie Jenner&#8217;s campaign generates controversial about the limits of marketing"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-35371\" title=\"Kylie Jenner Campaign\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/10\/camapa-de-kylie-jenner-scaled.webp\" alt=\"Kylie Jenner Campaign\" width=\"2560\" height=\"1441\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kylie_Jenners_campaign_has_sparked_a_wave_of_criticism_on_social_media\"><\/span>Kylie Jenner\u2019s campaign has sparked a wave of criticism on social media.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/kylie-jenner-campaign-king-kylie-returns\/#Kylie_Jenners_campaign_has_sparked_a_wave_of_criticism_on_social_media\" >Kylie Jenner\u2019s campaign has sparked a wave of criticism on social media.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/kylie-jenner-campaign-king-kylie-returns\/#Kylie_Jenner_%E2%80%93_King_Kylie\" >Kylie Jenner \u2013 King Kylie<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Entrepreneur <strong>Kylie Jenner<\/strong>, the youngest of the Kardashian clan, knows exactly how to create buzz and controversy \u2014 a true art form when it comes to staying at the center of the media spotlight.<\/p>\n<p>Now, to launch her new cosmetics line, she has released a provocative campaign where she appears handcuffed, sporting a glamorous look during a politically tense moment in the United States.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kylie_Jenner_%E2%80%93_King_Kylie\"><\/span>Kylie Jenner \u2013 King Kylie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/hDLA5DP8zXE?si=juKl1b0zJO7VfxYW\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>Kylie Jenner campaign<\/strong> is titled <em>\u201cKing Kylie\u201d<\/em> and serves as the relaunch of her cosmetics line. In the video, directed by her own creative team, Kylie is interrogated by two men before being escorted away in handcuffs by two officers \u2014 a clear metaphor for the public scrutiny she constantly faces.<\/p>\n<p>The tone of the spot is provocative and cinematic, with nods to 2010s glamour \u2014 the era when Jenner used her nickname King Kylie. However, the campaign comes at a time of political and social tension in the United States, marked by immigration raids and the restrictive policies of Donald Trump\u2019s second term. For many viewers, showing a millionaire \u201cbehind bars\u201d feels distasteful, especially in a country where thousands of people face unjust incarceration or deportation.<\/p>\n<p>On social media, many have labeled the campaign as \u201cinsensitive,\u201d while others defended the brand\u2019s creative freedom. Kylie Cosmetics explained the message behind the ad: <em>\u201cThe spot represents the duality between freedom and public pressure. Kylie faces her past and transforms it into power. Her story is that of a woman owning her narrative and being reborn on her own terms.\u201d<\/em><\/p>\n<p>Beyond the controversy, the numbers speak for themselves. The video has surpassed 9 million views on TikTok, and the collection\u2019s products sold out within hours. Although the campaign has divided opinions, both sales and brand visibility have increased \u2014 once again consolidating Kylie as one of the most effective marketing strategists in the beauty industry.<\/p>\n<p>Watch | <a href=\"https:\/\/youtu.be\/hDLA5DP8zXE?si=a-3s32wgvhXyV-44\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kylie Jenner\u2019s campaign has sparked a wave of criticism on social media. Entrepreneur Kylie Jenner, the youngest of the Kardashian clan, knows exactly how to create buzz and controversy \u2014 a true art form when it comes to staying at the center of the media spotlight. Now, to launch her new cosmetics line, she has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316],"tags":[],"class_list":["post-35168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35168"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35168\/revisions"}],"predecessor-version":[{"id":35170,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35168\/revisions\/35170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35516"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}