{"id":35171,"date":"2025-10-21T07:37:59","date_gmt":"2025-10-21T05:37:59","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/apple-advert-great-ideas-start-on-a-mac\/"},"modified":"2026-08-05T20:05:00","modified_gmt":"2026-08-05T18:05:00","slug":"apple-advert-great-ideas-start-on-a-mac","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/apple-advert-great-ideas-start-on-a-mac\/","title":{"rendered":"Apple&#8217;s advert celebrates creativity: &#8220;Great Ideas Start on a Mac&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-35381\" title=\"Apple Advert | Great Ideas Start on a Mac\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/10\/anuncio-de-mac-great-ideas-start-on-mac.jpg\" alt=\"Apple Advert | Great Ideas Start on a Mac\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Apple_Advert_is_an_ode_to_the_blank_canvas_narrated_by_Jane_Goodall\"><\/span>The Apple Advert is an ode to the blank canvas narrated by Jane Goodall.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/apple-advert-great-ideas-start-on-a-mac\/#The_Apple_Advert_is_an_ode_to_the_blank_canvas_narrated_by_Jane_Goodall\" >The Apple Advert is an ode to the blank canvas narrated by Jane Goodall.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/apple-advert-great-ideas-start-on-a-mac\/#Apple_%E2%80%93_Great_Ideas_Start_on_a_Mac\" >Apple \u2013 Great Ideas Start on a Mac<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>If there\u2019s something <a href=\"https:\/\/www.esloganmagazine.com\/mejores-anuncios-de-apple\/\" target=\"_blank\" rel=\"noopener\">Apple<\/a> has mastered, it\u2019s positioning itself as a driving force that enables people to move the world. One of those people was <strong>Jane Goodall<\/strong>, the English ethologist and pioneer in chimpanzee research for more than sixty years, who passed away earlier this year.<\/p>\n<p>The Cupertino brand pays tribute to the ideas yet to come \u2014 to that blank canvas that every creative faces before their big idea takes shape. And Apple proudly claims that many of those moments happen in front of a Mac.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Apple_%E2%80%93_Great_Ideas_Start_on_a_Mac\"><\/span>Apple \u2013 Great Ideas Start on a Mac<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/XOBE3FCyaqU?si=mLFIxN-9WNlo-Xc1\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>Apple Advert<\/strong> is titled <em>\u201cGreat Ideas Start on a Mac\u201d<\/em> and was created by the agency <strong>TBWAMedia Arts Lab<\/strong>, produced by <strong>MJZ<\/strong> and directed by <strong>Mike Mills.<\/strong> The piece premiered as part of a new global campaign focused on Mac computers, featuring the unmistakable voice of <strong>Jane Goodall<\/strong>, the renowned primatologist who passed away on October 1.<\/p>\n<p>The <strong>Apple Advert<\/strong> opens with a simple yet powerful image: a blinking cursor on a blank screen. From there, the story immerses us in different creative processes of musicians, scientists, designers, and activists \u2014 all connected by the same thread: the moment when an idea begins to take shape.<\/p>\n<p>Among the protagonists are <strong>Bruce Strickrott<\/strong>, an oceanographic engineer who has been using Macs since the 1990s to share his discoveries about the ocean floor; <strong>Ruchika Sachdeva<\/strong>, an Indian designer who fuses traditional craftsmanship with contemporary fashion; and <strong>Alice Wong<\/strong>, founder of the <em>Disability Visibility Project<\/em>. Also featured are members of the robotics team from <em>1X Technologies<\/em>, designing humanoids that give people back their time and humanity.<\/p>\n<p>The tone of the ad is introspective and poetic. The music by <strong>Emile Mosseri<\/strong> delicately accompanies the visuals, while Jane Goodall\u2019s voice brings a deep sense of calm, evoking the mystery that surrounds the creative process.<\/p>\n<p>According to <strong>Tor Myhren<\/strong>, Apple\u2019s VP of Marketing Communications: <em>\u201cThis campaign celebrates the hardest and most mysterious part of a great idea: its origin. It\u2019s amazing how many of the world\u2019s greatest ideas started on a Mac. This spot celebrates those ideas and all who strive to make the most of their creativity.\u201d<\/em><\/p>\n<p>Watch | <a href=\"https:\/\/youtu.be\/XOBE3FCyaqU?si=mLFIxN-9WNlo-Xc1\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Apple Advert is an ode to the blank canvas narrated by Jane Goodall. If there\u2019s something Apple has mastered, it\u2019s positioning itself as a driving force that enables people to move the world. One of those people was Jane Goodall, the English ethologist and pioneer in chimpanzee research for more than sixty years, who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1255,1316],"tags":[230,117,202],"class_list":["post-35171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-apple-commercials","category-best-commercials-of-2025","tag-apple","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35171"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35171\/revisions"}],"predecessor-version":[{"id":35173,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35171\/revisions\/35173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35515"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}