{"id":35177,"date":"2025-10-28T08:51:14","date_gmt":"2025-10-28T07:51:14","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/ikea-advert-wherever-life-goes\/"},"modified":"2026-08-05T20:05:02","modified_gmt":"2026-08-05T18:05:02","slug":"ikea-advert-wherever-life-goes","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/ikea-advert-wherever-life-goes\/","title":{"rendered":"Ikea advert is a moving story about life: &#8220;Wherever Life Goes&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-35410\" title=\"Ikea Advert | Wherever Life Goes\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/10\/anuncio-de-ikea-wherever-life-goes.jpg\" alt=\"Ikea Advert | Wherever Life Goes\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ikeas_new_advert_makes_its_price_tag_the_only_protagonist_to_anticipate_the_emotions_yet_to_come\"><\/span>Ikea\u2019s new advert makes its price tag the only protagonist to anticipate the emotions yet to come.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/ikea-advert-wherever-life-goes\/#Ikeas_new_advert_makes_its_price_tag_the_only_protagonist_to_anticipate_the_emotions_yet_to_come\" >Ikea\u2019s new advert makes its price tag the only protagonist to anticipate the emotions yet to come.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/ikea-advert-wherever-life-goes\/#Ikea_%E2%80%93_Wherever_Life_Goes\" >Ikea \u2013 Wherever Life Goes<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>If there is one brand capable of evolving its communication without losing its essence, it\u2019s <a href=\"https:\/\/www.esloganmagazine.com\/las-mejores-campanas-de-ikea\/\" target=\"_blank\" rel=\"noopener\">Ikea<\/a>. The Swedish brand has been delighting us for years with clever, original and entertaining advertising campaigns, all while maintaining its unmistakable style.<\/p>\n<p>Now, Ikea takes an emotional turn in its global strategy with a campaign that moves the focus away from the products to highlight the stories that are yet to unfold.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ikea_%E2%80%93_Wherever_Life_Goes\"><\/span>Ikea \u2013 Wherever Life Goes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3MKQ8-Yu8Jk?si=QqVwri2JmULiKl02\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>IKEA advert<\/strong> is titled <em>&#8220;Wherever Life Goes&#8221;<\/em> and was developed by the Swedish agency <strong>\u00c5kestam Holst NoA<\/strong>. The campaign marks the beginning of a new chapter for the brand, focusing on emotions and life moments.<\/p>\n<p><em>&#8220;Wherever Life Goes&#8221;<\/em> consists of several advertising pieces, both outdoor and digital, accompanied by short 15-second clips that extend what is seen in print. The campaign highlights life\u2019s constant transformation and how the home evolves alongside those changes\u2014moving in together, separating, starting over, welcoming new lives, or facing loss.<\/p>\n<p>It does so by showcasing one of Ikea\u2019s most iconic yet often overlooked elements: the price tag. These appear superimposed over highly expressive images\u2014hands, faces, gestures\u2014emphasizing that every purchase decision can be tied to a vital life moment.<\/p>\n<p><strong>Michal Sitkiewicz<\/strong>, Art Director at \u00c5kestam Holst NoA, commented: <em>\u201cA price tag is something simple, but it can capture the very instant that sparks change. A kiss can be just a kiss\u2014or the beginning of a relationship that makes you rethink your home.\u201d<\/em><\/p>\n<p>Meanwhile, <strong>Jonas Westberg<\/strong>, Marketing Communications Leader at IKEA Sweden, stated: <em>\u201cLife is constantly changing. Whatever happens, the home must be able to move along with it.\u201d<\/em><\/p>\n<p>Watch on | <a href=\"https:\/\/vimeo.com\/1130028587?fl=pl&amp;fe=sh\" target=\"_blank\" rel=\"noopener\">Vimeo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea\u2019s new advert makes its price tag the only protagonist to anticipate the emotions yet to come. If there is one brand capable of evolving its communication without losing its essence, it\u2019s Ikea. The Swedish brand has been delighting us for years with clever, original and entertaining advertising campaigns, all while maintaining its unmistakable style. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1316,199],"tags":[194,117,202],"class_list":["post-35177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-commercials-of-2025","category-best-ikea-advertising-campaign","tag-ikea","tag-publicidad","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35177"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35177\/revisions"}],"predecessor-version":[{"id":35179,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35177\/revisions\/35179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35512"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}