{"id":35189,"date":"2025-11-03T09:49:53","date_gmt":"2025-11-03T08:49:53","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/sainsburys-christmas-advert-2025-the-unexpected-guest\/"},"modified":"2026-08-05T20:05:07","modified_gmt":"2026-08-05T18:05:07","slug":"sainsburys-christmas-advert-2025-the-unexpected-guest","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/sainsburys-christmas-advert-2025-the-unexpected-guest\/","title":{"rendered":"Sainsbury&#8217;s Christmas advert 2025 stars the BFG"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-35457\" title=\"Sainsbury's Christmas Advert 2025 | The Unexpected Guest\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/11\/anuncio-de-navidad-de-sainsburys-the-unexpected-guest.jpg\" alt=\"Sainsbury's Christmas Advert 2025 | The Unexpected Guest\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sainsburys_Christmas_advert_is_titled_%E2%80%9CThe_Unexpected_Guest%E2%80%9D_and_reinterprets_Roald_Dahls_classic_with_a_message_of_unity_and_Christmas_spirit\"><\/span>Sainsbury\u2019s Christmas advert is titled &#8220;The Unexpected Guest&#8221; and reinterprets Roald Dahl\u2019s classic with a message of unity and Christmas spirit.<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/sainsburys-christmas-advert-2025-the-unexpected-guest\/#Sainsburys_Christmas_advert_is_titled_%E2%80%9CThe_Unexpected_Guest%E2%80%9D_and_reinterprets_Roald_Dahls_classic_with_a_message_of_unity_and_Christmas_spirit\" >Sainsbury\u2019s Christmas advert is titled &#8220;The Unexpected Guest&#8221; and reinterprets Roald Dahl\u2019s classic with a message of unity and Christmas spirit.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/sainsburys-christmas-advert-2025-the-unexpected-guest\/#Sainsburys_%E2%80%93_The_Unexpected_Guest\" >Sainsbury\u2019s \u2013 The Unexpected Guest<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>If there\u2019s one <a href=\"https:\/\/www.esloganmagazine.com\/anuncios-de-navidad-2025\/\" target=\"_blank\" rel=\"noopener\">Christmas advert<\/a> everyone looks forward to, it\u2019s <strong>Sainsbury&#8217;s<\/strong>. The UK\u2019s second-largest supermarket chain kicks off the holiday season with a campaign that\u2019s eagerly awaited each year. After delighting us with truly remarkable ads, this year the brand brings back the Big Friendly Giant as its protagonist.<\/p>\n<p>The famous character created by British author <strong>Roald Dahl<\/strong> must save the holidays from the greed and gluttony of another giant who wants to eat all the Christmas food. A story that reinforces the warm and human message that defines the brand.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sainsburys_%E2%80%93_The_Unexpected_Guest\"><\/span>Sainsbury\u2019s \u2013 The Unexpected Guest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/QaF1my5h-Os?si=fBDrFZrhJXBatPPH\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>Christmas advert<\/strong> by <strong>Sainsbury\u2019s<\/strong> is titled <em>&#8220;The Unexpected Guest&#8221;<\/em>. It was created by the creative agency <strong>New Commercial Arts<\/strong> in collaboration with the <strong>Roald Dahl Story Company.<\/strong><\/p>\n<p>The spot takes us to a fantasy world where the <strong>Big Friendly Giant<\/strong> once again takes center stage. This time, the character helps Annie, a Sainsbury\u2019s employee who symbolizes the staff\u2019s dedication and warmth, to save Christmas. With his magical touch and generous heart, the giant turns another giant\u2019s greed and excess into a lesson about sharing, enjoying, and embracing the Christmas spirit.<\/p>\n<p>Sainsbury\u2019s Christmas advert focuses on unity, kindness, and shared moments \u2014 values the brand aims to strengthen during the festive season. The advert perfectly balances the commercial side with an emotional message that connects directly with viewers.<\/p>\n<p>According to <strong>Radha Davies<\/strong>, Sainsbury\u2019s Marketing Director: <em>&#8220;We wanted to capture a spirit of heartfelt nostalgia, with the energy of a great Christmas story. We\u2019ve reflected that joy in our new food range, designed to help families and friends create wonderful memories, with delicious, high-quality options for all tastes and budgets.&#8221;<\/em><\/p>\n<p>Watch | <a href=\"https:\/\/youtu.be\/QaF1my5h-Os?si=hvLEUfHV8Gv02-2F\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sainsbury\u2019s Christmas advert is titled &#8220;The Unexpected Guest&#8221; and reinterprets Roald Dahl\u2019s classic with a message of unity and Christmas spirit. If there\u2019s one Christmas advert everyone looks forward to, it\u2019s Sainsbury&#8217;s. The UK\u2019s second-largest supermarket chain kicks off the holiday season with a campaign that\u2019s eagerly awaited each year. After delighting us with truly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1315,1316],"tags":[201,557,202],"class_list":["post-35189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-christmas-commercials-2025","category-best-commercials-of-2025","tag-advertising","tag-sainsburys","tag-tv-ads"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35189"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35189\/revisions"}],"predecessor-version":[{"id":35191,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35189\/revisions\/35191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35508"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}