{"id":35240,"date":"2025-12-06T10:57:58","date_gmt":"2025-12-06T09:57:58","guid":{"rendered":"https:\/\/www.clickorimarketing.es\/mcdonalds-christmas-advert-2025\/"},"modified":"2026-08-05T20:05:23","modified_gmt":"2026-08-05T18:05:23","slug":"mcdonalds-christmas-advert-2025","status":"publish","type":"post","link":"https:\/\/www.clickorimarketing.es\/en\/mcdonalds-christmas-advert-2025\/","title":{"rendered":"McDonald&#8217;s Christmas advert opts for humor"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-35672\" title=\"McDonald's Christmas Advert 2025\" src=\"https:\/\/www.clickorimarketing.es\/wp-content\/uploads\/2025\/12\/anuncio-de-navidad-de-mcdonalds-2025.jpg\" alt=\"McDonald's Christmas Ad 2025\" width=\"1280\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"McDonalds_reimagines_the_Christmas_campaign_to_connect_with_new_generations\"><\/span>McDonald\u2019s reimagines the Christmas campaign to connect with new generations<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clickorimarketing.es\/en\/mcdonalds-christmas-advert-2025\/#McDonalds_reimagines_the_Christmas_campaign_to_connect_with_new_generations\" >McDonald\u2019s reimagines the Christmas campaign to connect with new generations<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clickorimarketing.es\/en\/mcdonalds-christmas-advert-2025\/#McDonalds_%E2%80%93_The_Most_Terrible_Time_of_the_Year\" >McDonald&#8217;s &#8211; The Most Terrible Time of the Year<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The <a href=\"https:\/\/www.esloganmagazine.com\/anuncios-de-navidad-2025\/\" target=\"_blank\" rel=\"noopener\">Christmas ads<\/a> have already been released, with only a few companies still behind schedule. One of the latest is McDonald&#8217;s which, despite being one of the most anticipated Christmas commercials, made us wait.<\/p>\n<p>This time, the <strong>McDonald&#8217;s Christmas advert<\/strong> released in the Netherlands challenges the traditional idea that December is a perfect and magical month. It does so by embracing chaos and turning it into the fun star of the spot.<\/p>\n<p><!--more--><\/p>\n<h3><span class=\"ez-toc-section\" id=\"McDonalds_%E2%80%93_The_Most_Terrible_Time_of_the_Year\"><\/span>McDonald&#8217;s &#8211; The Most Terrible Time of the Year<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/U8ixeFUD6aM?si=UJTW71AZdqzbbvKl\" width=\"830\" height=\"470\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <strong>McDonald\u2019s Christmas advert<\/strong> is titled <em>&#8220;It\u2019s the Most Wonderful Time of the Year&#8221;<\/em> and was created by the agency <strong>TBWANEBOKO<\/strong>. The piece rewrites the classic \u201cIt\u2019s the Most Wonderful Time of the Year\u201d to turn it into \u201cthe most terrible time of the year.\u201d An ironic reinterpretation that serves as the starting point for a humorous look at the tensions and stress of December.<\/p>\n<p>The McDonald&#8217;s Christmas ad draws on scenes that are highly recognizable for the Dutch audience and pushes them to the extreme through intensive use of artificial intelligence. To do so, TBWANEBOKO worked with an international team of AI specialists and teamed up with the director duo MAMA (Sweetshop), known for their bold visual style. The result: the first fully AI-generated commercial for McDonald\u2019s Netherlands, a demonstration of how technology can elevate creative storytelling without sacrificing production value.<\/p>\n<p><strong>Karin van Prooijen,<\/strong> marketing manager at McDonald\u2019s Netherlands, commented: <em>&#8220;December is a busy time for everyone. We want to give people something to look forward to every day, not just on the key dates.&#8221;<\/em><\/p>\n<p>Meanwhile, <strong>Darre van Dijk<\/strong>, chief creative officer at TBWANEBOKO, said: <em>&#8220;From the start we wanted to challenge the conventions of Christmas advertising. It all began with the idea of rewriting one of the most iconic songs of the season.&#8221;<\/em><\/p>\n<p>Watch | <a href=\"https:\/\/youtu.be\/miz422YXJiY?si=2GY96Yf4x0bU2RZ2\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald\u2019s reimagines the Christmas campaign to connect with new generations The Christmas ads have already been released, with only a few companies still behind schedule. One of the latest is McDonald&#8217;s which, despite being one of the most anticipated Christmas commercials, made us wait. This time, the McDonald&#8217;s Christmas advert released in the Netherlands challenges [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[197,1065,1315,1316,1253],"tags":[1132,269,117],"class_list":["post-35240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-advertising-news","category-best-christmas-commercials-2025","category-best-commercials-of-2025","category-best-mcdonalds-commercials","tag-anuncios-de-navidad","tag-mcdonalds","tag-publicidad"],"_links":{"self":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/comments?post=35240"}],"version-history":[{"count":1,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35240\/revisions"}],"predecessor-version":[{"id":35242,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/posts\/35240\/revisions\/35242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media\/35487"}],"wp:attachment":[{"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/media?parent=35240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/categories?post=35240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clickorimarketing.es\/en\/wp-json\/wp\/v2\/tags?post=35240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}